Entrepreneur Development Programme - Business Plan

1. Entrepreneur Development
Programme
Business Plan

2. Introduction
 Crafts have been an integral part of any society in
India. Every corner of this country has some form of
craft being practiced, nurtured and celebrated.
Looking closely each of them will lead us to find
unique design sensibilities hidden in each one of
them. The rich craft tradition has been evolved over
the centuries offering a legacy of Indian culture
promising everything beauty, dignity, form and style.
One of the rare art form which our group choose to
work on is gond painting from Bihar, Orissa ,
Jharkhand and part of Madhya pradesh.

3. Company profile
 Name of the firm: Adwitiya handicrafts
 Type: partnership
 Year: 2013
 Product: apparel and lifestyle products.
 Email id: www.adwitiyahandicrafts.com

4. The business profile
 Description of my business
 “ Adwitiya handicrafts”, in the coming year
2013, would cater to both apparel and lifestyle
products which would have rich tribal Gond
painting , it would help the rare art form gain
some mass acceptance through its visibility in
products of today's generation.

5. Work Experience Related to My
Intended Business
 Being designer we can give new dimension to
crafts traditions which would leads to
development of many innovative skills. preserving
our own cultural assets, traditions and values.
 Various techniques of handicrafts can be
combined together with contemporary silhouette
to give new dimension in design .
 We can easily asses the weakness and strength of
marketing of that craft and can help in making the
craft more commercially viable.

6. Mission
 To be a leading exporter and supplier of
finest quality products through competitive
price , quality, selection and transparent
dedication , honesty and integrity to buyer.
Vision
To be globally accepted in the future years and mark a
presence of Indian handicrafts worldwide.

7. Targeted Market and Customers
 Our target customers are youths
 from middle class and upper middle class.

8. Growth Trends In This Business
 Economically, the labor intensive Indian
handicraft industry has evolved as a major
contributor to India's export revenues, with an
industry growth rate of 20% pa. US and
Europe together account for over 65 per cent
of the Indian handicrafts exports.

9. Pricing Power
 Our price range is for
 Domestic : Rs 375- Rs 10,000
 Foreign :$10 -$300

10. Places
 Online shopping through
 Ebay.com
 Flipkart.com
 Myntra.com
 Jabong.com

11. History
 The oldest wall paintings (20,000 to 500,000 years old) in India
can be found in the caves of Bhimbetka depicting animals,
symbols, and scenes of daily life in natural pigments of white,
red and black. Gond paintings done on village mud walls use
colors derived from charcoal, colored soil, plant sap, leaves,
and cow dung and can last up to 20 years. The speciality of
Gond panting is the simplicity of the ideas and their
representation of the day-to-day life of rural people. Today,
paintings for sale are usually done on canvas and paper,
Craftmark has outlined the Gond painting process on canvas
and paper here.

12. Location of tribes
 Gond is the largest tribe in India with a population of
about 7.4 million and inhabits
 several states like Madhya Pradesh, Chhattisgarh,
Maharashtra, Andhra Pradesh, etc.
 These people are the original inhabitants of central
 India and have a glorious history of empires and
victories. They also have a very rich
 culture replete with tribal traditions

13. Motifs
 Painted motifs portray folk and puranic deities, birds, animals, fish, trees or simply
an event of a day to day life. Very colourful and descriptive this art has its own
charm. Common Themes of Tribal Paintings
 The tribal households are decorated with paintings as the people invest their spare
time
 in such creative activities and hobbies. They are also a part of religious festivities
and
 social events like marriages and so forth. Many a time the paintings symbolize
 supernatural entities and deities in the form of trees and animals. The common
themes
 for tribal paintings are: Mythological stories depicted in epics like the Ramayana or
 Mahabharata, nature in the form of forests, agricultural fields, domestic as well as
wild
 animals and some significant events in the life of the painter like marriage, a certain
 festival or death, etc.

15. Gond painting done on handmade paper using
poster colors.

17. TOOLS
 Wooden frame to which canvas or paper is
fixed, Drawing pins, Brushes;

18. CHANGES IN RECENT YEAR IN
GOND PAINT ING
 Changes in the Recent Years The major change that has
occurred is that earlier the paintings used to be made only on
the walls of houses and therefore they were not saleable. At
the most, an art collector could take their photograph to use as
an exhibit. Now due to the introduction of canvas and chart
paper as well as acrylic colors, these paintings can be sold and
transported to the buyer's address.
 The demand for these paintings is on the rise and this is
evident from the fact that every year a few more rural artisans
join those based in cities like Bhopal,creating the paintings on
canvas and chart paper.

