For more information on this report please contact ediz.ibrahim@visiongain.com (+44 (0) 2075499976) or refer to our website: http://www.visiongain.com/Report/1083/World-Modified-Controlled-Atmosphere-Packaging-%28MAP-CAP%29-Market-2013-2023

1. World Modified & Controlled
Atmosphere Packaging (MAP & CAP)
Market 2013-2023
©notice
This material is copyright by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain. You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Each purchase and single copy is for personal use only.

2. Contents
1. Executive Summary
1.1 Global MAP & CAP Market Overview
1.1.1 Factors Driving the MAP & CAP market
1.2 Benefits of This Report
1.3 Who is This Report For?
1.4 Methodology
1.5 Global MAP & CAP Market Forecast 2013-2023
1.6 MAP & CAP Submarket Forecasts 2013-2023
1.7 Leading National MAP & CAP Market Forecasts 2013-2023
2. Introduction to the MAP & CAP Market
2.1 MAP & CAP Market Structure Overview
2.2 Advantages of MAP & CAP
2.2.1 Increased Shelf Life
2.2.2 Presentation
2.2.3 Quality
2.3 Areas for Improvement
2.3.1 Cost of Packaging
2.3.2 Waste and Environmental Concerns
3. Global MAP & CAP Market Forecast 2013-2023
3.1 Global MAP & CAP Outlook
3.2 Factors Driving the MAP & CAP Market
3.2.1 Cost Efficiency
3.2.2 Environmental Gain
3.2.3 Convenience
3.2.4 Consumer Demographics
3.3 Factors Restraining the MAP & CAP Market
3.3.1 Challenges in Ready Meals
3.3.2 Seal Integrity Issues
3.3.3 Machinery and Equipment in MAP
3.4 Regional MAP & CAP Market Analysis
3.4.1 Western Europe MAP & CAP Analysis
3.4.2 Eastern Europe MAP & CAP Analysis
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3. Contents
3.4.3 Asia Pacific MAP & CAP Analysis
3.4.4 Latin America MAP & CAP Analysis
3.4.5 North America MAP & CAP Analysis
3.4.6 Middle East & Africa MAP & CAP Analysis
3.4.7 Oceania MAP & CAP Analysis
4. MAP & CAP Submarkets Forecast 2013-2023
4.1 Global MAP & CAP Submarket Outlook
4.2 Food MAP & CAP Market 2013-2023
4.2.1 Food MAP & CAP Submarket Analysis
4.2.2 Why is Food MAP & CAP Submarket the Leading Performer?
4.2.3 Where are the Barriers to Entry?
4.2.4 Preferences Shifting towards More Health
4.3 Beverage MAP & CAP Market 2013-2023
4.3.1 Beverage MAP & CAP Market Analysis
4.3.2 Sensitive Area for Innovations for MAP & CAP
4.4 Pharmaceutical MAP & CAP Market 2013-2023
4.4.1 Pharmaceutical MAP & CAP Market Analysis
4.4.2 What is Limiting Growth in the MAP & CAP Pharma Market?
4.4.3 Other Challenges in the MAP & CAP Pharma Market
4.4.4 Will Investing in Innovations in MAP & CAP Pharma Pay off?
4.5 Other MAP & CAP Market 2013-2023
4.5.1 Other MAP & CAP Market Analysis
4.5.2 Flowers Driving Other MAP & CAP Market
5. Leading National MAP & CAP Markets Forecast 2013-2023
5.1 US MAP & CAP Market 2013-2023
5.1.1 US MAP & CAP Market Analysis
5.1.2 Environmental Factor in US MAP & CAP Market
5.2 Japanese MAP & CAP Market 2013-2023
5.2.1 Japanese MAP & CAP Market Analysis
5.2.2 Inflation Factor in Japanese MAP & CAP Market
5.2.3 Demographic Factor in Japanese MAP & CAP Market
5.2.4 Health Maintenance High on the Agenda
5.3 UK MAP & CAP Market 2013-2023
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4. Contents
5.3.1 UK MAP & CAP Market Analysis
5.3.2 UK Leads in Terms of Trends in MAP & CAP
5.3.3 Value Added NPD s Drive UK MAP & CAP forward
5.3.4 Recyclable Solutions in UK MAP & CAP
5.3.5 Quality vs. Costs
5.4 Australian MAP & CAP Market 2013-2023
5.4.1 Australian MAP & CAP Market Analysis
5.4.2 Sustainability Factor is Strong in Australian MAP & CAP
5.5 Chinese MAP & CAP Market 2013-2023
5.5.1 Chinese MAP & CAP Market Analysis
5.5.2 Chinese Middle Class Will Drive MAP & CAP forward
5.5.3 Chinese Food MAP & CAP Submarket Will Benefit the Most
5.6 German MAP & CAP Market 2013-2023
5.6.1 German MAP & CAP Market Analysis
5.6.2 German Economical Factor in MAP & CAP Market
5.6.3 Private Consumption Restricts the MAP & CAP Growth
5.7 Thai MAP & CAP Market 2013-2023
5.7.1 Thai MAP & CAP Market Analysis
