Bring Your Own Device (byod) Market 2014 2019

Bring Your Own Device (BYOD)
Market 2014-2019
Enterprise Mobility Strategies Encompassing,
mSecurity, MDM, mSaaS & VDI
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Contents
1. Report Overview
1.1 BYOD Market Set for Explosive Growth
1.2 Shift in Enterprise IT Infrastructure towards Increased Mobility
1.3 Benefits of BYOD Adoption Outweigh the Security Risks
1.4 Growth Drivers for BYOD Adoption
1.5 Aim of the Report
1.6 Structure of the Report
1.7 Report Scope
1.8 Highlights in the report include:
1.9 Who is This Report For?
1.10 Questions Answered by this Report
1.11 Benefits of This Report
1.12 Methodology
2. Introduction to the BYOD Market
2.1 How can Enterprises Leverage the Benefits of BYOD?
2.2 BYOD Security Concerns Overview
2.3 Factors Resulting in Inevitable Adoption of BYOD by Enterprises
2.3.1 Smartphones Will Continue to Grow in Popularity
2.3.2 Mobile Applications and Related Ecosystem Will Continue to Grow
2.3.3 The Significant Expansion of the Cloud Computing Market in Enterprise Sector
2.4 Market Drivers
2.4.1 Rising Trend of Mobile Workforce in Enterprise Makes Strong Case for BYOD
2.4.2 Expanding Collaboration
2.4.3 Increasing Mobile Computing Trend in Enterprises
2.4.4 Lowering Costs
2.5 Market Restraints
2.5.1 Data Security a Major Concern for Organizations
2.5.2 Legal Compliance
2.5.3 Bandwidth Capacity Issues Could Hamper BYOD Uptake
2.5.4 Interoperability Issues
2.5.5 A Diverse Value Chain
2.6 Adapting Mobile Security to the BYOD Environment
2.7 Types of Mobile Security
2.7.1 Device Security

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Contents
2.7.2 Data Security
2.7.3 Network Security
2.7.4 Mobile Security Tools
2.8 BYOD Submarkets
3. Global Bring Your Own Device (BYOD) Market 2014-2019
3.1 Significant Interest in Enterprise Mobility Uptake Driving the BYOD Market Forward
3.2 Significant Potential for BYOD market as Connected Device Shipments Increase Rapidly
4. The Global BYOD Submarket Forecasts 2014-2019
4.1 What are the Leading Submarkets in the Global BYOD Forecast 2014-2019?
4.1.1 Global BYOD Submarket Forecast AGR & CAGR
4.1.2 Enterprise mSaaS a Strong Contender with 35.7% of the Global Market Share In 2014
4.2 mSecurity to Witness Consistent Rise throughout the Forecast Period as Data Protection is Foremost Concern
with BYOD
4.2.1 Global mSecurity BYOD Submarket Forecast Summary 2014-2019
4.3 Enterprise BYOD Adaption Pushing for MDM Market Growth
4.3.1 Global MDM BYOD Submarket Forecast Summary 2014-2019
4.4 DaaS Showing Promising Growth in the BYOD Ecosystem
4.4.1 Global DaaS BYOD Submarket Forecast Summary 2014-2019
4.5 Global Enterprise Mobile Applications BYOD Market still in its Infancy Stages
4.5.1 Global Enterprise Mobile Applications BYOD Submarket Forecast Summary 2014-2019
4.6 Global Enterprise mSaaS Market Gaining Traction Amongst SMB Enterprises
4.6.1 Global Enterprise mSaaS BYOD Submarket Forecast Summary 2014-2019
4.7 Enterprise VDI Market Reaching Maturity as Adoption Continues to Grow in Large Organizations
4.7.1 Global Enterprise VDI BYOD Submarket Forecast Summary 2014-2019
5. Regional BYOD Market Forecasts 2014-2019
5.1 Overview
5.2 North America Leading the Regional BYOD Market Forecasts by Significant Margin 2014-2019
5.2.1 BYOD Growing at Brisk Pace in Asia-Pacific Region: Market Forecast AGR & CAGR
5.2.2 North America Leading Regional BYOD Market Share in 2014 with a Massive 45.0%
5.3 North America BYOD Market Forecasts 2014-2019
5.3.1 North America BYOD Market Forecast Summary 2014-2019
5.4 Asia-Pacific BYOD Market Forecasts 2014-2019
5.4.1 Asia-Pacific BYOD Market Forecast Summary 2014-2019

