ACC's Value Added Products Market Survey in Sahibabad

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Summer Internship Project Report
On
POTENTIAL MARKET SURVEY
OF ACC’S VALUE ADDED PRODUCTS AT
SAHIBABAD
Submitted in partial fulfilment for the award of the Post Graduate Diploma in Management
Submitted By
Vivek Kumar Gupta
Roll No.: M2013070
Under the guidance of
Mrs. Shilpa Wadhwa
APEEJAY INSTITUTE OF TECHNOLOGY
SCHOOL OF MANAGEMENT & COMPUTER SCIENCE
GREATER NOIDA
2013-2015

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DECLARATION
The work in this summer internship project report is based on the original work carried out by me towards
the partial fulfillment for the award of Post Graduate Diploma in Management. No part of this report has
been submitted elsewhere for any other degree or qualification and it is all my own work.
(Vivek Kumar Gupta)
Roll No.: M2013070

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CERTIFICATE
This is to certify that Vivek Kumar Gupta Roll No M2013070 a student of Apeejay Institute of
Technology-School ofManagement & Computer Science, Greater Noida (PGDM 2013-2015) has
done the project work on Potential Market Survey of ACC’s Value Added Products At Sahibabad
under my supervision and guidance. I understand this project report is being submitted for award of Post
Graduate Diploma in Management. To the best of my knowledge, this report has not been submitted to
any other Institute/University for award of any other degree/Diploma/Certificate.
During this period, I have found his work satisfactory.
Mrs. Shilpa Wadhwa
(Asst. Prof.-AIT- School of Management)
Prof. D.N. Bajpai
(Executive Director)

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ACKNOWLEDGMENT
I, here by take the opportunity to express my deep and profound gratitude to Mrs. Shilpa Wadhwa (Asst.
Prof.) my Mentor and supervisor for this project report, without whose help my report would not have
been a success.
I would also like to thank Mr. Prashant Kumar (Asst. sales Manager) and Sumit Agnihotri(Asst. sales
manager) for their valuable suggestions and help
Last but not least, I would like to thank my parents, all respected faculties and my friends for their support
and help during the execution of the study.
All may not have been mentioned but none is forgotten.
(Vivek Kumar Gupta)

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TABLE OF CONTENTS
Chapter No. Chapter Name Page No.
Declaration i
College Certificate ii
Acknowledgement iii
Company Certificate iv
Chapter – 1 Introduction 1-4
1.1 About the Topic 2
1.2 Scope of the Study 2
1.3 Objectives 2
1.4 Research Methodology 3
1.5 Limitations 4
Chapter – 2 Company Profile 5-45
2.1 ACCFoundation 6
2.2 ParentCompany 7
2.3 Company Profile 9
2.4 VisionandMission 11
2.5 AboutReadyMix Concrete 13
2.6 WorkingProcessOf RMC 22
2.7 Value Added Product 28
Chapter –3 Data Analysis 46-59
Chapter –4 Findings 60-61
Chapter –5 Suggestions & Conclusion 62-65
5.1 Suggestions 63
5.2 Conclusion 64
5.3 My Learning’s 65
 Bibliography 66
 Annexure 67

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CHAPTER 1
INTRODUCTION
1.1 About the Topic
1.2 Scope of Study
1.3 Objectives
1.4 Research Methodology
1.5 Limitations of Study

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1.1 About the Topic
Value-added describes what happens when you take a basic product and increase the value of
that product (and usually also the price) by adding extras in the manufacturing process, or by
tacking on extra products and/or services.
Value-added concrete allows you to differentiate yourself from your competitors and make more
money. You can increase the price of your concrete based on superior concrete mix performance
and decrease the use/cost of cement. Specialty concrete mixes, including the use of color,
admixtures and Supplementary Cementing Materials (SCMs) can reduce your costs and heighten
your revenues. Among other things, you can enhance durability, workability and set times while
delivering a higher performance mix. Pro all can provide specialized dispenser/metering systems
so that you can deliver a premium concrete product.
These days everywhere we can see value added product and whole the market is full with the
value added product. We add value in raw material during production process. So our topic is
relevant with current market and useful the customer and marketing person to understand about
the value added product.
1.2 Scope of study
 The study was undertaken in marketing area to analyses & forecast the potential
Market survey of SAHIBABAD region.
 Use of only value added product was undertaken for the study.
1.3 Objectives
The main objectives of this project can be briefly summarized as:
 To understand about ACC ready mix concrete and its competitors in India.
 To know about the working process of ACC ready mix concrete.
 To know about the various Value Added Products of ACC ltd and its uses.
 To establish potential market through survey of the Value added product of ACC ready
mix concrete.
 To analyze the response of the respondent in order to plan the future business need.
 To provide useful feedback and suggestion for future improvement in the market.

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1.4 Research Methodology
This report is based on primary as well secondary data, however primary data collection was
given more importance because it provides the original information. The process adopted for
research methodology is identifying the problem, collecting, analyzing the required information
and providing an alternative solution to the problem . The information collected will assist the top
management in better decision making both day to day decision and critical ones.
Data sources:
Research has been done by primary data collection, and primary data has been collected by
interacting with various contractors and Individual Housing Builders (IHB) at Sahibabad. The
secondary data has been collected through various resources at the company, journals and
websites.
Multiple-choice structured questionnaire having 15 questions was used for the purpose of
primary data collection.
Duration of Study:
The study was carried out for a period of two months, from 1st May to 30th June 2014.
Sampling:
 Sampling procedure:
Non-probability convenience sampling was used for the study
 Sample size:
The sample size of my project is limited to 50 people only.
 Sampling Unit:
Respondents were mainly contractors, individual house builders or developers

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Data Analysis:
The data has been analyzed by using mathematical/Statistical tool.
Data Presentation:
Data has been presented with the help of bar graph, pie charts, line graphs etc
1.5 Limitations of study
In undertaking this study, a number of problems were faced. Thus the study has several
limitations:
 The time constraints are limiting factors.
 The most difficult problem that I found was to get information from managers. It may be
because the employees were really busy.
 Insufficient information from the customer.
 Many of the respondents I approached did not agree to the need and utility of surveys
and hence did not agree to provide me with information.
 Another problem faced was in getting the required secondary data, sorting them,
photocopying and organizing them according to my need.
 As the sample size of the survey was so small and comprise of only 50 customers, the
survey may be biased, as it’s not representing the whole of Sahibabad region.

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CHAPTER 2
COMPANY PROFILE
2.1 ACC FOUNDATION
2.2 PARENT COMPANY “HOLCIM
LIMITED”
2.3 COMPANY PROFILE – ACC LIMITED
2.4 VISION AND MISSION
2.5 ABOUT READY MIX CONCRETE
2.6 WORKING PROCESS OF READY-MIX
CONCRETE
2.7 VALUE ADDED PRODUCTS

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2.1 ACC FOUNDATION
In 1936 ten cement companies belonging to Tatas, Khataus, Killick Nixon and F E Dins
haw groups merged to form a single entity, The Associated Cement Companies. Sir Nowroji B
Saklatvala was the first chairman of ACC. The first board of directors had some prominent
industrialists – J R D Tata, Ambalal Sarabhai, Walchand Hirachand, Dharamsey Khatau, Sir
Akbar Hydari, Nawab Salar Jung Bahadur and Sir Homy Mody.
ACC history makes an interesting business case study. The essence of ACC story begins with
the formation of an Indian company in 1936 when ten existing cement companies integrated as
one in a momentous amalgamation - the country’s ﬁrst notable merger at a time when the term
mergers and acquisitions was not yet coined. A new chapter is written in ACC’s history as it is
renamed ACC Limited and adopts a vibrant new identity. As a member of the worldwide Holcim
group, the company evolves into a new avatar of itself with a vision to be one of the most
respected companies in India; recognized for challenging conventions and delivering on our
promises.

