3. The problem
Transition of the car damage capturing process from paper to mobile
devices due to market specific nature. For now the powerful potential of
mobile devices is not used to the full extent even by the biggest market
players.
The assessors keep processing images manually (even if they were taken
with a digital camera), making the whole process long and inefficient.
4. Application with Augmented Reality for precise area
measurement. Cross platform solution for car damage
area estimation. No any vehicle-specific settings are
required. Ready for integration with Estimation, CRM
and DMS systems. Fast and precise measurement
results. Inspection time optimisation up to 50%.
Solution for quick and precise automatic hail damage
damage detection. Software is able to detect up to 90%
hail dents automatically using just a body part picture in
any of popular graphic format. The rest of dents can still
be marked by hands using the tools provided in the
software. This tool can be extended with functionality to
handle scale markers or using one hail dent with known
size as a template to calculate size of other dents.
Solutions
5. Milestones
iCarSurveyor
Alpha version of iOS application was presented at the
beginning 2014.
Beta version with Web service version successfully
presented at AUTOMECHANIKA 2014 in Frankfurt
together with DAT Group as part of their CalculatePro
future solutions. We have plenty of highly positive
comments.
Currently we are working on the ways to integrate
other solutions we have developed. And HailMaster is
only one them.
HailMaster
For the first time the idea and conception were
presented at the beginning of 2015.
Beta version was success fully presented together
with DAT group at IAA 2015. We have plenty of highly
positive comments.
At present we are continuing research to improve
recognition quality and algorithms optimisation, also
working on integration with our other solutions like
iCarSurveyor. We are working on case manager,
integration and export functionality. In roadmap we
have integration with main market players like a DAT
Group, AUDATEX, etc.
Current development status and next steps in roadmap
6. Approach
Soft Edge offers full software product development lifecycle along with industry-
leading best practices in project and service management. We only participate in
projects we are passionate about and can guarantee high quality outcomes. Soft
Edge also provides IT Consulting services to keep your business up!
Starting from deep analysis of business needs, consumes aspects we are developing
excellent UI/UX prototypes with most efficient and secure architecture for data
management and access.
Our approach to executing a project is highly iterative. We recommend a short
development and deployment cycle. Our principle is to “build often and ship often.”
This policy allows us to deliver a working version of the product quickly to the market
to immediately sense the ROI, and then iterate to add more feature sets. This
approach also helps us to get feedback from the users on usability of the site and
make changes and improvements at an early stage if necessary.
7. Experience
Soft Edge is driven by highly talented software engineers, designers and project
managers. We strive to offer more than just technology services. We are out-of-the-
box thinkers who truly enjoy perfecting their craft. Team members are proud owners
of multiple patents in the field of Software development and IT technologies.
Our experience allows us to run the projects from scratch in widely different areas:
from Linux Kernel driver to pixelperfect interfaces for retina displays.
It’s all about the people who make Soft Edge so special. Each member of our
company has his own admirable records and years of comprehensive experience.
Imagine what we can do together!
8. How it works
iCarSurveyor
OpenCV for marker detection and affine transform,
OpenGL for drawing the UI of selection scene
HailMaster
OpenCV for pretty much everything related to image analyse,
GABOR filtering,
OpenGL for drawing the resulting scheme and interactivity
Images processing on GPU side
}Made up of MATH
with a bit of MAGIC
Patents acquisition in progress
11. Business and Revenue models
Main clients categories:
Assessors, Insurance Companies, Big dent repair businesses
Business model: B2B
Revenue model: Royalty
Distribution channels: by integration of modules and/or services into
companies business processes. In future as standalone application
with pay per case billing model.
12. Augmented reality solutions are one of the most modern and
challenging technologies that are evolving on different areas.
In the previous years such grow was impossible due to
insufficient performance of mobile devices.
Currently we have an outstanding opportunity to take
advantage of modern devices performance to bring
augmented reality solutions to the Automotive market.
Claim solutions companies and their clients are looking for
ways to optimise and improve quality of their business
processes by using mobile solutions.
Why now?
