A-Z Project, Vladislav Loveyko

A-Z
PROJECT
RESEARCH
BOOK
by Vladislav Loveyko

CONTENT:

Deconstruction......................1-6
Cymatics..............................7-11
Punctuation.......................12-15
Onomatopeia.....................16-18
Meme................................19-20

INTRODUCTION

According to our brief:
“The ultimate aim is for you to
have produced a portfolio of
work that will help you progress,
either into employment in the
area of the design industry you
are interested in or onto further
study by clearly showing your
skills, personal interests and
highlighting your ambitions
within communication design..”

At the beggining, I looked for
natural ways of deconstruction,
and started creating visuals by
melting, free falling, dissolution
and overlaying materials.

On the first stages I took
wax crayons and tried to
melt them in a different
ways, then started to mix
media - wax, ink, acrylic,
water.

DECONSTRUCTION

1

For the next step pins
were used as the basic
for typefaces which I was
disassembling step by step
to see how readable they
are after the separation.

I decided to think about
deconsruction in the way of
the process opposite in the
meaning to ‘construction’,
something which consists
of smaller parts which can
be separated from the main
object.

DECONSTRUCTION

2

Then I thought that it would be
interesting to show a visual dif-
ference between identical items
after they being deconstructed
in a variety of ways. Does it af-
fect form or functionality of the
object?
So, throw the series of expire-
ments with A5 blank sheet
of paper I got a collection of
textures.

DECONSTRUCTION

3

During the combustion of paper
I have tried different materials,
to have possibility to compare
the different nature of the dam-
age. I tried to melt a little some
black and white film - then the
image was enlightened through
the film and the uneven soot
area gave an interesting picture
lighting, the main thing was
time to shot. And you should
be really carefull if you want to
repeat this at home, because
film burns really fast and unpre-
dictabby moves!

The idea of cutting can have
many possible variations.

DECONSTRUCTION

4

As the result from the previous steps I got a lot
of samples of cutted paper, so I put them on the
lighbox and started playing around with the shapes
and forms.

DECONSTRUCTION

5

For the final pieces I chose 3
images which represents the
deconstruction of the sheet of
paper. I like the fact that it looks
like 3D object which is frozen
in the space, and the plastic of
the paper shows dynamic and
energy when it’s actually static.

DECONSTRUCTION

6

Cymatics - the study of
visible sound and vibration.
Visualisation of the sound.
Sound it’s vibrations that
travel through the air or
another medium and can
be heard when they reach a
person’s ear.
After the research I under-
stood that usually most of
the cymatics experiments
are ‘dry’ based, so I went
for water.
Firstly, my idea was to
melt wax to the water and
I expect that vibrations will
create diffrenet visuals. It
works from time to time,
but I wanted something
more clear.

CYMATICS

7

So, first of all I changed
wax to ink and moved to
the biggest possible place
- my sink. Than I thought
about the underwater, put
the torch down and started
observing how ink feels
itself inside the water.

CYMATICS

8

For the final format I chose
moving image because
I decided to use the
dynamic’s vibration for
oscillations of the water
surface, because it wasn’t
strong enough to convey
the wave through the
entire water. Depending on
the song rhythm - pattern
obtained different images.
The screenshots show us
3 visuals of the song each
10 seconds and gives the
possibility to see and com-
pare changes in dynamics.
My biggest problem was
technical equipment, be-
cause for proper vibration I
need massive subwoofer.
0.30 sec

Movie #1

DoctorP_Tetris_filthstep.mov

0.50 sec

0.40 sec
0.40 sec http://www.youtube.com/
watch?v=Y53We8p-msg

CYMATICS

9

0.30 sec

Also, for futher develop-
ment of the idea, I want to
use a round fishtank and
record the metamorposis in
the dark, to avoid reflec-
tions on the glass and
water.
It will help to create the
feeling of depth during the
changes of the recording
angle.

0.40 sec

Movie #2

0.50 sec ???_TGK_house.mov CYMATICS

http://www.youtube.com/watch?v=MffE5sTPdHQ
10

0.45 sec

Movie #3

Zelda_Lost-woods_dubstep.mov

http://www.youtube.com/
watch?v=41FsF-mpBlU

0.55 sec

So, I can say that result clearly
illustrates the development of
the song.

1.05 sec
CYMATICS

11

At first look punctuation
seems kind of obvious
thing - it helps to organise
speech in writing, using
A B
different signs like com-
mas and full-stops. It turns
out that punctuation also
helps to express the tone
and correctly place a pause
when reading aloud, which
is extremely important not
just for actors in plays, but
in everyday communication
as well. As an example, I
decided to take few lines
from one of the most fa-
C D
mous works - Hamlet.

“To be, or not to be, that is the question: Then I recited and recorded
Whether ‘tis Nobler in the mind to suffer the first 9 lines, tried to gain
The Slings and Arrows of outrageous Fortune, entry to expand the maxi-
Or to take Arms against a Sea of troubles, mum number of parameters
And by opposing end them: to die, to sleep A - Voice
No more; and by a sleep, to say we end B - Voice and pauses
The heart-ache, and the thousand Natural shocks C - Pauses and loudness
That Flesh is heir to? ‘Tis a consummation D - Voice and punctuation
Devoutly to be wished. To die to sleep..” E - Pauses
Hamlet F - Punctuation line

E F PUNCTUATION

12

After the combination of
the punctuation marks
together I got a line, then
print it on acetate paper
(that gave the opportunity
to play around with the
geometry)
Repetition of the image
step-by-step with diffirent
angles of the lines creates
interesting geometrical
patterns.

But then the decision was
made to come back for
actual recordings and make
more initial research.