5.7.2 Growing Urbanisation in Thailand underpins MAP & CAP Growth
5.7.3 Sustainability in MAP Becomes Important
5.8 French MAP & CAP Market 2013-2023
5.8.1 French MAP & CAP Market Analysis
5.8.2 French Economic Performance Affects the MAP & CAP Market
5.9 Canadian MAP & CAP Market 2013-2023
5.9.1 Canadian MAP & CAP Market Analysis
5.9.2 US Outlets’ Expansion Plans Will Shape Canadian MAP & CAP
5.9.3 International MAP Exhibitions are popular in Canada
5.10 Indian MAP & CAP Market 2013-2023
5.10.1 Indian MAP & CAP Market Analysis
5.10.2 MAP Technology is Still Expensive for the Indian Market
5.10.3 India Brings Massive MAP Growth Prospects
5.11 Russian MAP & CAP Market 2013-2023
5.11.1 Russian MAP & CAP Market Analysis
5.12 Italian MAP & CAP Market 2013-2023
5.12.1 Italian MAP & CAP Market Analysis
5.12.2 Italian Austerity Cuts Force MAP Players to Innovate
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5. Contents
5.13 Brazilian MAP & CAP Market 2013-2023
5.13.1 Brazilian MAP & CAP Market Analysis
5.13.2 Changes in Brazilian Shopping Habits Affect MAP Market
5.14 Spanish MAP & CAP Market 2013-2023
5.14.1 Spanish MAP & CAP Market Analysis
5.14.2 Economic Slump in Spain is Here to Stay
5.15 Mexican MAP & CAP Market 2013-2023
5.15.1 Mexican MAP & CAP Market Analyses
5.15.2 International MAP Players Settling in the Region
5.15.3 Mexican Food Industry Will Drive the MAP Growth Further
5.16 RoW MAP & CAP Market 2013-2023
5.16.1 RoW MAP & CAP Market Analysis
5.16.2 Asia is Behind the MAP Growth in RoW
6. SWOT Analysis of the MAP & CAP Market
6.1 Strengths
6.1.1 Increased Shelf-Life
6.1.2 Presentation of the Product
6.1.3 Convenience
6.1.4 Minimal Use of Additives
6.2 Weaknesses
6.2.1 Expensive Solution
6.2.2 Leak Detection
6.2.3 Problems in Ready Meals
6.2.4 Slow Adaptation to Pharmaceuticals
6.3 Opportunities
6.3.1 Increased Use in Developing Countries
6.3.2 Demand for Fresh and Healthy Options on the Rise
6.3.3 Reusable and Re -Sealable Alternatives
6.4 Threats
6.4.1 Infrastructure in Developing Regions
6.4.2 Waste Management
6.4.3 Smaller Firms Losing out
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6. Contents
7. Expert Opinion
7.1 SIRANE, Simon Balderson
7.1.1 Trends and Developments
7.1.2 Challenges and Opportunities
7.1.3 Geographical Growth in MAP & CAP Spending
7.1.4 South Africa Has Got Great MAP Potential
7.1.5 Growth Rates in MAP & CAP Spending
7.2 Orics, Ori Cohen
7.2.1 Trends and Developments
7.2.2 Challenges and Opportunities
7.2.3 Geographical Growth in MAP & CAP Spending
7.3 ILAPAK, Tony McDonald
7.3.1 Trends and Developments
7.3.2 Challenges and Opportunities
7.3.3 Geographical Growth in MAP & CAP Spending
7.3.4 Growth Rates in MAP & CAP Spending
8. Leading Companies in the MAP & CAP Market
8.1 Air Products PLC
8.2 CVP Systems
8.3 Curwood
8.4 EMCO Packaging Systems
8.5 GEA Convenience-Food Technologies (formerly GEA Convenience Food Technologies)
8.6 Harpak-Ulma Packaging LLC
8.7 HayssenSandiacre
8.8 ILAPAK
8.9 Landec Corporation
8.10 LINPAC
8.11 Maxwell Chase Technologies
8.12 Multisorb Technologies
8.13 Orics Industries
8.14 OYSTAR
8.15 Paper Pak Industries
8.16 Paragon Print and Packaging Group
8.17 RAP
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7. Contents
8.18 Reiser
8.19 PolyOne Corporation (formerly Spartech)
8.20 Stepac
8.21 Other Leading MAP & CAP Companies in the Market
9. Conclusions
9.1 Global MAP & CAP Market Forecast 2013-2023
9.1.1 Global MAP & CAP Market Forecast Analysis
9.1.2 Mature Western Europe MAP Market Shows lower CAGR
9.1.3 Innovation Level Depends on the MAP Market Maturity
9.2 MAP & CAP Submarket Forecasts 2013-2023
9.2.1 MAP & CAP Food Submarket is Expected to Lead
9.2.2 Beverage MAP & CAP Submarket is Second Largest
9.2.3 Pharma MAP & CAP Submarket Decrease in Market Share
9.3 Leading National MAP & CAP Market Forecasts 2013-2023
9.4 Positive Outlook for Global MAP & CAP Market 2013-2023
9.4.1 Consumers Support Minimal Processing Techniques
