Vodafone Developer Guide How Build Apps Reach Customers
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The document is a presentation by Vodafone about the opportunities available to developers through their platform. It outlines how developers can create apps and websites to reach Vodafone's large customer base, and how Vodafone offers tools for distribution, monetization, and promotion of digital content and applications. The presentation also provides guidance on best practices for developing, publishing, and marketing apps and websites to maximize success.
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Vodafone Developer Guide How Build Apps Reach Customers
- 1. 1 © Vodafone Group 2010 v1.0 October What can Vodafone developerdo foryou? @sanjmatharu Principal ManagerDeveloperMarketing October2010 Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
- 2. 2 © Vodafone Group 2010 v1.0 October Your customers • http://www.flickr.com/photos/49879584@N00/4694311841/
- 3. 3 © Vodafone Group 2010 v1.0 October Reaching those customers • http://www.flickr.com/photos/stuartpilbrow/2887408253/
- 4. 4 © Vodafone Group 2010 v1.0 October Let’s make a web page • http://www.flickr.com/photos/misserion/2190827125/
- 5. 5 © Vodafone Group 2010 v1.0 October Let’s make an app! • http://www.flickr.com/photos/tompagenet/16455691/
- 6. 6 © Vodafone Group 2010 v1.0 October Let’s do both! • http://www.flickr.com/photos/oddsock/115323297/
- 7. 7 © Vodafone Group 2010 v1.0 October What does your app do? • http://www.flickr.com/photos/austinevan/1225274637/lightbox/
- 8. 8 © Vodafone Group 2010 v1.0 October Suddenly it all becomes clear…
- 9. 9 © Vodafone Group 2010 v1.0 October The Landscape
- 10. 10 © Vodafone Group 2010 v1.0 October Vodafone developer Give us yourfeedback! developer.vodafone.com @vodafonedev
- 11. 11 © Vodafone Group 2010 v1.0 October Stimulate
- 12. 12 © Vodafone Group 2010 v1.0 October
- 13. 13 © Vodafone Group 2010 v1.0 October Joint Innovation Lab Developers Customers UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000 LiMo RIM Android Symbian Others JIL Widgets JIL Store (backend) Developer Website Warehouse V CASTm-MarketY! Keitai
- 14. 14 © Vodafone Group 2010 v1.0 October Tools Tools on developer.vodafone.com and jil.org
- 15. 15 © Vodafone Group 2010 v1.0 October Woohoo! Oh… Coming soon….
- 16. 16 © Vodafone Group 2010 v1.0 October So how can Vodafone help? • Distribute your apps through a cross platform digital shop (70/30) and 8 EU markets • Support for • Android apps – upload live today! https://developer.vodafone.com/publish/ • Widget runtime for Android in Nov 2010 and upload available in Q1 2011
- 17. 17 © Vodafone Group 2010 v1.0 October What is the Vodafone Shop? Cross-platform • A digital shop making it easy for customers to discover & buy content Personalised • Simple shopping experience for all mobile users Scale • Enabling rapid expansion to any market, handset or future content types Discoverability & Distribution • Personalised recommendations • Reach: Vodafone handsets and on the Web. • Visible placement: Customers will find the Shop on their device easily Operator billing • And flexible charging per market Multiple Customer Touch Points • Ability to deep link a merchandise across Shop and MyWeb Return value: • Working with content providers since 2002.
- 18. 18 © Vodafone Group 2010 v1.0 October OKso how can I improve my chances of selling my app? The Vodafone 360 Shop puts relevant content in front of the right customer to encourage greaterdiscoverability of content and increase downloads. More than just a list of similar contents, Vodafone 360 Shop integrates smart recommendations throughout the Shop experience: • Browsing by “Selected forYou” • Advanced filtering • Post-purchase recommendations Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Bro wsing Be havio ur Purchase Histo ry Rating s & Re vie ws Recommendation Engine Recommendation Engine Relevant Personalised Recommendations SMART INSIGHTS
- 19. 19 © Vodafone Group 2010 v1.0 October And any otherpromotional opportunities? Yes, we have targeted promotions at a global orlocal level foryourcontent > The Premium Placement Programme gives your content maximum visibility via promotional areas > We can target your customers through different levels of exposure and targeting > You choose the package you want On the mobile On the Web
- 20. 20 © Vodafone Group 2010 v1.0 October Now what? • http://www.flickr.com/photos/vizzzual-dot-com/2948587871/
- 21. 21 © Vodafone Group 2010 v1.0 October Sell! Sell! Sell!
- 22. 22 © Vodafone Group 2010 v1.0 October Selling yourapp – Apps are published via developer.vodafone.com to appear in the Vodafone Shop Developer Revenue Submit Vodafone Payment and Analytics Select pricing & markets 2 3 8 4 7 QA & approval Max 10 days Customers Compatible devices Go to developer.vodafo ne.com 1 Publish in Vodafone Shop 5 6
- 23. 23 © Vodafone Group 2010 v1.0 October Let’s do a press release! • http://www.flickr.com/photos/anniemole/2772175550/ http://www.flickr.com/photos/27128437@N07/3020337684/
- 24. 24 © Vodafone Group 2010 v1.0 October Communicate • http://www.flickr.com/photos/shawnzlea/2384656420/ • http://www.flickr.com/photos/88526923@N00/2114874155/ • http://www.flickr.com/photos/nanpalmero/4278432941/
- 25. 25 © Vodafone Group 2010 v1.0 October Success! • http://www.flickr.com/photos/e_calamar/2964133803/
- 26. 26 © Vodafone Group 2010 v1.0 October Deliver • http://www.flickr.com/photos/kamshots/468265643/lightbox/
- 27. 27 © Vodafone Group 2010 v1.0 October What does your app do? • http://www.flickr.com/photos/austinevan/1225274637/lightbox/
- 28. 28 © Vodafone Group 2010 v1.0 October I need more devices! https://developer.vodafone.com/widgets/tools-resources/
- 29. 29 © Vodafone Group 2010 v1.0 October Support • http://www.flickr.com/photos/21804434@N02/3501228146/
- 30. 30 © Vodafone Group 2010 v1.0 October More Success! • http://www.flickr.com/photos/e_calamar/2964133803/
- 31. 31 © Vodafone Group 2010 v1.0 October THANKS! @vodafonedev developer.vodafone.com
- 32. 32 © Vodafone Group 2010 v1.0 October Backup
Notas do Editor
- Overview of with which technologies VF has to deal in our Software world, right? Many competing platforms Some driven by the industry, some by manufacturers, some by the industry…all very very confusing Convergence Now we are seeing the culmination of mobile and web communities
- Widget Packager Object Browser What’s coming – Widget Packager + Object Browser Challenges for VF: developer tools are expensive, focus in VF isn’t always there – communication overheads slow things by 2, open source would help speed up the development planning The future – Not really happy with progress, we’re learning - VF developer program (support, open sourcing more tools etc)
- Key points 4 operators > 1 billion customers 1 SDK > 1 publishing system > Consolidated settlement Separate storefronts optimized for local consumers 1 device already in China, more across Europe with today’s Vodafone announcement Points to avoid Reactive to Apple, other device and OS vendors “dumb pipe” Benefits Develop with open Web standards you already know – HTML, CSS, JS Publish once, distribute/sell across multiple operators addressing 1 billion customers Tailor marketing message/strategy/pricing for local consumers
- open standardized technologies driving scaled deployment of those technologies and providing complimentary commercial models. This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store. To find out the latest on WAC, take a look at the Analyst briefing from May 5th 2010.
- - VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.) - Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)
- - VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.) - Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)