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Contents
5.5 Europe BYOD Market Forecasts 2014-2019
5.5.1 Europe BYOD Market Forecast Summary 2014-2019
5.6 Middle East & Africa BYOD Market Forecasts 2014-2019
5.6.1 Middle East & Africa BYOD Market Forecast Summary 2014-2019
5.7 Latin America BYOD Market Forecasts 2014-2019
5.7.1 Latin America BYOD Market Forecast Summary 2014-2019
6. SWOT Analysis of the BYOD Market
7. Expert Opinion
7.1 AOTMP
7.1.1 AOTMP BYOD Portfolio
7.1.2 Key Trends & Developments in the BYOD Market
7.1.3 Primary Drivers & Restraints of the BYOD Market
7.1.4 Technological Developments in the BYOD Market
7.2 DMI
7.2.1 DMI BYOD Portfolio
7.2.5 Global BYOD Market Outlook
7.2.6 Regional Growth in the Internet of Things Market
7.2.7 Opportunities and Challenges in the Internet of Things Market
7.2.8 Final Thoughts on the BYOD Market
7.3 FancyFon
7.3.1 FancyFon BYOD Portfolio
7.4 ManageEngine
7.4.1 ManageEngine BYOD Portfolio

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7.5 MDSL
7.5.1 MDSL BYOD Portfolio
7.6 MobileIron
7.6.1 MobileIron BYOD Portfolio
7.7 SAP
7.7.1 SAP BYOD Portfolio
7.8 Tangoe
7.8.1 Tangoe BYOD Portfolio

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7.9 Trustonic
7.9.1 Trustonic BYOD Portfolio
8. Leading Companies
8.1 Absolute Software
8.2 AirWatch (Acquired by VMare)
8.3 BlackBerry
8.4 Citrix Systems
8.5 DMI
8.6 Excitor
8.7 FancyFon
8.8 Fixmo
8.9 Good Technology
8.9.1 BoxTone (Acquired by Good Technology in April 2014)
8.10 Hewlett-Packard
8.11 IBM
8.11.1 Fiberlink Communications (Acquired by IBM in Dec 2013)
8.12 ManageEngine
8.13 McAfee
8.14 MDSL
8.15 Mobile Active Defence (M.A.D)
8.16 MobileIron
8.17 Samsung (Knox)
8.18 SAP (Sybase)
8.19 Sophos
8.20 SOTI
8.21 Symantec
8.22 Tangoe
8.23 Trustonic

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Contents
9. Conclusion
9.1 Enterprises Shift to BYOD to Fulfil Business IT Needs
9.2 Vendors Build a Strong Case for Proper BYOD Architecture
9.3 Spending on BYOD to Quadruple over the Forecast Period
9.4 BYOD Demands a Security First Approach in Enterprise
9.5 Global BYOD Market 2014-2019
9.6 BYOD Influence & Future Market Potential
9.7 Points Emerged from this Research
9.8 Global BYOD Market Forecast 2014-2019
9.9 Global Addressable BYOD Market Forecast 2014-2019
9.10 Global BYOD Submarket Forecast 2014-2019
9.11 Regional BYOD Market Forecast 2014-2019