9.4.2 MAP at the Forefront When it Comes to Product’s Appearance
9.4.3 Developing Nations Show Strong Progress
10. Glossary
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8. Contents
List of Tables
Table 1.1 Global MAP & CAP Market Forecast Summary 2013, 2018, 2023 ($bn, CAGR %)
Table 1.2 MAP & CAP Submarket Forecasts Summary 2013, 2018, 2023 ($bn, CAGR 2013-23%)
Table 1.3 Leading National MAP & CAP Market Forecasts Summary 2013, 2018, 2023 ($bn, CAGR 2013-23 %)
Table 3.1 Global MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR %)
Table 4.1 MAP & CAP Submarket Forecasts 2013-2023 ($bn, AGR %)
Table 4.2 Food MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR %, CAGR)
Table 4.3 Beverage MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR %, CAGR)
Table 4.4 Pharmaceutical MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR %, CAGR)
Table 4.5 Other MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR %, CAGR)
Table 5.1 Leading National MAP & CAP Markets Forecast 2013-2023 ($bn, AGR %)
Table 5.2 US MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.3 Japanese MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.4 UK MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.5 Australian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.6 Chinese MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.7 German MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.8 Thai MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.9 French MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.10 Canadian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.11 Indian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.12 Russian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.13 Italian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.14 Brazilian MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.15 Spanish MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.16 Mexican MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 5.17 RoW MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
Table 6.1 SWOT Analysis of the MAP & CAP Market 2013-2023
Table 8.1 Other Leading MAP & CAP Companies in the MAP & CAP Market 2013
Table 9.1 Global MAP & CAP Market Forecast Summary 2013, 2018, 2023 ($bn, CAGR %)
Table 9.2 MAP & CAP Submarket Forecasts Summary 2013, 2018, 2023 ($bn, CAGR 2013-23 %)
Table 9.3 Leading National MAP & CAP Market Forecasts Summary 2013, 2018, 2023 ($bn, CAGR 2013-23 %)
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9. Contents
List of Figures
Figure 2.1 Global MAP & CAP Market Structure Overview
Figure 3.1 Global MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 4.1 MAP & CAP Submarket Forecasts 2013-2023 ($bn)
Figure 4.2 MAP & CAP Submarkets Share Forecast 2013 (%)
Figure 4.3 MAP & CAP Submarkets Share Forecast 2018 (%)
Figure 4.4 MAP & CAP Submarkets Share Forecast 2023 (%)
Figure 4.5 MAP & CAP Food Submarket Forecast 2013-2023 ($bn, AGR%)
Figure 4.6 Food MAP & CAP Submarket Share Forecast 2013, 2018 and 2023 (% Share)
Figure 4.7 Beverage MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR%)
Figure 4.8 Beverage MAP & CAP Submarket Share Forecast 2013, 2018 and 2023 (% Share)
Figure 4.9 Pharmaceutical MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR%)
Figure 4.10 Pharmaceutical MAP & CAP Submarket Share Forecast 2013, 2018 and 2023 (% Share)
Figure 4.11 Other MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR%)
Figure 4.12 Other MAP & CAP Submarket Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.1 Leading National MAP & CAP Markets Forecast 2013-2023 ($bn)
Figure 5.2 Leading National MAP & CAP Markets Share Forecast 2013 (%)
Figure 5.3 Leading National MAP & CAP Markets Share Forecast 2018 (%)
Figure 5.4 Leading National MAP & CAP Markets Share Forecast 2023 (%)
