Taking on the Tide of Social Media
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Taking on the Tide of Social Media - South Shore CVA's Tourism Tech Summit - October 4, 2011. Jeremy Williams from the Indiana Office of Tourism Development talks about blogging, Facebook, Twitter and Analytics tracking and how to implement them into your social and digital strategy.
![Welcome Email: [email_address] Phone: 317.232.8897 Twitter: @VisitIndiana Twitter: @JeremyAWilliams Blog: VisitIndiana.com/TechCorner](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Taking on the Tide of Social Media
- 1. Taking on the Tide of Social Media October 4, 2011 – South Shore CVA’s Tourism Tech Summit
- 2. Welcome Email: [email_address] Phone: 317.232.8897 Twitter: @VisitIndiana Twitter: @JeremyAWilliams Blog: VisitIndiana.com/TechCorner
- 3. What Will We Talk About Today?
- 7. 481,600 visitors over 3.5 years
- 9. Which Platform to Choose?
- 23. 46% of Tweets from Mobile Devices 1
- 29. Which Metrics are Important?
- 30. Which Metrics are Important? Referral Sources
- 31. Which Metrics are Important? Top Search Engine Terms
- 32. Which Metrics are Important? Campaign Tracking
- 33. Which Metrics are Important? Campaign Tracking http://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
- 37. Paid Opportunity: VI.com Brochure Ad
- 38. Paid Opportunity: Homepage Feature
- 39. Paid Opportunity: VI.com Listing
- 40. Paid Opportunity: Search Ads
- 43. Questions? Email: [email_address] Phone: 317.232.8897 Twitter: @VisitIndiana Twitter: @JeremyAWilliams Blog: VisitIndiana.com/TechCorner