Marketing Essentials: Websites and Internet Marketing
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Find out the basics of Internet marketing and how to make your website a success. Presented by Erik Norwood, Creative Director and Derek Stangle, Digital Product Manager
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Marketing Essentials: Websites and Internet Marketing
- 1. Websites & Internet Marketing Derek Strangle, Manager Web Products Erik Norwood, Creative Director
- 2. Erik Norwood Derek Stangle Creative Director Product Marketing Manager Company Confidential Vistaprint © 2011
- 3. So, why do we need internet marketing? Company Confidential Vistaprint © 2011
- 4. Because Your Customers Are Looking For You! 97% of consumers search online for local goods and services Website Creating a consistent Professional looking website brand image that matches and mobile site help create a your storefront to your positive first impression website Storefront Mobile Site Bridge the gap between online and offline, and drive local customers directly to your storefront Establish an authentic, professional & consistent brand both Online and In-Store Company Confidential Vistaprint © 2011
- 5. Digital Marketing’s Shift Towards Local 20% of all Google searches are related to local Today’s Growing Trend Local • Local search, or geographically constrained searches, are becoming more popular Establish An Online Presence • Populate company profile and utilize local directories • Get help along the way from free Paid tools like Vistaprint’s Online Guide Start By Getting Listed In Major Online Directories • Linking back to your website helps increase SEO • Create a company profile on popular directories to link back Company Confidential Vistaprint © 2011
- 6. After Getting Online, How Will Customers Find Your Business?! All businesses are striving for that #1 search position Blogs Key Words Search Engine Optimized • Content: Generate relevant content (i.e. blogging) • Links: Link back to your site from other locations (YouTube, Yelp, Yahoo, etc) • Key Words: Incorporate key words associated with your product and company Social Media • Engage your customers with social media tools • Maintain an active presence across multiple social platforms Word of Mouth Social Media • Let your customers rant and rave about your service via online directories like Yelp • Make your content sharable across various channels Company Confidential Vistaprint © 2011
- 7. Growing Your Business Online There are multiple ways to increase business with online promotional tactics Email Marketing Daily Deals Social Media Campaigns Company Confidential Vistaprint © 2011
- 8. So, you want a website….. Company Confidential Vistaprint © 2011
- 9. Where should you start? • Design it • Create your content Company Confidential Vistaprint © 2011
- 10. Design it • The First Impression Is this site credible? Is it trustworthy? Is it professional? Is this company stable? Is it welcoming? Am I in the right place? Company Confidential Vistaprint © 2011
- 11. Design it • The Proper use of colors • “Own” a color or color combination. • Look to your logo, if you have one, first, for inspiration. • Stick to a simple, complementary color pallete. • Make sure to use different colors for very distinct things. • Use the right colors for your audience • Pick a color to draw attention to select elements. • Don’t try to make everything jump out. Company Confidential Vistaprint © 2011
- 12. Design it • Create Logical & Clear Navigation • Make it easy to navigate pages and get back home. • Don’t make viewers search too hard for the information they need • Also consider how and where you’ll add to the site in the future. Company Confidential Vistaprint © 2011
- 13. Design it • Make your site legible • Choose a font and a font size that is easy to read • Choose a font and a font size easily scalable Company Confidential Vistaprint © 2011
- 14. Design it • Make an impression with your header or logo • make sure it’s captivating for your viewer. • the header and your logo are typically the first part of the site that your viewers see • make them stick around to see more by creating a good first impression. Company Confidential Vistaprint © 2011
- 15. Design it • Use High Quality Graphics & Photos • High quality graphics and images can only improve the trust factor • No overused graphics / stock photography • Use custom graphics and photography • Use real photos of your staff, products, and services • An image tells a thousand words Company Confidential Vistaprint © 2011
- 16. Design it • Layout • Make your site pleasant to look at, but also informative • Not too much copy • Not too heavy on graphics • Minimalist approach • Create a clear navigation • organize page elements in a grid fashion • Don’t be afraid of white space and avoid clutter Company Confidential Vistaprint © 2011
- 17. Design it • Animations and Gadgets Avoid anything unnecessary. • Using Flash animations because they look cool is the wrong strategy. • In most cases it’s best not to use animated background or background music. • Only use media and animations to help support content and information. Company Confidential Vistaprint © 2011
- 18. Create your content • Offering great content is what your visitors are ultimately after • Make it useful and useable • Who you are and what you’re about Home page Product or Service pages About Us page Contact Us page Downloadable Video Blog Company Confidential Vistaprint © 2011
- 19. Vistaprint: We are not exempt! Company Confidential Vistaprint © 2011
- 20. Vistaprint: We are not exempt! Company Confidential Vistaprint © 2011
- 21. Some Helpful Web Links Web Color Palette Generator http://www.degraeve.com/color-palette/ Talking To A Designer http://www.snibbles.com/what-pages/how-to-talk-to-your-web-designer/ Online Sitemap Creator http://www.makeuseof.com/dir/slickplan-create-visual-sitemap/ Online Wireframe Tool http://mockflow.com/desktop/ Company Confidential Vistaprint © 2011