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Bring Your Own Device (BYOD) Market 2014-2019:
Enterprise Mobility Strategies Encompassing
Figure 4.10 Global DaaS BYOD Submarket Forecast 2014-2019 ($bn, AGR%)
Source: Visiongain 2014
Figure 4.11 Global DaaS BYOD Submarket Share Forecast 2014, 2016 and 2019 (% Share)
2014 2016 2019
Source: Visiongain 2014
0%
10%
20%
30%
40%
50%
60%
0
1
2
3
4
5
6
7
2013 2014 2015 2016 2017 2018 2019
AGR(%)
$Billion
3.1
%
3.8% 5.1%

7. Expert Opinion
7.1 AOTMP
The following interview was conducted in May 2014. Visiongain would like to thank Timothy C.
Colwell, Sr. Vice President of Global Business Analytics at AOTMP for participation in this
interview.
7.1.1 AOTMP BYOD Portfolio
Visiongain: Please give us a little background about your company and your BYOD based
offerings.
Timothy Colwell: AOTMP is an information services company. Utilizing the Efficiency First(r)
Framework, we work with enterprises, industry vendors and public sector companies to establish
and maintain high-performance, best-in-class fixed and mobile telecom environments.
Visiongain: What would you say are the key trends and recent developments in the BYOD
ecosystem and why?
Timothy Colwell: Employee demand is the dominant driver in BYOD today. While enterprises
anticipate cost savings as the primary corporate benefit, only one-third of enterprises realize a cost
reduction measured by total cost of ownership.
The most prevalent development in the BYOD ecosystem is the availability of BYOD enablement
technology and solutions available to meet a wide range of requirements. Availability does not
always equate to effectivity, though. BYOD in practice is still maturing and the readiness of any
enterprise to establish BYOD is heavily reliant the definition of business requirements and clear
understanding of dependencies before technology or solutions are implemented. Having the tools
to support BYOD is not enough to garner a successful BYOD program.
Visiongain: What are the possible market drivers and restraints in the BYOD market?
Timothy Colwell: Demand is the biggest market driver. Wireless mobility enablement can no
longer be partitioned into a binary personal versus business usage discussion. Enablement is

8.2 AirWatch (Acquired by VMware)
AirWatch is a leading mobile security and enterprise mobility management provider. More than
12,000 organizations in 150 countries leverage the AirWatch Enterprise Mobility Management
Platform, which includes mobile device, email, application, content, laptop and browser
management solutions.
In Feb. 2014, VMware, Inc., the global leader in virtualization and cloud infrastructure, completed
its acquisition of AirWatch. Originally announced on Jan. 22, 2014, VMware acquired AirWatch for
approximately $1.181Bn in cash and approximately $364M of instalment payments and assumed
unvested equity. This acquisition expands VMware’s End-User Computing group; AirWatch’s
offerings will form an expanded portfolio of mobile solutions that are complementary to VMware’s
portfolio.
AirWatch Mobile Security Management ensures enterprise mobility deployment is secure and
corporate information is protected with end-to-end security extending to users, devices,
applications, content, data, email and networks. AirWatch provides real-time device details and
continuous compliance monitoring to ensure your devices and corporate data are secure.
In focusing on an open mobility ecosystem, BlackBerry will allow companies such as AirWatch to
manage devices with the BlackBerry 10 operating system. The integration of the AirWatch
Enterprise Mobility Management Platform with the BlackBerry 10 operating system is not only a
new revenue stream for BlackBerry, but it also allows customers to be able to manage their mobile
devices through one console.
Table 5.1 AirWatch Mobile Security Features
Device and User Security
• Ensures the security of all devices, whether they are corporate or
employee-owned.
• Limit enrolment to approved devices by platform and device type and use
multi-factor authentication during enrolment and before granting access to
corporate resources like email and applications.
• Restrictions can be configured for device features, content and web
browsing, and continuous monitoring keeps devices compliant.
• If a device is lost or stolen, users can remotely lock or wipe the device
Application Security
• AirWatch protects and secures apps with device and application-level
policies.

Bring Your Own Device (byod) Market 2014 2019

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Bring Your Own Device (byod) Market 2014 2019