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Notas do Editor
These figures are correct as of April 2016
These figures are correct as of April 2016
These figures are correct as of April 2016
Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube.
Other channels to consider, with the right content include Pinterest and Flipboard.
Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube.
Other channels to consider, with the right content include Pinterest and Flipboard.
Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube.
Other channels to consider, with the right content include Pinterest and Flipboard.
All information is correct at the time of writing however Social Media is famous for changing in a moment – If any of the above does change then we will update the matrix and share out.
Character count for Facebook and LinkedIn are recommendations – 200 is the character count before the “See More” option appears.
Twitter images take 25 characters from Tweet
Links in Tweets take 23 characters from Tweet
At first the major social media channels were all about the update – sharing what you were up to and asking the audience the same to build user to user engagement.
As the newsfeed become more congested the emphasis moved to imagery – making your content visually stand out was key in order to be seen
The next evolution of content is video – with users now able to directly upload to Facebook and Twitter brands are increasing their video uploads with 70% of Facebook videos being uploaded directly in 2015 compared to 25% in 2014
Over 500,000 viewers and 50,000 tweets generated over topic.
Live Streaming taps into the “Fear Of Missing Out” attitude that we all experience due to the sometimes unpredictable nature of the content.
The number of video posts per person has increased 75 percent globally and 94 percent in the U.S.
The major benefit of carrying out live streaming on Facebook besides the obvious potential audience is its use of notifications – friends and followers will all receive a notification from you that you have just started live streaming and can either click to view from your page or look for your stream to appear in their news feed.
Once your live stream has completed the video is then saved as part of your video library and posted as a fresh piece of content onto your Facebook profile/brand page
With the accessibility of social media, users are continuing to use this as a way to contact brands for customer service queries as well as vent their frustrations.
Being on such an open forum, each customer service Tweet or post instantly puts a spotlight on the brand, presenting them with an opportunity to enhance (or possibly damage) their own PR.