Marketing Essentials: Facebook 101
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Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager
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Marketing Essentials: Facebook 101
- 1. Facebook & Your Business Jeff Esposito Manager, Public Relations & Social Media
- 2. Agenda • What is Facebook? • Why should you care about Facebook? • Getting started • Getting people to “like” you • Engaging customers • Additional resources • Questions Company Confidential Vistaprint © 2011
- 3. What is Facebook? Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Company Confidential Vistaprint © 2011
- 4. Facebook statistics Users in United States • Users: 155,981,460 • 50.28% of Americans have a Facebook page Company Confidential Vistaprint © 2011
- 5. Facebook statistics Users in Massachusetts • Users: 3,164,180 Company Confidential Vistaprint © 2011
- 6. Facebook statistics Users in proximity to Lexington, MA • Within 50 Miles: 2,567,880 • Within 25 Miles: 1,655,300 • Within 10 Miles: 7,120 Company Confidential Vistaprint © 2011
- 8. How to set up a page Step 1 – Getting started Company Confidential Vistaprint © 2011
- 9. How to set up a page Step 2 – Select page type Company Confidential Vistaprint © 2011
- 10. How to set up a page Step 3 – Fill in pertinent information Company Confidential Vistaprint © 2011
- 11. How to set up a page Step 4 – Login or create an account Company Confidential Vistaprint © 2011
- 12. How to set up a page Step 5 – Add an image Company Confidential Vistaprint © 2011
- 13. How to set up a page Step 5 – Tell your customers about your page Company Confidential Vistaprint © 2011
- 14. How to set up a page Step 6 – Basic information Company Confidential Vistaprint © 2011
- 15. Getting your custom URL • Claim your custom URL once you have 25 fans • You can’t change URL o So make sure it ties to your business Company Confidential Vistaprint © 2011
- 17. Using Facebook’s levers Company Confidential Vistaprint © 2011
- 18. Integrate with your website Company Confidential Vistaprint © 2011
- 19. Promote page in email newsletters Company Confidential Vistaprint © 2011
- 20. In-store promotion Company Confidential Vistaprint © 2011 Image - {Guerrilla Futures | Jason Tester}
- 21. Offline pieces Company Confidential Vistaprint © 2011 Image - stevegarfield
- 23. Engaging content • Local news/stories o Post link to local news stories and ask for opinions • Blog posts o Share blog posts asking for feedback • Questions o Engaging questions that anyone can answer o What menu item would you like us to add? o What are your weekend plans? • Polls o What is your favorite type of coffee (multiple choice) • Trivia o What year did Espo’s Pub open? Company Confidential Vistaprint © 2011
- 24. Additional resources Company Confidential –
- 25. Pagemodo http://pagemodo.com Company Confidential Vistaprint © 2011
- 26. • Company Confidential – VistaPrint © 2008 Company Confidential Vistaprint © 2011
- 27. Websites • All Facebook o http://allfacebook.com • Facebook Blog o http://blog.facebook.com • Facebook Developer o https://developers.facebook.com/ • Mashable o http://mashable.com • Micro Business Perspectives o http://microbusiness.vistaprint.com Company Confidential Vistaprint © 2011
- 28. Questions? Company Confidential Vistaprint © 2011
Notas do Editor
- To change the layout of any slide: Right click on the slide and scroll down to layout Choose the appropriate layout option If images and text need to be reset, right click and choose “reset slide”Slide Name: Title Slide