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[object Object]
[object Object],[object Object],[object Object],Radio took 38 years to reach 50 million users; TV took 23 years, Internet 4 years, Apple iPod 3 years.  Facebook added 100 million users in less than 9 months 78% of consumers trust peer recommendations, only 14% trust advertisements Facebook currently has in excess of 40 million active users on a global basis, half of which log on every day 25% of search results for the World’s Top 20 largest brands are links to user-generated content 70% of bloggers are organically talking about brands on their blog
[object Object],[object Object],37% of users update Twitter through their mobile phone Today, Twitter is seeing 50 million tweets per day - that’s an average of 600 tweets per second! Twitter  receives over 600 million search queries every day Twitter receives 180 million unique visitors per month
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 Your number of followers (highlighting those of particular value) Competition performance (how your competition is performing and who is interacting) The number of conversations, retweets, mentions and interactions
[object Object],[object Object],[object Object],[object Object],[object Object],More than 20 million users become fans of, or ‘Like’ pages each day There are more than 400 million active Facebook users, 50% of which log on  every day More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums) are shared each month The average Facebook user has 130 friends
Facebook users around the world Facebook growth www.clickymedia.co.uk www.pamorama.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 6 The number of page views The number of fans who have joined or left your page The number of fan interactions (comments, likes, posts) Your fan demographic (age and sex) Geographical representation of where fans live Facebook advertising reports
[object Object],[object Object],[object Object],Facebook insight Facebook insight
[object Object],[object Object],The most popular category for uploaded videos is ‘Music’ having around 20%   Youtube videos An average of 24 hours of video are uploaded to YouTube each minute in an amount of content equal to 150,000 full length films over the course of a week YouTube says more than a billion videos are seen daily on its website
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 The number of page views The number of video views The source of your views (what sites your fans are coming from)  Your fan demographic (age and sex) Geographical representation of where fans live
[object Object],[object Object],[object Object],YouTube insight YouTube insight
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 The forums we have targeted The number of views a post or thread has received A summary of relevant comments, discussions and mentions
[object Object],[object Object],[object Object],[object Object],Many companies and brands use their blog as a way of sharing their news with fans 58% of bloggers say that they are better known in their industry because of their blog
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 The blogs we have targeted The response received Online coverage
[object Object]

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The PR and Communications world is changing

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  • 7. Facebook users around the world Facebook growth www.clickymedia.co.uk www.pamorama.com
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