Figure 5.5 US MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.6 US MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.7 Japanese MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.8 Japanese MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.9 UK MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.10 UK MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.11 Australian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.12 Australian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.13 Chinese MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.14 Chinese MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.15 German MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.16 German MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.17 Thai MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.18 Thai MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.19 French MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.20 French MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.21 Canadian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
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10. Contents
Figure 5.22 Canadian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.23 Indian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.24 Indian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.25 Russian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.26 Russian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.27 Italian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.28 Italian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.29 Brazilian MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.30 Brazilian MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.31 Spanish MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.32 Spanish MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.33 Mexican MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.34 Mexican MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Figure 5.35 RoW MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
Figure 5.36 RoW MAP & CAP Market Share Forecast 2013, 2018 and 2023 (% Share)
Companies Mentioned in This Report
Active Packaging Ltd.
Air Products PLC
Alcoa
Amcor Limited
Ampacet Corporation
Apio Inc.
ASDA
Ball Corporation
Barry-Wehmiller Companies
Bemis
Benson Group
Bernard Matthews
Boots
Bosch
Britton Group
BWAY Corporation
Ciba
Coca Cola
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11. Contents
Coesia
Coextruded Plastic Technologies, Inc
ColorMatrix Corporation
Constar International
Coopbox Group
Crown Holdings
CSP Technologies
Curwood
CVP Systems
Del Monte
Desiccare Inc.
DS Smiths Plc
DuPont
Ecolab
EMCO Packaging Systems
EPCO Carbon Dioxide Products, Inc
Exopack
Finlays Horticulture
GEA Convenience Food Technologies
GEA Food Solutions
GEA Group AG
Grace Darex Packaging Technologies
Graham Packaging
Graphic Packaging Holding Company
Grays Packaging Ltd.
GreenLine Holding Company
GTM Packaging Ltd
Harpak Inc
Harpak-Ulma Packaging LLC
HayssenSandiacre
Hefestus Technologies Ltd.
Honeywell International Inc
Huhtamaki UK
ILAPAK
IMA Industria Macchine Automatiche SpA
Janny MT
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12. Contents
Kobusch
Kraft
Krones Group
Landec Corporation
Lifecore Biomedical
Linde
LINPAC
Louisiana Leasing, Ltd
M&H Plastics Protective Packaging Systems (PPS) Ltd.
Marks & Spencer
Maxwell Chase Technologies
McDonalds
MeadWestvaco Corporation
MicVac
Miratorg
Mitsubishi Gas Chemical Company Ltd
Multisorb Technologies
Nicholl Food Packaging
Ocado
Oliver-Tolas
One Equity Partners
Orics Industries
OYSTAR Group
OYSTAR North America-Covington
OYSTAR North America-Davenport
Paccor
Packaging 4
Pact Group
Paper Pak Industries
Paragon Print & Packaging
PerfoTec
PolyOne Corporation
Praxair
Prêt à Manger
Pro Pac
RAMA
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13. Contents
RAP
Rexam PLC
RISER
RPC Bebo Plastik
RPC Group
Sainsbury’s
ScentSational Technologies
Schoeller Allibert
Schoeller Arca Systems
Sealed Air
Silgan Holdings
Silgel
Simionato Integrated Packaging System S.r.I.
