For an Executive Summary of this report please contact ediz.ibrahim@visiongain.com (+44 (0)20 7549 9976) or refer to our website https://www.visiongain.com/Report/1303/Automotive-Bring-Your-Own-Device-%28BYOD%29-Market-2014-2019

1. Automotive Bring Your Own Device
(BYOD) Market 2014-2019
Smartphones & Tablets vs. Embedded
Connected Car Systems
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Contents
1. Executive Summary
1.1 Automotive BYOD Market Set for Explosive Growth
1.2 Key Factors Pushing the Connected Cars into Mainstream Adoption
1.2.1 Massive Growth in Smartphones and Tablets for Personal and Business Use
1.2.2 Exponential Growth in Mobile Broadband Data Consumption
1.2.3 Ever Increasing Plethora of Cloud Hosted Services and Apps
1.2.4 The Rise of Big Data, Internet of Things (IoT), and M2M
1.2.5 Future Adoption of Legislature Regarding Extra Safety Features In Cars
1.3 Aim of the Report
1.4 Structure of the Report
1.5 Report Scope
1.6 Highlights in the report include:
1.7 Who is This Report For?
1.8 Questions Answered by this Report
1.9 Benefits of This Report
1.10 Methodology
2. Introduction to the Automotive BYOD Market
2.1 What’s a Connected Car?
2.2 Defining Automotive BYOD
2.3 What are the Different Types of Connectivity Options
2.3.1 Embedded Connectivity
2.3.2 Integrated Systems
2.3.3 Tethered Smartphones and Tablets
2.4 Growth Drivers for Automotive BYOD Market
2.4.1 Smartphones Will Continue to Grow in Popularity
2.4.2 Mobile Applications and Related Ecosystem Will Continue to Grow
2.4.3 The Ever-growing Ubiquity of Cloud Computing Market
2.5 Market Restraints
2.5.1 Privacy Concerns
2.5.2 Distracted Drivers May Lead to Unsafe Roads
2.5.3 Bandwidth Capacity Issues Could Hamper Automotive BYOD Uptake
2.5.4 Interoperability Issues
2.5.5 Security Concerns Regarding the Automotive BYOD Market

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Contents
3. Global Automotive Bring Your Own Device (Automotive BYOD)
Market 2014-2019
3.1 Significant Interest in Connected Cars Uptake Driving the Automotive BYOD Market Forward
3.2 Significant Potential for Automotive BYOD Market as Connected Car Shipments Increase
Rapidly
4. The Global Automotive BYOD Submarket Forecasts 2014-2019
4.1 What are the Leading Submarkets in the Global Automotive BYOD Forecast 2014-2019?
4.1.1 Global Automotive BYOD Submarket Forecast AGR & CAGR
4.1.2 Embedded Solutions to Continue Leading the Market in 2014
4.2 Embedded Connectivity to Witness Consistent Rise throughout the Forecast Period Pushing
the Connected Cars Market Forward
4.2.1 Global Embedded Connectivity Submarket Forecast Summary 2014-2019
4.3 Global Integrated Connectivity Showing Promising Growth in the Automotive BYOD Market
Growth
4.3.1 Global Integrated Connectivity Submarket Forecast Summary 2014-2019
4.4 Tethered Connectivity Maintaining Consistent Market Share
4.4.1 Global Tethered Connectivity Submarket Forecast Summary 2014-2019
4.5 Widespread Proliferation of Connected Devices Pushing Automotive BYOD Market
4.5.1 Global Smartphone Shipment Forecast 2014-2019
4.5.2 Global Tablet Shipment Forecast 2014-2019
4.6 Cellular M2M Connections for Automotive Industry Forecast 2014-2019
5. Regional Automotive BYOD Market Forecasts 2014-2019
5.1 Overview
5.2 Europe Leading the Regional Automotive BYOD Market Forecasts in 2014
5.2.1 Automotive BYOD Growing at Brisk Pace in Asia-Pacific Region: Market Forecast AGR &
CAGR
5.2.2 Europe Leading Regional Automotive BYOD Market Share in 2014
5.3 North America Automotive BYOD Market Forecasts 2014-2019
5.3.1 North America Automotive BYOD Market Forecast Summary 2014-2019
5.4 Asia-Pacific Automotive BYOD Market Forecasts 2014-2019
5.4.1 Asia-Pacific Automotive BYOD Market Forecast Summary 2014-2019
5.5 Europe Automotive BYOD Market Forecasts 2014-2019
5.5.1 Europe Automotive BYOD Market Forecast Summary 2014-2019

