In this webinar, Professor Jeanne Liedtka shared updates on her previous research on the impact of design thinking in practice - and introduced a new tool which allows you to self-asses the impact of design thinking within your own organization and see how your results compare to those of other companies.

1. HOSTED BY . . . . . . . PANELISTS . . . . . . .
EVALUATING THE IMPACT
OF DESIGN THINKING IN ACTION II
MURAL WEBINAR
JEANNE LIEDTKA
UVA DARDEN SCHOOL
OF BUSINESS
KRISTINA JASKYTE BAHR
UGA SCHOOL OF
SOCIAL WORK
MARIANO SUAREZ-BATTAN
MURAL

2. Why Design Thinking?
UPDATING RESEARCH ON DT OUTCOMES
VALIDATING A NEW MEASUREMENT TOOL
Jeanne Liedtka
UVA Darden Business School
April, 2019

3. RESEARCH
SITES

4. RESEARCH
NEW REPORTS

5. OUR INNOVATION WISH LIST
1. Better choices
2. Decreased risk and investment
3. Increased implementation of ideas
4. Enhanced organizational adaptability

6. CHANGES IN “HARD”
MEASURABLE OUTCOMES
MEASURABLE CHANGES
IN PERCEPTION
CHANGES IN
THE CONVERSATION
CHANGES IN
HOW PEOPLE
THINK
BUT, IT’S COMPLICATED…

7. OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

8. 1. Allows us to tie DT to behaviors not just financial flows
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

9. 1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather than
the ones we’ve got
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

10. 1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather than
the ones we’ve got
3. Shows us what deep DT done well should look like in action
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

11. 1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather than
the ones we’ve got
3. Shows us what deep DT done well should look like in action
4. Gives us a vehicle for measuring direct before & after on
things we care about
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

12. 1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather than
the ones we’ve got
3. Shows us what deep DT done well should look like in action
4. Gives us a vehicle for measuring direct before & after on
things we care about
5. Connects us to decades of existing research in the social sciences
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?

13. 1. Search for deep understanding of user context and needs
2. Inclusion of diverse perspectives
3. Dialogue-based conversations
4. Multiple solutions winnowed through small experiments
5. Creation of infrastructure
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
ACROSS RESEARCH SITES

14. DESIGN THINKING OUTCOMES

15. DESIGN THINKING OUTCOMES

16. DESIGN THINKING OUTCOMES

17. DESIGN THINKING OUTCOMES

18. DESIGN THINKING OUTCOMES

19. AN INVITATION
Using our diagnostic, assess how DT is adding value today
in your organization - what benefits have you observed?
Link: http://mur.al/QrPpan8
Full URL: https://ugeorgia.ca1.qualtrics.com/jfe/form/SV_cHKC3P0FHoSE7WZ

20. ASSESSING DT EFFECTIVENESS

21. ASSESSING DT EFFECTIVENESS

22. Q&A

23. 1. Begin to systematically think thru the possible universe of outcomes
2. Identify where you are currently performing well to tell your story
3. Identify where you are missing opportunities for impact
4. Utilize pre-test/post-test measures to demonstrate impact
HOW CAN YOU USE THE NEW MEASUREMENT
INSTRUMENT?

24. WHAT’S NEXT?
1. Complete the instrument (make sure to include your email)
2. Give us feedback on the instrument
3. Share the link with others (link will remain live for 2 weeks)
4. Stay tuned for more….

25. ONLINE SPECIALIZATION IN DESIGN
THINKING AND INNOVATION
Earn your Specialization in Design Thinking and Innovation by completing three
project-based online courses:
• Design Thinking Workshop (8 weeks) - Combines Design Thinking Part I:
Insights to Inspiration and Design Thinking Part II: Ideas to Action
• Discovery Tools (5 weeks)
• Creating the Innovative Workplace (5 weeks)
Specialization Pricing
Pre-register for all three courses by 15 April 2019 to receive your specialization for
$1,600. See: www.darden.edu/dtspecialization
Get the Field Guide
The designing for Growth Field Book: Find on Amazon
R E C O M M E N D E D
C O U R S E S C H E D U L E :
3 JUN – 2 AUG
D E S I G N T H I N K I N G
W O R K S H O P
9 SEPT – 14 OCT
C R E AT I N G T H E
I N N O VAT I V E
W O R K P L A C E &
D I S C O V E RY TO O L S
P R I C E :
$ 4 9 5 P E R C O U R S E
- O R -
$ 1 , 6 0 0 F O R Y O U R
S P E C I A L I Z AT I O N