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2.2 PARENT COMPANY – “HOLCIM LIMITED”
Holcim's core businesses include the manufacture and distribution of cement, and the
production, processing and distribution of aggregates (crushed stone, gravel and sand),
ready-mix concrete and asphalt. The company also offers consulting, research, trading,
engineering and other services.
Where we operate
Holcim is a global company employing some 81,000 people, with production sites in around 80
countries. With a market presence on every continent, Holcim is more globally spread than any
other building materials group, allowing us to create a strong foothold in each individual market,
and providing stable earnings for the Group. Aiming to keep a balanced portfolio, Holcim's
business strategy is based on continuous growth in both developed economies and emerging,
high-growth markets, where around three-quarters of our operational capacity, accounting for
almost half of the Group's net sales, is based.
Sales profile
In 2013, Holcim recorded net sales of over 19.7 billion Swiss francs. Thanks to our market-
oriented structures, product innovations, skilled employees and efficient environmental
management systems Holcim is in a strong position now - and for years to come.
Sustainable value creation
Our key objective is the creation of value. We attach great importance to sustainable
development at an economic, ecological and social level. By taking this holistic approach, we
can secure the company's long-term success. The basis for this is an exceptional operational
performance and a solid return on the capital invested. Our approach has been acknowledged by
the Dow Jones Sustainability Index. Holcim Ltd strives to be one of the leading companies in

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sustainability worldwide. The Group has been reconfirmed as a member of the DJSI World
Index in 2012/2013 in the building materials industry. Holcim has now been included in both the
Dow Jones Sustainability World Index and the Dow Jones STOXX Sustainability Index for
eleven years, demonstrating our ongoing and long-term commitment to sustainable development.

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2.3 COMPANYPROFILE – ACC LIMITED
ACC (ACC Limited) is India's foremost manufacturer of cement and concrete. ACC's operations
are spread throughout the country with 17 modern cement factories, more than 40 Ready mix
concrete plants, 21 sales offices, and several zonal offices. It has a workforce of about 9,000
persons and a countrywide distribution network of over 9,000 dealers.
Since inception in 1936, the company has been a trendsetter and important benchmark for the
cement industry in many areas of cement and concrete technology. ACC has a unique track
record of innovative research, product development and specialized consultancy services. The
company's various manufacturing units are backed by a central technology support services
centre - the only one of its kind in the Indian cement industry.
ACC has rich experience in mining, being the largest user of limestone. As the largest cement
producer in India, it is one of the biggest customers of the domestic coal industry, of Indian
Railways, and a considerable user of the country’s road transport network services for inward
and outward movement of materials and products.
Among the first companies in India to include commitment to environmental protection as one of
its corporate objectives, the company installed sophisticated pollution control equipment as far
back as 1966, long before pollution control laws came into existence. Today each of its cement
plants has state-of-the art pollution control equipment and devices.
ACC plants, mines and townships visibly demonstrate successful endeavors in quarry
rehabilitation, water management techniques and ‘greening’ activities. The company actively
promotes the use of alternative fuels and raw materials and offers total solutions for waste
management including testing, suggestions for reuse, recycling and co-processing.

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2.4 VISION AND MISSION
VISION STATEMENT:-
“To be one of the most respected companies in India; recognized for challenging conventions
and delivering on our promises

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ACC MISSION
Leadership – maintain our leadership of the Indian cement industry through the continuous
modernization and expansion of our manufacturing facilities and activities, and through the
establishment of a wide and efficient marketing network.
Profitability – Achieve a fair and reasonable return on capital by promoting productivity
throughout the company.
Growth – Ensure a steady growth of business by strengthening our position in the cement
sector.
Quality – Maintain the high quality of our product and services and ensure their supply at fair
prices.
Equity – Promote and maintain fair industrial relations and an environment for the effective
involvement, welfare and development of staff at all levels.
Pioneering – Promote research and development efforts in the areas of product development
and energy, and fuel conservation, and to innovate and optimize productivity.
Responsibility – Fulfill our obligation to society, specifically in the areas of integrated rural
development and in safeguarding the environment and natural ecological balance.

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2.5 ABOUT Ready Mix Concrete
RMC uses concrete - a blend of cement, sand, aggregates and water mixed in convenient
proportions base on the required concrete strength. In our country it was launched first in
Mumbai. Typical cost of an RMC plant with 30 cu. m per hour capacity, 3 transit mixers and a
concrete pump would cost around Rs 2.5 to 3.0 corers excluding the cost of land. Land could
either be purchased or leased. The decision to purchase or lease land for RMC plant will
Necessitate analysis of various factors like cost of land, future use etc. There are places where
government allocates land at cheaper rates, even cheaper than lease rates of some other places.
Ready Mix Concrete business in India is in its infancy. For example 70 % of the cement
produced in a developed country like Japan is used for RMC business there. Even in countries
like Sri Lanka RMC is mandatory in all multistoried buildings. In India RMC business uses
around 8-10% of total cement production. Government intervention could boost the growth in
the RMC industry. Government specification for CPWD and PWD jobs should include RMC as
a mandatory item. Tax breaks are required for the growth of RMC . Developers / Contractors are
to be discouraged from piling up materials like aggregate, sand etc on roads/ footpaths.
Utilization of fly ash in concrete mixing without affecting the qualities of concrete could reduce
the cost. Even Blast furnace slag can also be used as an ingredient for making concrete. Fly ash
and slag are the by products from thermal power station and steel industries respectively. These
by products are cheaper and enhances the durability and pump ability of concrete if scientific
mix designs are followed. Bureau of Indian Standards ( BIS) permits cement manufacturers to
use flyash and slag upto 35% and 65 % respectively. Ready Mix Concrete (RMC) vs. Site Mixed
Concrete ( SMC).
 Easier, faster and better quality construction.
 Time saving and reduced wastage of raw material
 Elimination of storage space for basic materials like aggregates, sand etc at site
 Elimination of procurement /hiring of plant and machinery
 Labor associated with production of concrete is eliminated.
 Organization at site is more streamlined. Ready Mix Concrete is costlier than Site
mixed Concrete more due to the inclusion of transportation cost and tax
component in the RMC cost

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ACC READY MIX CONCRETE
Ready-mix concrete is concrete that is manufactured in a factory or batching plant, according to
a set recipe, and then delivered to a work site, by truck mounted in–transit mixers. This results in
a precise mixture, allowing specialty concrete mixtures to be developed and implemented on
construction sites. The first ready-mix factory was built in the 1930s, but the industry did not
begin to expand significantly until the 1980s, and it has continued to grow since then.
Ready mix concrete is sometimes preferred over on-site concrete mixing because of the precision
of the mixture and reduced work site confusion. However, using a pre-determined concrete
mixture reduces flexibility, both in the supply chain and in the actual components of the
concrete.
Ready Mixed Concrete is also referred as the customized concrete products for commercial
purpose. The Ready-mix Concrete Company offer different concrete according to user's mix
design or industrial standard.
The ready mixed concrete company is required to equip themselves with up-to-date equipment,
such as transit mixer, concrete pump, and Concrete Batching Plant, which needs visualized
production management software and also PLC controller.
Ready Mixed Concrete, or RMC as it is popularly called, refers to concrete that is specifically
manufactured for delivery to the customer's construction site in a freshly mixed and plastic or
unhardened state. Concrete itself is a mixture of Portland cement, water and aggregates
comprising sand and gravel or crushed stone. In traditional work sites, each of these materials is
procured separately and mixed in specified proportions at site to make concrete. Ready Mixed
Concrete is bought and sold by volume - usually expressed in cubic meters.
Ready Mixed Concrete is manufactured under controlled operations and transported and placed
at site using sophisticated equipment and methods. In 2011, there were 2,223 companies
employing 72,924 workers that produced RMC in the United States.