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5.6 Middle East & Africa Automotive BYOD Market Forecasts 2014-2019
5.6.1 Middle East & Africa Automotive BYOD Market Forecast Summary 2014-2019
5.7 Latin America Automotive BYOD Market Forecasts 2014-2019
5.7.1 Latin America Automotive BYOD Market Forecast Summary 2014-2019
6. SWOT Analysis of the Automotive BYOD Market 2014-2019
7. Expert Opinion
7.1 NXP
7.1.1 NXP Connected Cars Portfolio
7.1.2 Key Trends & Developments in the Automotive BYOD Market
7.1.3 Primary Drivers & Restraints of the Automotive BYOD Market
7.1.4 Technological Developments in the Automotive BYOD Market
7.1.5 Regional Growth in the Automotive BYOD Market
7.2 Symphony Teleca
7.2.1 Symphony Teleca Connected Cars Portfolio
7.2.2 Key Trends & Developments in the Automotive BYOD Market
7.2.3 Primary Drivers & Restraints of the Automotive BYOD Market
7.2.4 Technological Developments in the Automotive BYOD Market
7.2.5 Global Automotive BYOD Market Outlook
7.2.6 Regional Growth in the Automotive BYOD Market
7.2.7 Challenges and Opportunities in the Automotive BYOD Market
7.2.8 Final Thoughts on the Automotive BYOD Market
8. Leading Companies in the Automotive BYOD Ecosystem
8.1 Overview of Leading Companies
8.2 Airbiquity
8.2.1 Airbiquity Future Outlook
8.3 Apple (CarPlay)
8.3.1 Apple Future Outlook
8.4 AT&T
8.4.1 AT&T Future Outlook
8.5 BMW
8.5.1 BMW Future Outlook
8.6 Broadcom

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8.6.1 Broadcom Future Outlook
8.7 Chrysler
8.7.1 Chrysler Future Outlook
8.8 Daimler AG
8.8.1 Daimler AG Future Outlook
8.9 Ford Motor Company
8.9.1 Ford Future Outlook
8.10 FreeScale
8.10.1 FreeScale Future Outlook
8.11 General Motors Company
8.11.1 General Motors Future Outlook
8.12 Google
8.12.1 Google Future Outlook
8.13 Honda
8.13.1 Honda Future Outlook
8.14 IBM
8.14.1 IBM Future Outlook
8.15 Intel
8.15.1 Intel Future Outlook
8.16 NXP
8.17 Panasonic
8.17.1 Panasonic Future Outlook
8.18 Qualcomm
8.18.1 Qualcomm Future Outlook
8.19 Samsung
8.19.1 Samsung Future Outlook
8.20 Sierra Wireless
8.20.1 Sierra Wireless Future Outlook
8.21 Softbank
8.21.1 Softbank Future Outlook
8.22 Symphony Teleca
8.22.1 Symphony Teleca Future Outlook
8.23 Tech Mahindra
8.23.1 Tech Mahindra Future Outlook
8.24 Tesla Motors
8.24.1 Tesla Future Outlook
8.25 Toyota Motor Corporation

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8.25.1 Toyota Future Outlook
8.26 Verizon Wireless
8.26.1 Verizon Wireless Future Outlook
8.27 Volkswagen
8.27.1 Volkswagen Future Outlook
8.28 WirelessCar
8.28.1 WirelessCar Future Outlook
8.29 Other Leading Companies in the Automotive BYOD Market
9. Conclusion
9.1 Automotive BYOD Market Overview
9.2 Important Factors Affecting the Automotive BYOD Market
9.3 How Mobile Network Operators can Create a Viable Business Model for the Automotive BYOD
Market
9.4 Automotive BYOD Influence & Future Market Potential
9.5 Points Emerged from this Research
9.6 Global Automotive BYOD Market Forecast 2014-2019
9.7 Global Connected Car Shipments Forecast 2014-2019
9.8 Global Automotive BYOD Submarket Forecast 2014-2019
9.9 Regional Automotive BYOD Market Forecast 2014-2019

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Automotive Bring Your Own Device (BYOD)
Market 2014-2019: Smartphones & Tablets vs.
Embedded Connected Car Systems
Table 5.14 Latin America Automotive BYOD Market Forecast by Connectivity
Type 2014-2019 ($bn, AGR %, CAGR%, Cumulative)
Revenue ($bn) 2013 2014 2015 2016 2017 2018 2019 2013-19
Embedded 1.4 1.8 2.2 2.7 3.1 3.8 4.5 19.5
Integrated 0.3 0.5 0.8 1.1 1.4 1.6 1.9 7.6
Tethered 0.2 0.3 0.4 0.5 0.6 0.7 0.8 3.5
Total 1.9 2.6 3.4 4.3 5.1 6.1 7.2 30.6
Source: Visiongain 2014
Figure 5.14 Latin America Automotive BYOD Market Forecast 2014-2019 ($bn,
AGR%)
Source: Visiongain 2014
Figure 5.15 Latin America Automotive BYOD Market Share Forecast 2014, 2016
and 2019 (% Share)
2014 2016 2019
Source: Visiongain 20146. SWOT Analysis of the Automotive BYOD Market 2014-2019
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
0
1
2
3
4
5
6
7
8
2013 2014 2015 2016 2017 2018 2019
AGR%
$Billion
Embedded Integrated Tethered AGR %
9.8% 10.3
%
10.4
%

