TexasPTA Conference 2017 - Karen Bantuveris Facilitator Presentation: Boosting Event Participation for your PTA group with Social Media. Get more parents involved with your school parent group activities.
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WHY LEADERS & VOLUNTEERS LOVE US
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers &
95% of Volunteers
would refer SignUp.com to a
friend or colleague.
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BUILD YOUR COMMUNITY
• Website
• Newsletters
• Emails
• Building entrances
• Public events & gatherings
• Corporate and community partners
“Please Join
Us!”
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WHAT TO POST
• Upload photos & video and tag volunteers
(NOT kids)
• Create ‘Events’ pages for big activities
• Membership & fundraising links. Status (#,
%)
• Call for Volunteers
• Interesting articles & community
happenings
• Sports scores & student/school awards
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
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MORE TURNOUT = MORE PROFIT
19
Add SOCIAL to your communications
plan to build buzz and participation
• Events & Tickets
• Volunteer recruiting
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
“Like” us on facebook and
get a bonus raffle ticket!
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CREATE A SOCIAL MEDIA PLAN
Include:
• Timeline of when to post
• Which social channels
• What messages
• Who will share
• How to measure
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WHAT TO POST
When Where What
1 month
before
• Publish URLs & Twitter/FB/Instagram hashtag on
all materials & banners (#EECarnival)
• Warm-up Buzz:
• Carnival is around the corner – preorder
tickets & skip the lines! <click here>
• Please sign up to help at Carnival. 30
Minute shifts, bring the fun! <click here>
3 weeks
before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check these out -
awesome. What do you want to bid on?
7-10 days
before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1-2 weeks
before
Personal buzz
from
community
• Can’t wait for Carnival! Which cake should I bake
for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>.
What’s your fav?
Example: Fall Carnival
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WHAT TO POST
When Where What
2-3 days
before
• Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
• Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I for EElem, Do U?”
After
• ‘Best of’ photos & video
• Thanks to volunteers and sponsors
• RESULTS : $$ raised & why, attendance, volunteer
#s
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ONSITE SOCIALIZING
Give ‘em a reason to socialize!
• Tweet, Facebook or
Instagram their selfie with
your mascot
• Special raffle prizes for
Facebook check-in or
tweeting with event hashtag,
i.e. #EastElementaryCarnival
• Make a game of tweeting,
Facebooking or
Instagramming selfies or
photobombs with the
principal or coach
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PINTEREST & INSTAGRAM
Thanks to Sherry Truhlar of RedAppleAuctons for the
great ideas!
• Highlight “hot” items
• Show off games and
booths
• Show where the money
will go
• Showcase your theme
• Photos of invitation
• Include website link to
tickets or volunteer
SignUp below image
29. @SignUp.com SignUp.com/TXPTA
SOCIAL POWER PLANNING TOOLS
• Social dashboard
• Scheduling tools for Tweets/
posts
• Analytics/Link tracking
• Analysis of content, sources
& influencers
• Themed profile pics
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GET HELP
Like these ideas, but don’t have
time?
Be strategic! Recruit
Volunteers
• Social Communications
Coordinator
• Social Buzz Teams
• Community Manager