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Standard ready-mix concrete vs. site-mix concrete
 A centralized concrete batching plant can serve a wide area. Site-mix trucks can serve an
even larger area including remote locations that standard trucks can not.
 The plants are located in areas zoned for industrial use, and yet the delivery trucks can
service residential districts or inner cities. Site-mix trucks have the same capabilities.
 Better quality concrete is produced. Site mix can produce higher compression strength
with less water than standard batching methods.
ACC set up India's first commercial Ready Mix Concrete (RMC or RMX) plant in Mumbai in
1994. ACC Concrete is one of the largest manufacturers of RMX in India with over 50 modern
plants in major cities such as Mumbai, Bangalore, Kolkata, Chennai, Delhi. Hyderabad, Goa,
Pune and Ahmadabad.
Redefining the pace and quality of construction
ACC's pioneering efforts in introducing RMX coupled with the promotion of bulk cement
handling facilities have been responsible for redefining the pace and quality of construction
activity in metropolitan cities and in mega infrastructure projects.
Numerous landmark structures in India's metro cities have been built using ACC Concrete -
mega housing projects, townships, commercial complexes, factories, bridges, flyovers, roads and
railways. Prestige projects such as the Mumbai-Pune Expressway, the Indore-Dewas bypass,
Kolkata and Delhi Metro Rail projects. Most of the new bridge and fly-overs in Mumbai used
ACC Concrete and could perhaps not have been completed on schedule without it.
Small building projects and individual home builders seeking high levels of quality assurance
can also now usher in the same sophistication and value addition into their construction as some
of India's mega projects using ACC RMX- at virtually no extra cost.

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What is Ready Mix Concrete: Concrete is basically a mixture of Portland Cement, water
and aggregates comprising sand and gravel or crushed stone. In traditional construction sites,
each of these materials is procured separately and mixed in specified proportions at site to make
concrete. Ready Mix Concrete, or RMX as it is popularly called, refers to concrete that is
specifically manufactured elsewhere and transported in a Transit Mixer for delivery to the
customer's construction site in a ready-to-use freshly mixed state. RMX can be custom-made to
suit different applications. Ready Mix Concrete is bought and sold by volume - usually
expressed in cubic meters.
RMX - Adding value to concrete
Ready Mix Concrete is manufactured under computer-controlled operations and transported and
placed at site using sophisticated equipment and methods. RMX assures its customers numerous
benefits:
 Uniform, consistent and assured quality of concrete
 Flexibility in concrete design mixes
 Easier addition of admixtures
 Faster and speedier construction
 Reduced inventories, material handling and storage of raw materials at sites
 Savings in labour requirements, labour costs and supervision of labour
 Reduced wastage of materials
The use of RMX is an environmental friendly practice that ensures a cleaner work place and
causes minimal disturbance to its surroundings. This makes its utility more significant in
crowded cities and sensitive localities.
In contrast to this, conventional methods of making, transporting and placing concrete at most
construction sites are somewhat labour-intensive and suffer from practices which may be erratic
and not very systematic.

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Therefore the use of Ready Mix Concrete can prove to more cost effective in the longer term
while ensuring that structures are built faster and using concrete that comes with higher levels of
quality assurance.
ACC Concrete - State-of-the-art
ACC Concrete is manufactured at modern fully computerized plants which have state-of-the-art
machinery and equipment by machinery suppliers of global repute - fully automated Batching
Plants, well-equipped laboratories for testing raw materials and fresh concrete, Transit mixers,
Mobile and stationary pumps capable of discharging concrete at high elevations and over long
distances.
A large fleet of the latest models of Transit Mixers and Concrete Pumps to suit different terrains
and work sites ensures that our customers get timely and uninterrupted supply of premium
quality concrete as per their requirement as well as its efficient and timely placement at the work
site.
Quality - the 'Q' factor in ACC Concrete
ACC Concrete is supplied in a variety of grades and compositions to meet specific demands of
customized applications - from simple requirements for small homes to High Performance
Concrete to meet the complex needs of mega projects.
Each of our plants has a fully equipped laboratory with the latest in testing machines to carry out
routine and detailed tests of raw materials as well as fresh finished concrete. These in-plant
laboratories are backed by the facilities of ACC's reputed Research centre at Thane which serves
as a focal research and testing laboratory centre for cement and concrete. ACC Concrete
customers can avail of a range of options in our testing and quality control services - from simple
tests and analyses of raw materials and concrete to non-destructive testing of hardened concrete.

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ACC Concrete - a wide range
 High Strength Concrete
 High Performance Concrete
 Self-leveling Concrete
 Self-compacting Concrete
 Colored Concrete
 Concrete made with binary and ternary blends of cements
 Early strength Concrete
 Fibre reinforced Concrete
Customer Service - Dependable
ACC's fleet of Transit Mixers and Concrete Pumps helps ensure that our customers in cities like
Mumbai, Bangalore, Kolkata, Delhi, Chennai, Hyderabad, Goa and Pune now just a phone call
away from ACC Concrete - freshly blended premium quality concrete that is door delivered and
efficiently placed at site on the day of concreting.
For very large constructions or infrastructure works, we can consider dedicating an entire RMX
plant catering exclusively to the project sites.
In addition, our marketing team, which includes qualified and experienced engineers and
concrete technologists, can assist customers in defining and specifying quality standards,
designing specific concrete mixes to meet the most challenging of requirements as well as
sourcing reliable supplies of good quality raw materials.
If you wish to know more about ACC Ready Mix Concrete or have a specific requirement,
please send a mail to any of the following options which is nearest to you.

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Advantage of ready mix concrete
 A centralized concrete batching plant can serve a wide area.
 The plants are located in areas zoned for industrial use, and yet the delivery trucks can
service residential districts or inner cities.
 Better quality concrete is produces.
 Elimination of procurement / hiring of plants and machinery.
 Elimination of storage space for basic materials at site
 Wastage of basic materials is avoided.
 Labor associated with production of concrete is eliminated.
 Time required is greatly reduces.
 Noise and dust pollution at site is reduce.
 Reduce cost.
 Availability of concrete of any grade & type.
 Environment friendly durable & affordable as compared to the traditional methods of
making concrete at site.
Disadvantage ofready mix concrete
 The material are batching at a central plant, and the mixing begins at that plant, so
travelling time from the plant to the site is critical over longer distances. Some sites are
just too far away.
 Access roads and site access have to be able to carry the weight of the truck and load.
Concrete is approx 2.5 tons per cum.