19. LIMITED MARKETING OF
PRODUCT
 Marketing
 Tribal paintings on canvas and chart paper are
ordered and purchased by various emporiums
and handicraft export houses in Bhopal, Delhi
and Mumbai. The artists do not sell their
paintings directly to the end customers.

20. LIMITED VISIBILITY OF
PAINTING
 Though these paintings are in demand but still
it is seen only in the art emporiums,
exhibitions and are only used as decorative
pieces in homes and offices as tribal paintings
provide an ethnic, traditional and aesthetic
view of the remote tribal village life .

21. Products range
 T-shirt
 Ethnic kurtis
Home décor
Cushion cover
Bed spread
Lamp shades
Coasters
Table cover
Shoes
Jewelry
Laptops and mobiles covers
Diary
Notepad

22. Location
 Instead of opening shops we would like to sell
our products online as Companies in the 21st
century are increasingly using web to sell their
goods and services. Youth of today mostly
uses online shopping as E-commerce websites
have become common platform today.
www.Amazon.com and www.eBay.com are
two of the most common and most successful
e-commerce websites on www. are perfect
examples of successful e-commerce websites

23. Reasons for choosing E-commerce
 Most of youth uses e-commerce
 Trustworthy
 Easy to navigate
 Time can be saved as one can start
business which is opened in 24 hours.
 Most effective for small business

24.  Offer in-store returns.
 • Offer special incentives and discounts to online
customers.
 • Utilize both on and offline marketing strategies to boost
your online sales.
 • Ensure orders are accurate.
 • Ensure timely shipping of products.
 • Respond to customer queries in a timely manner.
 • Make purchasing as easy and stress-free as possible for
the customer.
 • • Show stock availability and estimated delivery times.

25. Distribution channel
Producer
Agent
Buying group
Mail order catalogue
Export Marketing Organization
Importer
E-shop
Consumer

26. SWOT analysis
 Abundant artisans
 Handmade hence few
competitors
 Variety of products which
are unique
 Rich and diversified
culture producing wide
products.
STRENGTH

27. Weakness
 Capacity to handle small quantity
 Inconsistent quality
 Lack of inadequate infrastructure
 and communication facilities

28. Opportunity
 Use of e-commerce in direct marketing
 Duty drawbacks for all the exporters
 Rising appreciation for handicrafts by
consumers in the developed countries.
 Better markets for handmade products

29. Risk in business
.
 Technological problems
 For the people to be able to sell products themselves they have to have a
website or use eBay or various online sites for it they must have access to
computer or internet..
 Language problems
 Everything on the website or in the eBay description will need to be written
in English. If there are any problems or special requests from the customer,
someone will need to be able to negotiate with them in English. All the
local people does have English language skill.
 Design problems
 It can be difficult to develop products that meet the needs and tastes people
all over the country as choice varies from one region to another. Colors and
designs that appeal to local people may be extremely different from the
colors and designs that someone from another place.

30. Product developed

32. Business plan 2
 If our business does not go well we will plan to
sell our products through physical shop as it
would cover more number of mass as
technical and language barrier could be
broken.
 A good visual merchandising would have more
impact on costumers.

33. Financial section
 Start up cost: Rs 2 to 2.5 lakhs approx ( which would include)
 Rent of office : 10,000
 Electricity bill : 5000
 No. of worker: 5
 No: of staff : 2
 Salary of the workers and staff : Rs 50000
 Maintenance: 2000
 Miscellaneous : 50,000
 Online selling :10,000
 Total cost: 1.5 lakhs
 Location of office : one single office in (Ranchi) Jharkhand, will take care of the entire
business. since the workers belong to the native place it is easier for them to work and
orders will be taken online and customized products will be delivered in a week or two.
At the initial stage four to five workers at the monthly wage of 5000 to 8000 rs will
accomplish this business plan being guided by the owner.
 Expected Expenditure :
 Taxes : exemption from tax as we will be promoting artisans and will provide them
training.
 Profit : 50% + The cost price of the particular product

34. List of annexure
 www.google.com
 Wikipedia
 Dsource.com

35.  Thank you