1. Company Analysis and Strategy Evaluation WairuKinyori Vladimir Matovic Maxim Miterev AnabelJuarez You & Us

2. Content Strengths & Weakness Core competences & Competitive advantage Evaluation of Global Strategy Conclusions You & Us

3. Strengths & Weaknesses

4. Strengths Global presence Diverse business operation Strong and unified brand Research competences Entrepreneurial leadership Diverse portfolio of services You & Us

5. Weaknesses You & Us

6. Core competences & Competitive advantages

8. customer benefits

9. difficult to imitateFostering entrepreneurial leadership Leading a client focused UBS Partnering for organic growth Innovative HRM You & Us

10. Competitive advantages You & Us

15. Interrelated strengthsYou & Us

16. Evaluation of Global Strategy

17. Strategy Strategy Strategic Path: UBS’s Mission UBS’s Vision Creation of a common brand Centralization of some of companies functions Creation of a new corporate identity and a new corporate culture Standardization of the infrastructure Building of cross-business teams and solutions Management Buy-In Creation of leadership oriented initiatives … You & Us

19. exploiting economies of scale

20. exploiting economies of scope

21. tapping the optimal locations for activities and resources

22. maximizing knowledge transfer across locations Aim: Evaluate UBS’s Strategy through inspecting if & how its global presence translates into global competitive advantages. You & Us

23. Evaluation IT Branding HR You & Us

25. Subunit policies and programs

26. Structure

27. Reward

28. PeopleAim: Evaluate which steps of the strategy implementation failed and which succeeded You & Us

29. Evaluation Selling Upward Selling Outward Selling Downward Selling Across ✓ ✓ ✗ ✗ ‘One UBS’ You & Us

30. Conclusions

31. Conclusions Company had significant strengths to supports its extensive and profound change Its cross-business collaboration and client focus differentiated UBS from the rest of the filed. Only partial buy-in of UBS’s management & employees remained a significant challenge. Overall strategic change that UBS underwent was successful, however some parts of strategy implementation were not managed properly. You & Us

32. WairuKinyori http://ke.linkedin.com/pub/wairu-kinyori/30/b39/5a0 AnabelJaurez Maxim Miterev http://uk.linkedin.com/pub/maxim-miterev/4/639/306 Vladimir Matovic Thank you for your attention http://it.linkedin.com/in/vmatovic