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RMX – Adding value to concrete
Ready mixed concrete is manufactured under computer controlled operations and
transported and placed at site using sophisticated equipment and methods. RMX assures
its customer numerous benefits.
 Uniform, consistent and assured quality of concrete.
 Flexibility in concrete design mixed
 Easier addition of admixtures
 Faster and speedier construction
 Reduced inventories, materials handling and storage of raw materials at site
 Savings in labor requirement, labor cost and supervision of labor
 Reduced wastage of material

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About ACC concrete ready mix plant
CONCRETE
OrdinaryPortlandcement
Sand fromriverbasin
Aggregates(coarse,fine)
Flyash, microsilica,&silicafumes
Admixture

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2.6 Working process of Ready-Mix Concrete
Raw material used to produce concrete
 Water
 Additives
 Cement
 Aggregates
 Air
Aggregates
Aggregates, which make up roughly 60% to 75% of ready-mix concrete’s volume, are obtained
from quarries and aggregate banks.
Additives
Additives are solid or liquid chemical substances that can be added to ready-mix concrete before
or during preparation. Most commonly used additives either improve a hardened concrete’s
durability or reduce a concrete’s water content in an effort to shorten setting times.
Water
This is the mix’s vital fluid, which sets of a chemical reaction when it comes into contact with
the cement.
Cement
No other material rivals cement’s importance in the mix; it’s the ingredient that gives concrete its
resistance. Although types II and IV are also employed, the most widely used cements are gray
Portland type I and Pozzolana Portland type C-2.

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Concrete mixing
During the mixing phase the different components come together to produce a uniform mass of
concrete. Mixing time is registered from the moment material and water are poured into the
cement mixer, and it begins rotating.
While transporting concrete to a site, the cement mixer never stops revolving at a speed of two to
six rotations per minute.
RAW MATERIALS FOR CONCRETE
CEMENT
 Fresh cement is used for construction. The quality of cement is safe guarded against
moisture, air, other weather conditions and long storage periods.
 RMC plants procures which in turn pump it directly procured from the cement plants thus
bulkers which in turn pump it directly into RMC silos thus protecting it from the external
environment.
 CEMENT- cement and blended cements (that include flyash, ground blast furnace slag,
silica, fume, etc) is stored on – site in silos. These silos are showed as ‘A’ in the above
diagram.
 Generally there are two type of cement i.e. OPC (ordinary Portland cement) and PPC
(plan pozzolane cement), further OPC has three grades that are 33, 43 and 53 where in 43
is the grade normally used.

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COARSE AGGREATES
 RMC sources the aggregates from selected and approved suppliers respecting quality.
 These aggregates are tested for:
Shape, size and gradation (elongation/flakiness test). Impact value and crushing value
test for their strength. The aggregate that do not pass the above test as per bureau of
Indian standards requirement are rejected
 10mm – fine aggregate used in low grade concrete such as 7.5 mm , 10mm etc
 20mm – hard & large particles used in high grade concrete such as 30mm , 40mm, 50mm
etc
FINE AGGEGATE:
 Fine aggregate should be free from clay, salts, silt and organic material. If silt concrete is
more it is washed before use.
 RMC directly procures sand from selected and approved suppliers.
 The sand is tested for : moisture and content.
 River sand, crush sand , fine sand
 Even fly ash as a fine aggregate which is a bi-product generated from an electricity power
plant. It reduces the price & grade of the concrete
WATER:
Water free from impurities such as oil, acids, salts, alkalies, sugar, arganic materials extra
that are bad for concrete and steel is used water is tested as per BIS standards before
making concrete RMC concrete tests the quality the potable of water at frequent intervals.
ADMIXTURE
 In RMC plants only high admixture are used to improve certain properties of fresh
concrete workability and setting time.
 Work ability of concrete is assured by measuring the slump for all mixes all stages.

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BATCHING AND MIXING
 Hydraulic weigh batching is adopted to deliver the concrete as for the requirements / mix
design of clients with appropriate water, cement ratio. Practice of volume batching by
baskets, buckets, etc. Is improper and should be avoided at site.
 RMC is equipped with computerized batching and mixing plant, to strictly monitor the
quality of concrete the mix design (Cement, sand, Coarse aggregate, Water, and
Admixture) is fed into the computer and the quantities of raw materials are weighed
automatically as per the design mix. The water cement ratio for a particular mix is fixed
as per the design, duly estimating the water concrete of aggregate hence consistency in
quality is maintained.
 the general effect of W/C ratio on compressive strength of concrete is as shown in below:
Water Cement (W/C) 0.40 0.50 0.60 0.70
0.80
Potable compressive strength (%) 100 85 69 56
46
Importance of Water – Ratio
Factors Low W/C ratio High W/C ratio
Compressive strength High Low
Water permeability Low High
Shrinkage Low High
Water Bleeding Low High
 In RMC the mixing is done through turbo mixer, which ensures uniform and consistent
quality of concrete.

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TRANSPORTATION
 Transportation of concrete must be rapid so that concrete does not dry out or lose its
workability or plasticity in the process. The homogeneity of the concrete obtained at the
time of mixing should be maintained while transporting it to the final place of deposition.
 RMC transports concrete from its Ready Mix Concrete plants to the site through transit
mixers. Further the concrete is pumped to the actual points of concreting through high
efficiency concrete pumps.
Quality is strength
ACC concrete is too particular when it comes to quality. It has got various functions to be done
just to check of both i.e. raw material and finish goods.
A number of tests are done before any raw material lot is further passed on for the production of
concrete. These testes are done in the specialized laboratory of quality check purpose only.
Recently ACC concrete has carried out a successfully test on M100 the greatest strength concrete
grade available till now.
The raw materials are filtered through porcelain dishes and messed wires of a particular
dimension, to meet the size of the particles of the raw material. Particles having size smaller than
4.75 mm are categories and above this size are categorized under coarse aggregates. Raw
materials having size less than 75 microns are known as silt. These particles can easily pass
thought the filters of different dimension. The filter has various levels with different size of holes
in it. These holes are measured in microns, and hence after proper conformation, and according
to the result of the test the whole lot of raw material on the basic of sample test is decided for
acceptance or rejection. Fly ash is also checked for the quality, more fine fly ash is batter
bounding between the cement and the silt and water.
Where for finished there are a number of tests that need to be done to check the concrete and see
whether the concrete is able to perform the job for what it is intended. The various tests are
below:

Page | 35
Workability test – this is used to check the pump ability of the concrete. This is used to see
how much the concrete can spread within the given dimension and how high it can be uplifted
without losing its strength. It is an empirical test that measures the workability of fresh concrete.
More specifically, it measures the consistency of the concrete in that specific batch. It is also
used to determine consistency between individual batches. The test is popular due to the
simplicity of apparatus used and simple procedure. The slump test is used to ensure uniformity
for different batches of similar concrete under field conditions, and to ascertain the effects of
plasticizers on their introduction
Cube test – in this test, concrete is filled in small cube (6 nos.) with the sample of the concrete
which is kept and stored for doing strength test 3-3 cube are opened each after 7 and 28 days
respectively; these are the minimum standards required to maintain a perfect concrete treatment.
The strength is checked the characteristic strength, this strength is strength which is achieved
after 28 days in a concrete. The highest characteristic strength is 53 Newton per mm^2
Water used is also normal water that we used in day to day life so as to get a better result of the
fly ash. Actually the fly ash directly does not reacts with any raw materials. It is the cement that
reacts with water to give out lime (calcium hydroxide) than this gets reacted with the water with
the fly ash to give a gel like material. This reaction is known as pozolonic reaction.

