VISION51
PAID VS ORGANIC
SEARCH MARKETING

Marketing and Advertising
Marketing and advertising are two very complex things in the digital world, as
there are all kinds of ways they can be used to boost your business. Some
marketing and advertising techniques have a higher success rate than others, but
one thing we encourage is that you are aware of all the different opportunities
and ways to market your business. Every business wants to get themselves out
there and generate as many leads as possible. Two ways you can do this, and in
fact two rather different techniques, are paid search advertising and organic
search marketing.

PAID SEARCH
ADVERTISING
Paid search advertising is pretty much as it sounds. It means
paying to advertise your business in particular ways online,
rather than organically pushing your business out there and
increasing things like website traffic naturally. With this being
said, paid search advertising of course requires you to invest
money into advertising your business, however the cost of
this will vary completely depending on the budget you want
to set.

ORGANIC SEARCH MARKETING
When you search for something online, like a particular term or phrase, the search engine results will
show you two things; paid search results, and organic search results. The paid search results will
generally be at the very top of the page a little bit separate from the rest, and say ‘ad’ somewhere
and stand out visually, whereas the organic search results are the normal ones underneath these.
Organic search results come from when a business naturally optimises their website so that it will be
found when people search for certain keywords or phrases relating to the business. Search engine
algorithms will list websites depending on the relevance of them to the search term used.

If you want consistent results, the best way to achieve this is to
build it up organically, as this will last and you will continue to
generate the leads you need constantly, whereas when you do
paid search advertising, although the results come in thick and
fast, it doesn’t necessarily last in the long run. However, paid
search generates results a lot quicker than organic search
marketing, and these are also guaranteed. As well as this, if you
find certain types of campaigns work really well for your
business and you are reaching your target audience effectively,
this will help you to set up similar campaigns in the future as
you know what works for your business.
PAID VS ORGANIC SEARCH

CONTACT US
306 The Base, Dallam Lane, Warrington, WA27NG
ADDRESS
01925555858
PHONE NUMBER
www.vision51.co.uk
WEBSITE

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