PUNCTUATION

13

I decided to go for laser-cut, to
keep small details which visu-
ally emphasize the rhythm and
better illustrating voice changes
during the speech.

Returning to the records, I
thought again about the rela-
tionship between words and
pauses, as in fact periods and
commas is a pause of vary-
ing duration, which allow us to
construct the overall rhythmic
structure of the sentence.

The cut-out from laser To show the difference between
cut can be used as words and pauses, I decided to
the stencil for ‘intel- use well-known idiom - “The
lectual’ graffiti. silence is golden” to illustrate it.
I took gold and silver paint spray
and paint them using a brush.

PUNCTUATION

14

This can be used as inspira-
tion for a line of jewellry.
That depends from what
you want - necklace with
a quote from Hamlet, or a
bracelet with your favorite
song?

PUNCTUATION

15

Onomatopoeia is the word
using to describe words
that look like the sound
they are describing.
“Boom” is an example of
onomatopoeia because it
spells exactly in the same
way as it sounds. This
sound comes with any kind
of explosion you see.

But I founded that in dif-
ferent languages ono-
matopoeia words with one
meaning represented by
words which are spelled
and written diffirently.

For examples I chose sounds
of baby crying, laughing and
explosion.

ONOMATOPOEIA

16

I created a book made of
acetate paper, where each layer
represents word with meaning
“boom” in particular language.
The thick transparent plastic
background allows you to
keep book more comfortable
in hands while looking through
the light.
While turning the pages layers
of the image are shifted from
right to left one by one.

ONOMATOPOEIA

17

The effect of the image ‘building’
was really nice, so I thought that
it will be intresting to show the
step-by-step construction faster
and created an animatiion, where
you can see it clearly.
There is an overview of the few
random screenshots from the
beggining till the end of the
movie.

http://www.youtube.com/ On fast speed playing similar-
watch?feature=player_ ity of the image’s texture with
profilepage&v=BJERkCSRWv4 block and brick increases.
The soundtrack is designed to
reinforce the impression and
entertain the audience.

ONOMATOPOEIA

18

Meme - that means the defini-
tion for the ideas, symbols,
words which are transmitting
from one to another person by
any possible way.

So, I started to think about the
things which Comic Sans MS
Baskerville are traveling be-
Futura Garamond Helvetica TimesNewRoman Arial

tween people. Viruses, gossips,
news, money..
I stopped at ‘money’ point
:£

:£

:£

:£

:£
:£

:£
Baskerville Comic Sans MS Futura
and asked a quiestion - Do
Garamond Helvetica TimesNewRoman Arial
we know where were our
Baskerville Comic Sans MS Futura
money? For what Helveticaof TimesNewRoman
Garamond
kind Arial
reason they were spent,
where and by whom? I
:£

:£ :$:£

:£

:£

:£
:£ :£ :$ :£ :€ :$ :¥ :¥

:£
:$ :€:$

:$:£ :€:$ :¥ :€ :¥

:$:£ :€:$ :¥ :€ :¥

:$:£ :€:$ :¥ :€ :¥

:$:£ :€:$ :¥ :€
:$:£ :€:$

:$

thought about the money
as a particular coin or note.
:£

Baskerville I tried to Sans MS a physical copy
Comic create Futura Garamond Helvetica TimesNewRoman Arial

of the coins I have, but then de-
:$:£

:$ :£ :€ :$ :¥ :€

:$ :£ :€ :$ :¥ :€
:$ :£ :€ :$ :¥ :€

:$ :£ :€ :$ :¥ :€

cided to go opposite way and
:€:$ :¥ :€

think about money as a symbol
and look deeper to the meaning
of the word as well.
:¥ :€ :¥
:€:$ :¥ :€

:€:$ :¥ :€
:¥ :€ :¥

I thought about the kind of
connections between people,
different relations and networks,
which are exist in our society.

Network - Transmittion -
Money
:¥
:€

When I got all this keyword
together, I came up with
the idea of ‘currency
signs’-based smiles.
:¥

:¥

:¥

:¥

:¥
:¥

:¥

Do they have any emotion?
Or maybe they reflects
cultural background of the
countries they are belong MEME
to?

19

Baskerville Comic Sans MS Futura Garamond Helvetica TimesNewRoman Arial
:£

:£

:£

:£

:£
:£

:£
:$

:$

:$

:$

:$
:$

:$
:€

:€

:€

:€

:€
:€

:€

So, for the next step I
thought about that the
same currency sign should
:¥

:¥

:¥

:¥

:¥
:¥

:¥

be diffirent in various
typefaces. And as the idea
of the smile itself is the
expression of the emotions.
At the last stage of the develop- But does it changes it’s
ment I came up with the long- emotion?
term project which is based
on the people response. The
idea is to mark all the possible
banknotes I have with the short
message ‘Response AZRSR@
mail.ru’.
I hope that it may intrigue peo-
ple and provoke at least e-mail
back. Then I will ask person a
four simple quiestions, like sex,
age, location and occupation.
Also I’m recording number of
the note.
To make the process quicker I
think about to design a rubber
stamp with my message during
the Christmas holidays.

Also, according to the “small
world” theory, you should be
just six handshakes away from
any person on the planet, so,
in borders of ‘pound area’ it After the data will be collected
will be easier to see the relation it will be possible to visualise it
between the people. throw infographics.

MEME

20

THE END

A-Z Research Book

FdA Design for Graphic Communication
London College of Communication

by Vladislav Loveyko

London 2011

A-Z Project, Vladislav Loveyko

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a A-Z Project, Vladislav Loveyko

Semelhante a A-Z Project, Vladislav Loveyko (20)

Último

Último (20)

A-Z Project, Vladislav Loveyko