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2.7 VALUE ADDED PRODUCTS
2.7.1 FLOWCRETE
Definition
Flowcrete is an innovative concept and based on an optimized mix-design using new generation
of admixtures. It is a specialty of concrete having self compacting and self leveling characteristic
providing a very high performance concrete where in no vibration is not required. It is one of the
solution towards noise free placement of concrete with challenging task of placing concrete in to
heavily reinforced structure sections & for night concreting in residential area to reduce of
vibrator
Benefits
 Easy placement
 Shortened time
 Less equipment
 Reduce labor cost and higher productivity
 High workability and cost reduction
 Smooth surface appearance
Application
Slabs, column, beams, foundations, congested reinforced section, tunnel back fitting etc or where
it is difficult to vibrate sections and other specific needs
2.7.2. IMPRINTCRETE
Definition
Imprintcrete is a range of concrete which can be utilized for architectural purpose. In
imprintctete the appearance of the concrete can be altered to look like natural stone, or
wood or any other look, by doing certain finishing activities after lying of concrete.
The aesthetic result are achieved by affixing moulds or stencils on fresh concrete
surface phase curing.

Page | 37
Benefits
 alternations & additions on the structural members with minimum possible dead loads
Imprintcrete offers wide opportunities for aesthetic and sustainability
 Wide choice of shapes, textures and colors
 Durable and impact resistant
 Easy maintenance
 Weatherproof
 Permits
Application
 Porch
 Footpath and walkways
 Poolside
 Private access such as garage patio
 Decorative landscape for parks and gardens
 Driveways
2.7.3. READY TO USE MORTAR
Definition
Ready to use mortar is an alternative to site mixed mortar for internal and external. It has the
highest shelf life of 12 hrs, ensuring enough safety of it’s usage before initial set, thus least
issues in quality. It provides a highly durable, cost-effective alternative as compared to
conservation method of using mortar/Plaster. It can be applied on external walls in many
variations of texture walls in many variations character to each project application.
Benefits
 No set up cost, no breakdown cost, no wastage
 Daily delivery service for same day usage
 Reduced labor, as mixing process is remove

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 Better quality as mixes are produced in controlled conditions in high efficiency mixing
batching plants reduced wastage as rebound from wall is least, and entire wall plaster can
be done in single cost
 Greater economic advantage over site mixed plaster
 Streamlines and improves building process
 Greater productivity as more plaster work is produced in less time
Application
 Bricks wall & for plastering purpose in all type of construction
2.7.4. FIBERCRETE
Definition
Fibercrete is a concrete containing high performing polypropylene fibers material which
increases its structural integrity and toughness when compared to normal concrete .
Benefits
 Improve freeze thaw resistance
 Improve resistance to explosive spelling in case of a severe fire
 Improve impact resistance
 Increase resistance to plastic shrinkage during curing
Application
 Main application would be in roads, industrial floorings, roof slab and high strength
concretes and wherever shrinkage might be an issue
 Residential : including driveway, sidewalks with shotcrete, basement, foundation,
drainage, etc
 Commercial: exterior and interior floors, slabs, and parking area roadway and highway
/bridge & precast concrete
 Ports and airports
 Waterway: dams lock structure, channel linings, etc
 Mining and tunneling

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2.7.5. HIDENSICRETE
Definition
High density or heavy weight concrete is a concrete with a density greater than 2600
kg/m3 where normal concrete density will be less than 2500 kg/m3
Benefits
 High density concrete has specially selected heavy weight aggregates which traps
radiation from radioactive materials & protects the surrounding environment
 Aggregate with specific gravity more than 3 is used in high density concrete
Application
 They are mainly used in the construction of radiation shields (medical or nuclear)
 Off shore heavyweight concrete is used for ballasting for pipelines and smaller
structure
 The high density concrete is used in construction of radiation shields either in nuclear
power plants or in radiation therapy units. They are effective and economic
construction material for permanent shielding purpose.
2.7.6. SUPERCRETE
Definition
Supercrete is high strength concrete that offers a significantly high workability, high
strength and high durability than traditional concrete. Supercrete HS is an ultra high
strength concrete generally with specified compressive strength of 60 mpa & above.
Benefits
 Efficient concrete use
 Efficient structure
 Easy placement
 Low shrinkage
 Controlled temperature
 Cost advantage & saving

Page | 40
Application
 For high rise building structure elements : Columns, walls, lift shafts, beams, minimal
structure member size
 Infrastructure use such as long spam bridge, high bearing capacity structure design
especially for dynamic area.
2.7.7. JET-SETCRETE
Definition
Jet-setcrete is the concrete solution that is designed to gain high early strength within
prescribed number of days, usually 3 days suitable to achieve project completion within
short period of time.
Benefits
 High early strength
 Easy flow
 Short execution period
 Early de-shuttering of slabs & columns
Application
 Urgent repairs of concrete pavements, airport runway, precast & pre-strength after 8
hours
 High rise buildings & all other concrete application that require high early strength for
faster completion of project
 Mist curing during concrete hardening (in wet state) required
2.7.8. LIGHT WEIGHT CONCRET
Definition
Feathercrete is light weight concrete which is 50-75% lighter than normal concrete, it has
thermal insulation. It has improved thermal properties, reduced structural loading and fire
resistant.

Page | 41
Benefits
 Easily pump able
 Reduces alternatives on the structure members with minimum possible dead loads.
 Alternative & additions & on the structure member with minimum possible dead loads
Application
 Screed over roof slab as it has low thermal conductivity coefficient
 Light weight partition wall, tilt-up walls, bridge decks, piers and beams, slab parking
structure
 Slab, topping slabs, composite slabs on metal decks, fillers slabs in toilet areas with lower
dead weight on foundation.
 Floor screed of 50mm in each floor below marble/tiles flooring to reduce sound from top
floor to lower floor.
2.7.9. COOLCRETE
Definition
Coolcrete is a temperature controlled concrete with placement temperature much below
ambient temperature and can as low 25 c and or as per the customer requirement.
Benefits
 Reduce bleeding & drying shrinkage
 High durability
Application
 Coolcrete is designed for mass concrete that is technically specified as concrete structure
with larger dimension, such as dams, large column, mat foundation & diaphragm wall.
 It is also good for durable

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2.7.10. THERMOCRETE
Definition
Thermocret is concrete that is designed to mainly provide thermal insulation in the
premises. A layer of Thermocrete is usually applied over the top layer of the roof slab of
30 to 40mm, so that the heat transmission is kept minimum inside the building. Hence in
summer such an arrangement makes the building cool and in winter it makes the building
warms. Energy consumption is reduced to great extent due to this mechanism.
Benefits
 Reduce the power consumption mainly thus saving non-renewable resource
 Dead load in not much affected since the density of Thermocrete is lesser than the normal
concrete
 Durable
 It is an one time work
 Benefits are long time
 Eco friendly
Application
 Residential as well as industrial purpose to provide thermal comfort
 Can also be used as partition walls wherever dead load is feal unnecessary.
 Due to light weight property, it can also be used in high rise buildings at the top floor
where high dead load can be avoided.
2.7.11. BUCKETCRETE
Definition
Bucket concrete is the normal concrete delivered in 15/10/20 litres bucket at the site or
picked up at any of our plants. It can be transported on any vehicle.