Sirane
Sonoco Products Company
SPARTECH
Stepac
Sued-Chemie AG
Sun Capital Partners
Taghleef
Taisei Lamick Co, Ltd
Target
Tekni-Plex, Inc
Temkin
Tesco
Tetra Pak International AB
Tohcello Co., Ltd
Toppan Printing Co
Toyo Seikan Group
Ulma Group
Ulma Packaging Systems Inc
Unilever
V. Hukkanen Oy
View Fresh
VIP Packaging
Wal-Mart
Westimpex
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14. Contents
Windset Farms
Winpak
Wisepac Active Packaging Components
YO! Sushi
Zoepac
Government Agencies and Other Organisations Mentioned in This Report
American Meat Institute (AMI)
BBC
Council of Australian Governments
EU European Union (EU)
Flexible Packaging Association (FPA)
FMI Meal Solutions
Instituto Nacional de Estadistica (INE)
International Monetary Fund (IMF)
Packaging Association of Canada (PAC)
PMMI Pack Expo
Produce Marketing Association
Thailand Institute of Packaging Management for Sustainable Environment (TIPMSE)
United Fresh Produce Association
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15. World Modified & Controlled Atmosphere
Packaging (MAP & CAP) Market 2013-2023
4.5 Other MAP & CAP Market 2013-2023
Table 4.5 Other MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR %, CAGR)
2012
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
0.52
0.53
0.53
0.54
0.55
0.56
0.57
0.58
0.59
0.60
0.61
0.62
1.3
Sales
2013
1.4
1.5
1.5
1.6
1.6
1.6
1.7
1.7
1.8
1.8
AGR (%)
1.5
CAGR(%) 2013-18
1.7
2018-23
1.6
CAGR(%) 2013-23
Source: Visiongain 2013
2.0
1.8
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
0.70
0.60
Sales $bn
0.50
0.40
0.30
0.20
0.10
0.00
AGR (%)
Figure 4.11 Other MAP & CAP Submarket Forecast 2013-2023 ($bn, AGR%)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Year
Market Value
AGR (%)
Source: Visiongain 2013
Figure 4.12 Other MAP & CAP Submarket Share Forecast 2013, 2018 and 2023 (%
Share)
2013
4.9%
2018
4.4%
2023
3.9%
Source: Visiongain 2013
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16. World Modified & Controlled Atmosphere
Packaging (MAP & CAP) Market 2013-2023
5.15 Mexican MAP & CAP Market 2013-2023
Table 5.16 Mexican MAP & CAP Market Forecast 2013-2023 ($bn, AGR %, CAGR%)
2012
Sales $bn
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
0.31
0.33
0.34
0.36
0.38
0.40
0.42
0.45
0.47
0.50
0.53
0.56
5.1
5.2
5.3
5.3
5.4
5.4
6.0
5.7
5.7
5.8
5.9
AGR (%)
CAGR(%) 2013-18
5.3
5.8
2018-23
5.6
CAGR(%) 2013-23
Source: Visiongain 2013
Figure 5.33 Mexican MAP & CAP Market Forecast 2013-2023 ($bn, AGR%)
0.60
7
0.50
6
Sales $bn
4
0.30
3
0.20
AGR (%)
5
0.40
2
0.10
1
0.00
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Year
Market Value
Growth %
Source: Visiongain 2013
Figure 5.34 Mexican MAP & CAP Market Share Forecast 2013, 2018 and 2023 (%
Share)
2013
3.0
%
2018
3.3
%
2023
3.5%
Source: Visiongain 2013
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17. World Modified & Controlled Atmosphere
Packaging (MAP & CAP) Market 2013-2023
7. Expert Opinion
7.1 SIRANE, Simon Balderson
Visiongain sought opinion of Simon Balderson, Managing Director of SIRANE - a premier
packaging solutions company founded in 2003. SIRANE is an NPD and process development
company with full manufacturing capabilities covering the food, medical, horticultural and industrial
business sectors. The company has a large distribution network across the world. We interviewed
Mr. Balderson in June 2013 and would like to thank him for his time.
