7. @Vlacke | #LIFTSocial
The Analytics Conundrum
Rarely Used
Rarely Understood
Rarely Asked For
Rarely Applied
Analyst’s
Plight
Analytics
House
Reporting & Data Puking
Self-service
Analyses
Business Consultancy
TimeEffort&
BusinessImpact
8. @Vlacke | #LIFTSocial
The Analytics Conundrum
Analytics
House
Reporting & Data Puking
Self-service
Analyses
Business Consultancy
TimeEffort&
BusinessImpact
Web Dashboards
Excel and/or E-mail
PowerPoint or PDF
Face-to-Face
Means of
Communication
Effectiveness
13. @Vlacke | #LIFTSocial
Setting the Goal(s)
For the brand
“Be theWorld’s most talked about brand.”
For our team
“Plant the seed of analytics and make the Football team our ‘champion’. Make
Football team the bright spot.”
14. @Vlacke | #LIFTSocial
The Bright Spot
Bright Spot is a successful case, a
successful example in an area.
Finding a bright spot means
identifying success and reasons
behind it, and a good way to
perpetuate that success.
It’s flipping the switch from
analyzing a problem to analyzing a
solution.
16. @Vlacke | #LIFTSocial
Tactic 1: Create a Brand
“All of us need to understand the importance of branding.We are CEOs of our
own companies: Me Inc.To be in business today, our most important job is to
be head marketer for the brand called YOU.”
-Tom Peters
17. @Vlacke | #LIFTSocial
Tactic 1: Create a Brand
/ Promise…
/ …that you know what you are talking about
/ …that you stand for Quality
/ …that you are there to help make someone's life easier
…and by doing this you build TRUST!
/ Communicate…
/ …one Look
/ …one Language
/ …one Logo
20. @Vlacke | #LIFTSocial
Tactic 2: Create effective Communication
/ Time the Comms (Brand Conference time)
/ Tie positive association (Gummy Bears)
/ Cast the net wide (Interns to the rescue!)
Result: Reached over 700 people (inc. the CEO), increased brand recognition
and received number of positive feedback on the unique approach.
23. @Vlacke | #LIFTSocial
Tactic 3: Disrupt the way you communicate
Result: Over 100 sign-ups (2 of which
wereVP level).
/ Internal, CRM-like initiative
24. @Vlacke | #LIFTSocial
Tactic 4: Act like an Internal Agency
Result: Closer connection, trust and access to context leads to
more impactful analyses!
Client
Client Partner
(Analyst)
Practice Lead
Social Media
Analytics
Practice Lead
Web Analytics
Practice Lead
CRM Analytics
Analytics team
Client’s team
Client Partner
(Analyst)
physical location
26. @Vlacke | #LIFTSocial
Tactic 5: Apply basic psychology
Notice the common words:
• Questions – sparks interest
• You/your – makes it personal
• Why/how to – solves a
problem/expectation
• This/that – specifies/narrows down
• Numbers
• Superlatives
27. @Vlacke | #LIFTSocial
Tactic 5: Apply basic psychology
0
50
100
150
200
250
300
350
Avg. Clicks on Social
Media Weekly
Reports
Avg. Clicks on
Mobile Monthly
Reports
Before
After
/ Eat Your Own Dog Food
/ Beware of the Click Bait2.3x increase
3.2x increase
28. @Vlacke | #LIFTSocial
Tactic 6: Go (more) Pro
/ Continue strengthening the
Brand ofYOU
/ Create excitement
Result: Grew our subscriber base from 300 to
over 450 people.
29. @Vlacke | #LIFTSocial
The Analytics Conundrum
I got 99 problems but this
ain’t one
I need more time
I need more people
Analyst‘s
Plight
Analytics
House
Reporting & Data Puking
Self-service
Analyses
Business Consultancy
TimeEffort&
BusinessImpact
31. @Vlacke | #LIFTSocial
The Punchline
/ Brand yourself or your team.You ARE more than just a “numbers” girl or guy.
/ Find your Bright Spot, your Champion.
/ Be ONE with your counterpart.
/ Communicate your value, not your
analytics.