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Benefits
 4 to 6 hours of retention after production with slump of 120 +/- 25mm without any
agitation
 Bleeding & segregation is also avoided
 Production in grades as per the requirement
 Can be transported in any vehicle
 Can avoid wastage by getting the exact quantity needed
Application
 Starters, small repairs, etc.
 Column, small slabs site with difficult access and repairs etc.
2.7.12. ECOCRETE
Definition
Ecocrete is a concrete designed with carefully selected cementations materials which give
highest possible durability for that grade oh concrete. It also has the lowest temperature
rise associated with the grade of concrete. It has autogenous healing properties, through
which whatever cracks that appear in due course of time get repaired automatically.
Benefits
 Increase resistance to sulphate, reduces chlorideion penetration, and improve resistance
to aggressive environments.
 Reduces the heat of hydration
 Provides excellent durability
 Improved workability, palpability during concrete pours
 Reduces shrinkage
 Reduces bleeding
 Promotes better off-shutter finish & aesthetics
 Reduces segregation

Page | 44
Application
 Marine & coastal structure
 Dairy, fishing & meat industry structure
 Industrial building & floors
 Corniche construction
 Water and sewage treatment works
 Embankment & backfills
 Hydraulic fills
 Sub grade stabilization
 Pavement base
 Landfill cover & grouting
 Soil amendments
2.7.13. PERMECRETE
Definition
Permecret is high performance no fines concrete that have voids within its body to
permit water drainage to lower surface, thus improving ground water table. It also has
found its usage in replacing normal brick masonry walls, as it’s unit weight is much less
as compare to brick masonry walls as it’s unit weight is much less as compared to brick
masonry, thereby reducing dead load and helping in reducing reinforcement in beams.
Benefits
 Allow drainage of water
 Contributes to the environment and health
 Enables more efficient land developments
 Carries technical benefits permits alternations & addition on the structure members with
minimum possible dead loads

Page | 45
Application
 Internal partition walls in domestic buildings
 In filling panels in framed structure
 Open air car parks (overlaying a permeable sub grade)
 Drainage, retaining wall drains exposed car parks to allow water flow or seep to ground
2.7.14. COLUMN 4 & COLUMN 6
Definition
COLUMN 4 is a concrete mix that is specially designed for column and has retention of
4 hours, till which the concrete will not have any problem with segregation or bleeding.
COLUMN 6 is a concrete mix that is specially designed for column and has retention of
6 hours, till which the concrete will not have any problem with segregation or bleeding.
Benefits
 Concrete can be used till 4 or 6 hours without segregation
 Transit mixers shall not wait at the site till concreting gets finished, concrete can be
unloaded at site and hence TM waiting time is cut.
 No problem with setting there will be not honey combing.
 No problem due to congested reinforcement since these column mixed has self
compacting characteristics
 Available in all grades
Application
 Column of whatever type and whichever type of reinforcement
 Can be used where it takes time for concreting to column
 It can be used for column where load is expected to be borne in early stage because
column mixed have early strength property.

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2.7.15 COLOURCRETE
Definition
Colourcrete is the concrete designed to deliver aesthetic value from the concrete color
spectrum that are characterized by the selection of the raw material and/or modified by
the addition of pigment, usually to fulfill architectural design intentions.
In the coloring process using pigments, the billions of ultrafine particles of the colored
pigments power are dispersed homogeneously. Colourcrete is produced in very controlled
conditions, to deliver least possible shade variation in shade, and should be used, where
shade variation is required for architectural purpose.
Benefits
 Colourcret is a decorative concrete and does not need other finishing as it can give
finished like natural materials. Not only it saved time on the project, it also increases
durability as it is permanently colored thus no reprinting is required over the year.
 It is application to concrete in any type & grades
Application
 Architecture creation of different colourcrete forms for both pre-cast & cast in situ
concrete
 Lasting road guidance & directional markings
 Beautiful facade for buildings & colorful floorings.
 Enhanced architectural features,
 Pavements (driveways, pedestrian or bicycle paths, internal floors etc) infrastructure &
private housing
 Exposed concrete surface in infrastructure works.
2.7.16 AADHAR (COLUMN MIX)
Definition
AADHAR is designed from high performance additives which minimizes trapped
bubbles or voids inside the concrete and therefore ensure that your column achieves the
required strength within the shortest possible time.

Page | 47
Benefits
 Guaranteed 28 days strength. Longer life higher density, minimum voids.
 Reduces cost
 Avoids slump drop and therefore eliminates need to re tampering at site.
 Faster construction saved on labor cost.
 Allows easy flow of concrete, better pump ability and placement of concrete.
Features in property
 Reduced honeycombing
 Higher retention self compacted
Features in product
 Higher cementetionus concrete
 PCE based admixtures guarantees higher flow ability with no effect early age strength.
2.7.17 SURAKSHA (SLAB/ROOF MIXES)
Definition
SURAKSHA is designed with special additives and compounds that make it
comparatively impervious to water and thereby decreases.
Benefits
 Longer durability for reinforcement
 Reduces maintenance cost over the longer run
 Good flexural strength and resistance to cracks caused due to tensile stress
 Increases durability
 Reduces maintenance
 Segregation is avoided and better finish ability and compaction is achieved
 Improves durability of concrete

Page | 48
Features in property
 Water resistant
 Crack resistant/fiber
 Reinforced cohesive mix
Feature in product
 Contains water proofing chemicals
 Small diameter fibers
 Contains relatively higher amount of fines
2.7.18 NEEV (FOUNDATION MIXED)
Definition
NEEV is a designed from carefully chosen aggregates and special grades of cement. This
makes it very cohesive and uniform mix. It is easily pumpable and can be poured with ease
into difficult to reach spots. It helps in maintaining uniform levels and is very easy to
compact
Benefits
 No risk of thermal failure, minimized thermal cracks due to low heat of hydration
 Longer durability of structure
 Minimized water ingress and permeability
 Prevents water ingress problem. Enhances durability of structure
 Longer durability for reinforcement and the concrete
Feature in property
 Heat generation controlled
 Dense mix
 Anti corrosive and resistant to chemical attacks

Page | 49
Feature in product
 Heat generating materials have been replaced with carefully selected materials
contributing similar properties, but with much less heat generation.
 Contains blend of active pozzolanic material and OPC which has the most efficient
particle packing, thus leaving least room for external chemical attack.
2.7.19 SPEEDCRETE (UTWT-24)
Definition
UTWT 24 a “ultra thin white topping 24” is a highly performance overlay laid in depth
ranging from 100mm – 150mm for road section and trafficked in 24 hours. It is a single
integrated novel solution which comprises amorphous materials along with cement,
modified polymers, mineral & chemical admixtures that helps in quickly achieving
desired properties of concrete in production under strict control and formulation;
delivered in a controlled manner and craftsmanship on placing, finishing curing etc by
specialists and experienced personnel. It is designed as a complete solution from study of
raw materials to finish overlay at application site to speedup the overlay of pavement
with highly accelerated “time”.
Benefits
 Road can be trafficked within 24 hours
 Helps in reduced business losses
 Helps in higher productivity
 Reduce maintenance
 Low permeability
 Self compacting
 Limited curing
Application
 Urban road/highways
 Road rehabilitations & repairs
 Air pavement repairs

Page | 50
 Bridge deck
 Loading dock/ports
 Parking decks
 Industrial floor
2.7.20 SPEEDCRETE (UTWT-8)
Definition
UTWT-8, a “ultra thin white topping -8”is a high performing overlay laid in depth
ranging from greater than 150mm for road section repaired and trafficked in 8 hours. It is
a single integrated high performing novel solution which comprises amorphous materials
and contains cement, modified polymers, mineral & chemical admixtures that helps in
quickly achieving desire properties of concrete in production under strict control and
formulation; delivered in a controlled manner and craftsmanship on placing, finishing,
curing etc by specialists and experienced personnel. It is designed as complete solutions
from study of raw materials to finish overlay at application site to speedup the overlay of
pavement with highly accelerated “time”
Benefits
 Road can be trafficked in 8 hours
 Helps in reducing business losses
 Helps in higher productivity
 Reduce maintenance
 Self compacting
 Limited curing

Page | 51
Application
 Urban road/ highway
 Road rehabilititations & repairs
 Bridge dock/ ports
 Parking decks
 Industrial floor
2.7.21 SUPERCOAT(CONCRETE FLOOR REPAIR SOLUTION)
Definition
ACC supercoat is a cemetitious based concrete floor repair solution that is designed to
gain high flexural strength and toughness to the concrete surface within 24 hour of
application. Thus reduces the trafficking time & an effective cost saving solution.
Benefits
 High early flexural strength
 Durability
 High bounding properties
 Labour saving and higher productivity
Application
 Urban road / Highway
 Road rehabilitation & repairs
 Bridge deck
 Industrial flooring solution & repairs
 Horizontal repairs of structure surfaces.

