1. Conceptualizing
personal media
Yat Kiu Li (Vivian)
U3034316
CTC- Mon 16:00- 17:30

2. Definition

Personal Media - private individuals use
media technologies to create and share
personal expressions through digital
networks

e.g. mobile phones, email, instant messenger,
blogs and photo-sharing services

Mass Media- providers of generally
accessible information

3. Two-dimensional model

Personal Media - Interactional axis

Mass Media - Professional axis

4. First personal media

First personal media- 1977

Alan Kay and Adele Goldberg - portable
personal computer was a personal dynamic
media

Archiving different types of files, writing and
editing texts, drawing or painting and
experimenting with animations and music

5. Traditional communication media

Personal media- letter, telephone
conversations

limited group of associates

Mass media- newspapers and television
shows

large group of people

6. Digitalisation & complexity of media

Media becomes multi-functional

Same media, but purposes of both mass
media and private
Example:

Email- mass communication purposes,
private communication

Internet- commercial online magazines and
personal homepages

7. Feenberg’s model

8. Niklas Luhman’s theory

The concept of media form and genres are
outdated

Three necessary selections

Alter (an amount of information)

Information disseminated via media

Ego (receiver of information, select and
understand )

Communication process

9. Interactional roles and network
structures

Mass media- no direct interaction

Personal Media- direct interaction, to actively
produce respond to the message

10. Two explication between mass
media & personal media in terms of
communication

First- analysing the interactional roles that
communicators take on

Second- considering users as producers of
content or expressions

11. The End