Four years, 11 Global Offices & 180+ Employees! It’s been a delightful year for the Vserv family. Our Annual Growth Report 2013-14 highlights our successful journey as well as some important milestones that we achieved in the last one year. With your continuous support & belief, Vserv is one of the leading Mobile Ad Exchanges with an unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. We have continued to show rapid growth across other key metrics, including crossing 2.4 billion daily ad requests, witnessing a 2x growth in clicks and our RTB platform now accounting for 14% of ad inventory. Over the last one year, we launched our revolutionary AppWrapper.org platform, Real Time Bidding (RTB) platform, our Appification initiative empowering print publishers & Introduction of SmartRewards – an innovative ad format for advertisers. We were also bestowed with awards from mBillionth & Mobby’s. With the rapid growth of the mobile ecosystem combined with our RTB platform, we are expecting to reach 1 billion users in the next few years. We will continue our momentum of expansion into newer markets and reinventing the mobile advertising experience through game-changing products.

1. 2013-14
GRO TH
REPORT
ANNUAL
$
SEARCH

2. STATE OF THE EXCHANGE
Inventory Growth
82% 2.4 BnDaily Ad Requests
14%
RTB
150,000+Apps and Sites
MONTHLY UNIQUE USERS
421
REACH
MILLION
inventory
www.vserv.mobi/2014

3. CLOUD FIRST
5,761,026
SERVER COMPUTE
HOURS MONTHLY
12360,218
172
Active Ad Units
3CDNs
84Parameters
captured
per ad request
1.6 TB/day Edge Locations
Server Clusters
Data Generated
www.vserv.mobi/2014

4. SUPPLY GROWTH
www.vserv.mobi/2014
GROWTH
IN CLICKS
2X 3.9X
1.2X
18.2X
1.2XOthers
MASSIVE GROWTH IN
PREMIUM INVENTORY
6.1X 3.6X
1.4X 1.7X
Apps Fullscreen Ads
Banner AdsSites

5. www.vserv.mobi/2014
Geo-spread of Premium Inventory
27%15%
14%17%
13%
10%
4%
India
Rest of Asia
South East Asia
EuropeNorth
America
Latin
America
MiddleEast
& Africa
GLOBAL INVENTORY PARTNERS ADDED THIS YEAR
Developers
Publishers

6. BRAND MIX
www.vserv.mobi/2014
32%
Technology
and Computing
18% Hobbies and Interests
Games and Photography
18%
15%
Arts and
Entertainment
Movies, Music,
Celebrity
Style and Fashion
FMCG & E-commerce
4%Shopping
4%
Food and Drink
FMCG
3%Travel
2%
Automotive
4%Others
as per IAB categorization
SHAREOF SPENDS

7. www.vserv.mobi/2014
NEW GLOBAL BRAND PARTNERS
Finance
FMCG
Internet
More
Consumer Durables / OEMFinance
Finance
TelecomAutomobile
Travel and TourismMobile

8. THEYEAR THAT WAS
www.vserv.mobi/2014
ACHIEVEMENTS
UNLOCKED
Partnership with Yahoo!
across Southeast Asia
Co-founders featured
in CNBC YoungTurks
Mobile Day
for brands
India Digital
Media AwardsmBillionth Awards
Appfest
Hackathon
The Mobile Internet Consumer
Report for 36 Countries
CEO Selected for
MEF Asia Board
-Vice Chair
RTB
Launched
Mobbys Awards
Partnered with Nokia
for DVLUP Challenge
Launched Appification
Initiative
Philippines
Office
South
Africa
Office
Middle
East
Office
Launched
AppWrapper.org
Daily Ad Request
crossed 2 Billion
$
Launched
SmartRewards
Ad format
APRIL 2013
MARCH 2014
2 Billion

9. TEAM VSERV
www.vserv.mobi/2014
27Young & Dynamic
Team
38
Award Winning
Leadership
67% 120 200GROWTH IN
WORKFORCE
IN THE LAST YEAR
yrsyrs
Avg Age
Avg Age
GLOBAL REACH. LOCAL PRESENCE
India
Mumbai, Delhi
Dubai
Indonesia Malaysia
Philippines
Singapore
South Africa
Thailand
UKUSA
Vietnam