Page | 52
MAJOR COMPETITORS
Ready mix concrete (RMC) is sometime preferred to on site concrete mixing because of the
mixture and reduced worksite confusion. The Indian RMC business is growing by 25% every
year. In India only 7-12 % cement consumption by cement industry goes through RMC, as
against 60% in developed market. At present, India has 250 commercial and approx 1800
dedicated RMC plants across the country.
JK Laxmi cement plants to add five more RMC units to its existing 10 units as part of its
expansion plants at a total cost of US $210.53 million.
Lafarge, the world’s second largest cement maker, has bagged Larsen and turbot’s RMC
business for US $ 311.39 million. Lafarge will be acquiring 66 concrete plants located across
India , in key markets such as Delhi, Kolkata, Mumbai and Bangalore, with a total market share
of approximately 25 %.

Page | 53
Ready-mix concrete (RMC) is sometime preferred to on-site concrete mixing because of the
precision of the mixture and reduced worksite confusion. The Indian RMC business is growing
by 25 per cent every year. In India only 7–12 per cent cement consumption by cement industry
goes through RMC, as against 60 per cent in developed markets. At present, India has 250
commercial and approx 1800 dedicated RMC plants across the country.

Page | 54
CHAPTER 3
DATA ANALYSIS

Page | 55
DATA ANALYSIS
1. Are you aware about ACC LTD?
(a) Yes (b) No
Interpretation
Interpretation:
As per the graph show 80% customer aware about ACC ready mix concrete and 20% customer
not aware about ACC ready mix concrete. It means most of them are aware about this Company.
2. How you came to know about ACC LTD?
(a) TV AD (d) Newspaper
(b) Hoarding (e) Friend
(c) Internet (f) Other
80%
20%
yes no
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Awareness

Page | 56
Interpretation:
As per the graph show Newspaper is the very good sources for advertising because in the graph
25% customer know to newspaper, 20% customer know to hoarding & friend, 15% customer
know to TV AD and only 7.5% respondent know to Internet. It means there is need for
advertising on the Internet and T.V.
3. Have you ever used any product of ACC Ltd?
(a) Yes (b) No
15.%
20%
7.5%
25%
20.%
12.5%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
TV AD hoarding internet newspaper friend other
Sources
80%
20%
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Users of ACC

Page | 57
Interpretation:
As per the graph show 80% respondents use ACC concrete & 20% respondents no use ACC
concrete.
Its mean ACC Ltd is big name and most of the customers use ACC Ltd.
4. Which product you use of ACC ltd?
(a) Cement (c) Ready Mix Concrete
Interpretation:As per the graph show 85% respondents use ACC ready mix concrete & 15%
respondents use ACC cement. Because in Ready Mix Concrete, cement is already included so no
need to purchase just only Cement.
5. How do you rate ACC ltd for its products & services in terms of
Particulars Excellent Ok Poor
 Brand name
 Product Quality
 Service Quality
 Cost
 Other value added services
15%
85%
cement RMC
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Product uses of ACC ltd

Page | 58
Interpretation:
As per the graph show 90% respondents say brand name of ACC ltd is excellent & 10%
respondents view point are it is ok in brand name. It means ACC brand name is so good and
none of the respondent said it is poor.
Excellent
Ok Poor
Excellent Ok Poor
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Brand Name
40%
52.50%
7.50%
Excellent Ok Poor
0%
10%
20%
30%
40%
50%
60%
Productquality

Page | 59
Interpretation:
As per the graph show, 40% respondents say product quality of ACC ltd are excellent, 52.5%
respondents say it’s OK but 7.5% respondents say product quality of ACC ltd is poor.
We are know ACC brand is good but only 40% respondent say it is excellent in product quality
and 52.5% it is ok in product quality. It means majority of them find it satisfied, and very few of
them find it of poor quality.
Interpretation:
As per the graph show, 10% respondents say service quality of ACC ltd is excellent and 55%
respondents say service quality is ok and 35% respondents say service quality of ACC ltd is
poor.
10%
55%
35%
Excellent Ok Poor
0%
10%
20%
30%
40%
50%
60%
Service Quality

Page | 60
Interpretation:
As per the graph show, Cost of ready mix concrete of ACC is high, 35% respondents say cost are
very high compare to competitor 50% respondents say cost of ready mix concrete is ok.
It means cost of the concrete of ACC is very high compared to competitors.
15%
50%
35%
Excellent Ok Poor
0%
10%
20%
30%
40%
50%
60%
Cost
17.50%
32.50%
50%
Excellent Ok Poor
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Value Added Services

Page | 61
Interpretation:
As per the graph show, 50% respondents say value added service is poor, 32.5% respondents say
value added service is ok, and 17.5% respondents say value added service is excellent.
6. Do you know About ACC Ready Mix Concrete?
(a) Yes (b) No
Interpretation:
As per the graph show, 90% respondents know about ACC ready mix concrete and 10%
respondents unknown about ACC ready mix concrete.
7. Have you ever used ACC Ready mix concrete?
(a) yes (b) No
90%
10%
yes no
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Know about ACC RMC

Page | 62
Interpretation:
As per the graph show, 87.5% respondents use ACC ready mix concrete and 12.5% respondents
no use ACC ready mix concrete. Its mean maximum respondent use ACC ready mix concrete
8. Are you aware about VALUE ADDED PRODUCT (VAP) of ACC?
(a) Yes (b) No
87.50%
12.50%
yes no
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Uses of ACC RMC
52.50%
47.50%
yes no
45.00%
46.00%
47.00%
48.00%
49.00%
50.00%
51.00%
52.00%
53.00%
Aware about VAP

Page | 63
Interpretation:
As per the graph show, 52.5% respondents aware about Value added product but 47.5%
respondents not aware about Value added product of ACC concrete. That ratio is very poor
because only 52.5% respondent aware about Value Added Product.
9. Which VAP product you are use?
(a) Flowcrete (d) Fibercrete
(b) Thermocrete (e) Bucketcrete
(c) Supercrete (f) Ready to use mortar
Interpretation:
As per the graph show, all respondents use of value added product, but maximum use of value
added product are flowcrete 22.5% respondents use thermocrte 15% respondents use fibercrete
10% respondents use bucketcrete and supercrete.
10. Any specific reason for not using ACC READY MIX CONCRETE?
(a) Service Quality (b) High cost
(c) Concrete quality (d) Any other
10%
22.50% 45%
buckercret thermocrete flowcrete fibercrete supercrete ready to use
mortar
0%
5%
10%
15%
20%
25%
30%
35%
40%
Product of VAP
15
% 10
%
7.5
%