7.1.1 Trends and Developments
Visiongain: What are the global trends and developments in the MAP market compared to UK?
Simon Balderson: UK MAP market’s growth is slower now, because MAP is already mature here,
but globally, esp. in Americas or Southern Europe, (where it’s a new industry still) MAP market has
got a long way to go. In developing countries it is a new industry that it’s offering new options, like
ESL (Extended Shelf Life), which means you can distribute further on. It is a growth industry
globally; it’s not so much a growth industry in the UK. The growth depends entirely on the market:
there is a significant speed of growth in countries, like Turkey, Brazil, or Mexico.
7.1.2 Challenges and Opportunities
Visiongain: What challenges and opportunities are there in MAP market?
Simon Balderson: One of the big challenges in MAP is to have a very good temperature control.
South Africa is quite a good example: MAP is good in SA, but the cold chain is not very good. So,
MAP is a waste of money if the cold chain does not work. MAP only really works properly with
good temperature control. Challenge really is to match growth and introduction of MAP with the
implementation of better temperature control, in terms of warehousing, transport and so on. The
same in Turkey: Turkey has an interest in MAP, but some distances are quite long and the cold
chain is ineffective. If you have to ship from Eastern Turkey to the sea, you still aren’t going to get
good results, because of the cold chain. The big challenge is really linking MAP with the
distribution network and the temperature control. That’s the big challenge. The big opportunity, of
course, is the growth thing we talked about. There is a massive opportunity in MAP right across the
world, if this challenge of getting the cold chains and distribution network sorted out. It’s a big
infrastructure requirement, really. Of course infrastructure takes money, time, investment and
education. It’s quite a big challenge, but it’s a very big opportunity in the same way. The challenge
is basically to educate people how to do it and how MAP works.
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18. World Modified & Controlled Atmosphere
Packaging (MAP & CAP) Market 2013-2023
8. Leading Companies in the MAP & CAP Market
8.1 Air Products PLC
Air Products PLC operates in the industrial, energy, healthcare and technology sectors with a
portfolio of atmospheric gases, process and specialty gases, performance materials, and
equipment and services. The company had more than 21.300 employees around the world as of
September 2013 and operations in more than 50 countries. The Chairman, President and CEO is
John E. McGlade. As of 2012, sales of $9.6bn were recorded, with total equity of $6.6bn. Air
Products was established in Detroit, Michigan in 1940 by Leonard Parker Pool and was based on
the idea of producing and selling industrial gases. The company’s USP was a reduction in
distribution costs by building the gas generating facilities adjacent to large volume users.
th
On March 19 2012, the company announced the acquisition of UK based CryoService Limited
which would subsequently be known as Air Products CryoEase Services. This is the third
acquisition between the two firms with the first occurring in 1998 when Air Products purchased a
25% stake in CryoService. The company then acquired a majority shareholding in CryoService in
2008. CryoEase Services will offer operational and cost advantages to Air Products.
In 2013, Air Products acquired EPCO Carbon Dioxide Products, Inc., a privately-held producer and
marketer of liquid carbon dioxide (CO2) headquartered in Monroe, Louisiana. The acquisition also
included Louisiana Leasing, Ltd. of Illinois, an affiliated company that owns liquid CO2 distribution
assets that are solely leased to EPCO, and immediately lifts Air Products to a position amongst the
leaders in the North American liquid CO2 market.
The MAP machines used by the company include:
•
Vacuum Chambers (VC)
•
Snorkel Type (ST)
•
Tray Lidding
•
Horizontal form-fill-seal (HFFS)
•
Vertical form-fill-seal (VFFS)
•
Thermoform- fill-seal (TFFS)
The company has frequently invested in innovation over the years and most recently innovated in
cylinder barrier technology to drive hygiene and safety standards in food packaging.
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