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Automotive Bring Your Own Device (BYOD)
Market 2014-2019: Smartphones & Tablets vs.
Embedded Connected Car Systems
7. Expert Opinion
7.1 NXP
The following interview was conducted in July 2014. Visiongain would like to thank Lars Reger, VP
Strategy, New Business, R&D for BU Automotive at NXP Semiconductors for participation in this
interview.
7.1.1 NXP Connected Cars Portfolio
Visiongain: Please give us a little background about your company and your connected car
based offerings.
Lars Reger: NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure
connections for a smarter world. Building on its expertise in High Performance Mixed Signal
electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in
application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech
and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion
in 2013. Find out more at www.nxp.com.
In the automotive world, NXP connects the car with its environment via air interfaces and connects
the in-vehicle devices and networks. NXP brings car-to-x communications into the car, as well as
wireless technologies for vehicle access, Near Field Communication (NFC), and multi-standard
digital broadcast reception. NXP is also driving innovation in advanced technologies, such as car
radars. Today’s high-end cars have more than 200 networked components – and the number
continues to grow. As the market leader in in-vehicle networking, NXP enables efficient, intelligent
communications inside the car based on CAN and LIN standards, and we continue to deliver ever
more robust and higher performance solutions to meet the growing need for bandwidth via
Ethernet and FlexRay products. Protecting privacy and ensuring security in the connected car will
be crucial. NXP, as leader for crypto- and authentication solutions, can bring banking-level security
into the automotive world. Learn more about NXP connects the car at: http://www.nxp.com/
connected-mobility/
7.1.2 Key Trends & Developments in the Automotive BYOD Market
Visiongain: What would you say are the key trends and recent developments in the
Automotive BYOD ecosystem and why?

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Automotive Bring Your Own Device (BYOD)
Market 2014-2019: Smartphones & Tablets vs.
Embedded Connected Car Systems
8.2 Airbiquity
Airbiquity is the global leader in connected vehicle services and a pioneer in the development and
engineering of automotive telematics technology. Working in partnership with Airbiquity,
automotive manufacturers, tier 1 suppliers and wireless carriers are delivering customized
Connected Car solutions meeting the management, safety and infotainment needs of their
customers in 50+ countries and 30+ languages. Their platform brand, Choreo, provides services
and connectivity for large players in the connected car market such as Ford, Nissan, Bosch,
Motorola, BMW and GM’s OnStar. Airbiquity has a strong focus on integrating mobile devices and
cloud storage into vehicles. The company sees this as the most reliable and cost-efficient way to
get wireless connectivity into the vehicle and therefore will push the Automotive BYOD market
forward.
According to Airbiquity, Choreo Platform allows OEMs to provide Telematics safety and security
services using best-in-class vendors that are all seamlessly integrated for an end-to-end solution.
Choreo's standard interfaces integrate the expertise of wireless carriers, content & services
providers and app developers for seamless end-to-end solutions for all safety, security and
infotainment needs.
Choreo is a cloud platform for connected vehicle programs. It utilizes industry-standard external
interfaces for incorporating EOM-defined content or service partners, enabling rapid and flexible
ecosystem development. Choreo also provides functions such as content aggregation, subscriber
management, billing and provisioning, integrated b2C and b2bweb portals and much more. All
services are delivered through carrier-grade infrastructure from a resilient cloud platform
architected for connected vehicle service delivery.
8.2.1 Airbiquity Future Outlook
Airbiquity is currently expanding its role in the electric vehicle (EV) telematics market. It is currently
responsible for the in-vehicle web portal and telematics application of Nissan’s electric Leaf model.
Strong growth in the EV market in combination with an already well-established position in the
connected car market will continue to strengthen Airbiquity’s position in the telematics market.
The company is also increasing its presence in Chinavia its partnership with the telecom
infrastructure and service provider China Unicom of Shanghai Partners. The agreement,
announced in February 2013, will enable the cooperation of Airbiquity’s Choreo platform with China
Unicom’s services to provide telematics services in the Chinese automotive market. According to
Airbiquity, the services offered will include infotainment and smartphone integration, commercial
vehicle fleet services, and CRM among others.