5. @SignUp.com SignUp.com/TXPTA
WHY LEADERS & VOLUNTEERS LOVE
US
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers &
95% of Volunteers
would refer SignUp.com to a
friend or colleague.
9. @SignUp.com SignUp.com/TXPTA
PRODUCT FUNDRAISERS
• Who is buying & who is selling?
• From Neighborhood door-to-door to Facebook wall-to-wall
• Can be in-addition to real-world fundraising events or
stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
Is your PTA interested in an
“Alternative Fundrasier”?
10. @SignUp.com SignUp.com/TXPTA
ADDING PRODUCT FUNDRAISERS TO
EVENTS
• Carnival / Festival
• School Movie Night
• Parent-Teacher Conferences
• Fun Run / Walkathon
• Rummage Sale
• Science Fair
18. @SignUp.com SignUp.com/TXPTA
WHAT TO POST
• Upload photos & video and tag volunteers
(NOT kids)
• Create ‘Events’ pages for big activities
• Fundraising & Membership Links & Status
updates (#,%)
• Call for Volunteers
• Interesting articles community happenings
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
21. @SignUp.com SignUp.com/TXPTA
MORE TURNOUT = MORE PROFIT
21
Add SOCIAL to your communications
plan to build buzz and participation
• Events & Tickets
• Volunteer recruiting
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
22. @SignUp.com SignUp.com/TXPTA
CREATE A SOCIAL MEDIA PLAN
Include:
• Timeline of when to post
• Which social channels
• What messages
• Who will share
• How to measure
23. @SignUp.com SignUp.com/TXPTA
WHAT TO POST
When Where What
1 month
before
• Publish URLs & Twitter/Instagram hashtag on all
materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip
the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks
before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks
before
Personal buzz
from
community
• Can’t wait for Carnival! Which cake should I bake for
the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s
your fav?
Example: Fall Carnival
24. @SignUp.com SignUp.com/TXPTA
WHAT TO POST
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I for EElem, Do U?”
After
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
27. @SignUp.com SignUp.com/TXPTA
ONSITE SOCIALIZING
Give ‘em a reason to socialize!
• Tweet, facebook or Instagram
their selfie with your mascot
• Special raffle prizes for
Facebook check-in or tweeting
with event hashtag, i.e.
#EastElementaryCarnival
• Make a game of tweeting,
Facebooking or Instagramming
sefies or photobombs with the
principal or coach
31. @SignUp.com SignUp.com/TXPTA
PINTEREST FOR FUNDRAISERS
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
• Highlight “hot” items
• Show off games and
booths
• Show where the money
will go
• Showcase your theme
• Photos of invitation
• Include website link
below pin
32. @SignUp.com SignUp.com/TXPTA
SOCIAL POWER PLANNING TOOLS
• Social Dashboard
• Scheduling Tools for
Tweets/Posts
• Analytics/Link Tracking
• Analysis of Content, Sources &
Influencers
• Themed Profile Pics
35. @SignUp.com SignUp.com/TXPTA
GET HELP
Like the ideas, but don’t have time?
Be strategic! Recruit Volunteers
• Social Communications
Coordinator
• Social Buzz Teams
• Community Manager
This tool solves a giant problem. Interface is easy to use; saving time and increasing parent participation in doing good versus spending time signing up. We know our moms volunteer in an average of three places: their schools, their sports teams and their faith groups. We bridge the online conversation with offline action.
We catch moms while their in a “do good” state of mind and they love to engage with our sponsors who do good- and if you have a program that also supports their schools and communities, they think that’s pretty cool as well.
This tool solves a giant problem. Interface is easy to use; saving time and increasing parent participation in doing good versus spending time signing up. We know our moms volunteer in an average of three places: their schools, their sports teams and their faith groups. We bridge the online conversation with offline action.
We catch moms while their in a “do good” state of mind and they love to engage with our sponsors who do good- and if you have a program that also supports their schools and communities, they think that’s pretty cool as well.
This tool solves a giant problem. Interface is easy to use; saving time and increasing parent participation in doing good versus spending time signing up. We know our moms volunteer in an average of three places: their schools, their sports teams and their faith groups. We bridge the online conversation with offline action.
We catch moms while their in a “do good” state of mind and they love to engage with our sponsors who do good- and if you have a program that also supports their schools and communities, they think that’s pretty cool as well.
This tool solves a giant problem. Interface is easy to use; saving time and increasing parent participation in doing good versus spending time signing up. We know our moms volunteer in an average of three places: their schools, their sports teams and their faith groups. We bridge the online conversation with offline action.
We catch moms while their in a “do good” state of mind and they love to engage with our sponsors who do good- and if you have a program that also supports their schools and communities, they think that’s pretty cool as well.