Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.

2. Affiliate Marketing - Key strategies for 2016
Luke Atherton

4. LANDSCAPE

5. IN STORE CASHBACK

6. WHY?
3,500 locations already using cashback on the
highstreet.
Geo-target customers with notifications on
their devices.
Show customers promotions and offers on the
highstreet.
Seamless with no integration.

7. RESULTS
Industry Statistics
Through seamless card integration in-store cashback has risen 32%
from 2014 to 2015.
Average value of an in-store purchase with and without cashback
increased by an average of 14%.
Geo-targeted offers help to incentivise different markets based on
their shopping habits.

8. OVERLAYS

9. WHY?
If customers cannot immediately find what they are
looking for they bounce from your site or back to a
search engine; impacting the ROI from your search
budget and losing you potentially valuable life-time
customers.

10. RESULTS
Client A - Men’s & Women’s Fashion Retailer
Saw a 174% increase in revenue via their affiliate program after the introduction of
exit-intent overlays.
Homepage bounce rate decreased by 7%, site average decreased by 14%.
Customers leaving the website during the checkout process (exits) decreased by
19% and first session purchases increased by 38%.

11. RE-MARKETING

12. WHY?
According to research from Forrester, 96% of
people who visit your site don't convert to a
lead or sale. And 70% of people who put items
in a shopping cart leave without placing an
order.

13. RESULTS
Client A - Jewellery Retailer
Repeat visitor rate of 36%, increased to 45% via introduction of remarketing.
Increase in conversion rate of 18% and average time on site increased from 01m 54s
to 4m 13s.

14. DEEPER UNDERSTANDING OF CPA

15. WHY?
Leverage new and returning customers to increase ROI via affiliates.
Set your CPA to react to other marketing strategies. Pay more or less
depending on traffic sources.
Use your margins to influence your commission structure.

16. RESULTS
Client A - D.I.Y Brand
Granular CPA broken down by brand and category helps to keep margins intact and
increases profit of affiliate program.
Increased CPA for new customers and reduced CPA for returning customers helps to drive
ROI and reach client goals.
Reduced CPA for customers using PPC activity results in overall reduction in CPA for
marketing acquisitions.

17. CUSTOMER ASSIST

18. WHY?
Customers bounce when they cannot find
what they are looking for.
Assist will show the customer better search
results in a dynamic layer based on what
we know they are looking for.

19. RESULTS
Client A - Footwear Retailer
Targeting PPC traffic to help convert customers with specific keyword search increases ROI
via that channel and reduces overall bounce rate of PPC landing pages.
Overall increase in first session purchases on category and brand listing pages of 24%.
Exit rate of category and brand listing pages reduced by 37%.

20. PROSPECTING

21. WHY?
Prospect for new customers by
delivering custom display ads against
contextually relevant content, on
websites whose audiences match your
target customers’ behavioral and
demographic profiles.

22. RESULTS
Client A - Homeware
New versus returning customer split increased from 34% to 48%. With an increase in
customers from target demographics.
Overall display reach increased by 800%.