presentation

1. Bovey Tracey Business ClubBovey Tracey Business Club
Social Media /Social Media /
Online MarketingOnline Marketing

4. • Twitter
• Facebook
• LinkedIn
• YouTube
• Google+
• Google Places/Google Local
• Google Adwords/Pay Per Click

6. Why Social Media?
Building your brand

7. Why Social Media
●
Word of mouth marketing
●
Provides transparency
●
Customer service

8. Why Social Media
●
Connect with your audience
●
Your competitors use social media
●
Your audience is on social media

9. Why Social Media
SEO VALUESEO VALUE

19. Content
• Links
• Pictures
• Videos
• Quotes
• Questions and Answers

20. Content
Make it shareable:
• Funny
• Helpful
• Newsworthy
• Inspiring

21. Questions and Answers
• What are the top ten reasons that people buy a new
car? Answer: linktoablogpost about thesubject
• Who wore it best at the Oscars? Fashion experts
explain: linktofashionwebsiteormagazine
• Improve your golf swing in ten minutes! Here’s how:
linktoprofessionalgolfer’s tips andtricks

22. Frequency of Tweeting
“A good basic rule is between
three to five Tweets per day”
source: Twitter

23. Tweets that contain links receive
86% more RTs that Tweets with no links.
Source: Buddy Media

24. Brands that tweet during ‘busy hours’ of
8.00am to 7.00pm receive 30% higher
engagement than Tweets that fall during
‘non-busy’ hours (8.00pm to 7.00 am)
Source: Buddy Media

25. Tweets Perform Best When Kept Short
Tweets that contain less than
100 characters receive 17% higher
engagement than longer Tweets.
Source: Buddy Media

28. Tweets with hashtags receive two times more
engagement than those without hashtags
(only 24% of Tweets contain hashtags!)
Source: Buddy Media

30. Tweets with one or more hashtags are 55% more likely
to be retweeted than tweets without hashtags
Source: Hubspot.com

31. Tweets that show two or more hashtags
actually show a 17% drop in engagement
Source: Buddy Media
Twitter For Business

32. Measure Your Success
• Follower growth
• Follower quality and engagement
• Reach
• Traffic
• Conversions

38. Case StudiesCase Studies

48. REVIEWS

50. Google+ Local
Google+ Business Page