FlippAR is an mobile platform that helps build omni channel customer experiences using Augmented Reality, iBeacons. It also provides rich analytics that can help build personalisation
2. Addressable Need
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From a customer’s perspective, they are today looking at:
1. Quick access to product information
2. Instant gratification - could be purchase, information, etc
3. Personalized information
4. Rewards & Offers
5. Recommendations on products/reviews prior to making a
buying decision
From a retailer's perspective, they are today looking at:
1. Being able to convert interest to purchase in the quickest
possible way
2. Providing customized information/offers to customers
3. Omnichannel engagement
4. Customer loyalty
5. Convenience to buy
6. Analytics to provide better customer experiences
FlippAR’s objective is to provide highly personalised information/experience to its users - based on their preferences, usage, etc. It
would also enable immediate call-to-action - wherein purchases/transactions can happen by just pointing at a product itself or an
image of the product - very soon by just looking at the product using wearable devices like google glass, etc.
There are over 350 million smartphone users in India and over 200 million people who access internet using their smart phone. Of
which most of them are potential retail customers. Hence, the target segment is as large as the smartphone users accessing the
internet - which is growing at a rapid pace as well
5. Value Proposition
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The primary value proposition is to be able to provide an
experience that converts an interest to an immediate transaction
FlippAR intends to provide an integrated application for
Augmented reality + Beacons. Apart from being able to engage
with customers omnichannel, it also provides for a lot of
customized information to the customer
FlippAR is also introducing the concept of Point & Buy, which can
disrupt the way people buy products
The mind map on the next slide shows the areas where FlippAR
would add value to a retail business. The mind map has 3
components:
1. What retailers are looking at today and in future
2. Behaviour of the millennials
3. How FlippAR bridges the gap using Augmented Reality,
iBeacons technologies
6.
7. Demo
Download FlippAR app:
Android: http://bit.ly/1RaHH4t iOS: http://apple.co/1iVpPzj
Open the app, click Scan and point your device to any of the images:
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360 view of a product
Engagement with kids to try on mask
Note: The images used are only for demo purposes
Try the watch on
your wrist, share
with friend and buy
Point & Buy
Offers
8. Thank you
For more information, feel free to reach out to:
Vivek Mahaveer
+91 98456 87447 | vivek@flippar.com
or
Rakesh Kumar
+91 96865 79579 | rakesh@flippar.com
If you would like to try out FlippAR - you can download the app from here:
Android: https://play.google.com/store/apps/details?id=com.strapp.FlippAR
iOS: http://itunes.apple.com/us/app/flippar/id997300920?mt=8
1800@flippar.com | 98456 87447