Page | 64
Interpretation:
As per the graph show, respondents not use ACC ready mix concrete because service quality is
not good and cost is also high, 22.5% respondents not use ACC RMC because concrete quality is
not good, 12.5% respondents say some other reason for not using ACC RMC like relationship
between customer to company.
11. Specify why you selected company other than ACC?
(a) brand name (c) Service
(b) Low cost (d) All of above
32.50%
32.50%
22.50%
12.50%
service quality high cost concrete quality any other
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Reason for not uses of ACC RMC

Page | 65
Interpretation:
As per the graph show, 27.5% customer use ACC RMC because service quality is good, 25%
customer use ACC RMC because cost of concrete is ok and 22.5% respondents use ACC RMC
because brand name and goodwill is very good so they are purchase ACC ready mix concrete.
12. Which company’s product you purchase?
(a) ACC (c) Ultratech
(b) Lafarge (d) Local
22.50%
25% 27.50%
25%
brand name low cost service all of above
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Reason for using ACC RMC

Page | 66
Interpretation:
As per the graph show, 35% respondents say in future we are purchase ACC concrete, 30%
respondents purchase Ultratech & Lafarge, but 5% respondents purchase Local. Maximum
respondent not use ACC product in future, because that product and service quality is not good.
13. Are you in favor of using a sample test to check the quality of the product?
(a) Yes (b) No.
30% 30%
5%
ACC ultratech lafarge local
0%
5%
10%
15%
20%
25%
30%
35%
40%
Purchase of product
35%
70%
30%
yes no
0%
10%
20%
30%
40%
50%
60%
70%
80%
Favor of sample test

Page | 67
Interpretation:
As per the graph show, Maximum respondents in favors of sample test. 70% respondents say
sample test is important for Concrete but 30% respondents not favor in sample test.

Page | 68
CHAPTER 4
FINDINGS
4.1 FINDINGS
4.2 POSITIVE POINTS OF ACC
CONCRETE
4.3 NEGATIVE POINTS OF ACC
CONCRETE

Page | 69
4.1 FINDINGS
ACC Ltd Brand name is very good and number of loyal customer is maximum. ACC is top level
ready mix concrete company. They are producing Value Added Product. In India ACC made
first high strength concrete M100. ACC value added product most use in Sahibabad reason.
In case of service ACC is not good because they have only 12 TM in whole Delhi & NCR.
ACC product quality is not good because they are not follow standards of mixture and cost of
concrete is high compare to competitors. The marketing executives are not able to maintain
relationship for long time, because of bad service and product quality.
4.2 Positive points of ACC Concrete
 Brand Image
 Number of loyal customer
 Management co-operate to employees
 Overall performance of ACC excellent
 Top level company of ready mix concrete in India
 Its covered all metro cites of India
 Payment of salary on time
4.3 Negative points of ACC Concrete
 Service quality
 Product quality
 Distribution process
 High cost
 They have only 12 TM in Delhi NCR

Page | 70
CHAPTER 5
SUGGESTIONS
&
CONCLUSIONS
5.1 SUGGESTIONS
5.2 CONCLUSIONS
5.3 MY LEARNINGS

Page | 71
5.1 SUGGESTIONS
After analyzing the above study we concluded that is very popular company in Indian market
and famous among all contractor, builders, developers. But in case of service quality, strength of
concrete and supply is poor.
During internship period what I have found that these steps should be taken to improve sale of
ACC ready mix concrete Ltd.
 The Price of concrete is high compared to other ready mix concrete company. So
company should adopt cost leadership strategy to reduce the compaction and
increase sales.
 The concrete quality & strength of concrete is not good. Because they do not follow
specified standards of mixture. So company should make unique quality stander.
 The Company should sell on credit because most of the competitors are providing
credit facility, so those companies are more successful.
 The Company do not have enough TM & pumps, so in spite of many orders they
cannot provide good services, and on time delivery.
 The marketing executives are not able to maintain relationship for long time,
because of bad service.
 The Company has number of value added product in the list, all the products are
not available.

Page | 72
In the end of our words, we would like to share a perfect opinion which is delivered by Mr S.P.
Singhala contractor of Hindan Bridge “For any business it is important to satisfy the need and
wants of their respective customer, provide them best service and maintain good customer’s
relation and behavior”. He also opined that business does not need a huge amount of money
investment if you have small amount of money you can also do business but you should
motivation and dedication for your business.
5.2 Conclusion
 ACC concrete introduced highly innovative Value Added products but the company
should provide extensive technical support to their customers so that the clients could
understand the real benefits of the allied products. On the basis of strategic analysis
following recommendations will help in achieving its future goals effectively &
efficiently:-
 ACC has huge demand in the market which is very good for company’s aspect, but it is
not possible for ACC to fulfill that demand, which leads to brand switching. This is not
good for company.
 In spite of its high price (as compared to other brand and local brand) builders in
Sahibabad region is ready to pay that price but they were not able to get there supply in
time due to out of stock of ACC
 ACC has great demand for building individual house buildings,
 People never compromise with quality. But as far as big buyers are concern it seems
opposite builders opt less expensive concrete or local brand came to know that most of

Page | 73
the builders are ready to use any good brand; they don’t have inclination towards any
particular brand.
5.3 MY LEARNINGS
The entire duration of Summer Internship was a learning experience which developed
professional attitude and broaden my outlook towards future job prospects..
1. Gained confidence in approaching Top Level Managers and had the opportunity to
interact and learn from their experiences.
2. I came to know about working culture and working environment of an organization.
3. I came to know about various internal and external organization communication
systems.
4. Got to know about different documentation work followed in the organization.
5. I also came to know about the real facts of how business functions towards the
fulfillment of the organizational goals and objectives.

Page | 74
Bibliography
 www.acclimited.com
 www.accconcrete.com
 www.wkipedia.org
 www.rmcmaindia.org
 www.concreteproducts.com
 Enquiry.rmc@acclimited
 Customercare.rmc@acclimited
 Pamphlet provide by company

Page | 75
Annexure (Questionnaire)
Name of project –
Name of contractor –
Plant location –
1. Are you aware about ACC LTD?
(a)Yes (b) No
2. How you came to know about ACC LTD?
(a)TV AD (d) Newspaper
(b)Hoarding (e) Friend
(c) Internet (f) Other
3. Have you ever used any product of ACC Ltd?
(a) Yes (b) No
4. Which product you use of ACC ltd?
(a) Cement (b) Ready Mix Concrete
5. How do you rate ACC ltd for its products & services in terms of
Particulars Excellent Ok Poor
 Brand name
 Product Quality
 Service Quality
 Cost
 Other value added services
6. Do you know About ACC Ready Mix Concrete?
(a) Yes (b) No

Page | 76
7. Have you ever used ACC Ready mix concrete?
(a) yes (b) No
8. Are you aware about VALUE ADDED PRODUCT (VAP) of ACC?
(a) Yes (b) No
9. Which VAP product you are use?
(d) Flowcrete (d) Fibercrete
(e) Thermocrete (e) Bucketcrete
(f) Supercrete (f) Ready to use mortar
10. Any specific reason for not using ACC READY MIX CONCRETE?
(a) Service Quality (b) High cost
(c) Concrete quality (d) Any other
11. Specify why you selected company other than ACC?
(a) brand name (c) Service
(b) Low cost (d) All of above
12. Which company’s product you purchase?
(c) ACC (c) Ultratech
(d) Lafarge (d) Local
13. Are you in favor of using a sample test to check the quality of the product?
(b) Yes (b) No.
14. Are common issues you face with ACC?
................................................................................................................................................
..............................................................................................................................
15. What changes you feel the company should make better for future?
.................................................................................................................................
Date Thank You

ACC's Value Added Products Market Survey in Sahibabad

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