Details about Public Relation

1. Public

2. Public relation
Public relations involves building good relations
with the company’s various publics by obtaining
favourable publicity, building up a good
corporate image, and handling or heading off
unfavourable rumours, stories and events…
Public relation is used to promote product,
people, ideas and activities….

3. Benefits and Challenges of
public relations
Benefits Challenges
Influence No direct control
Reach No guaranteed results
Cost-effectiveness Evaluation

4. Strategic Plan to Develop PR
• Aims and objectives
• Target audience
• Target media
• PR tactics
• Schedule
• Resources and budget
• Evaluation

5. PR Department functions Include:
• Press relations or press agency
• Product publicity
• Public affairs
• Lobbying
• Investor relations
• Development

6. Major Public Relations Tools
News Speeches Special Events
Written
materials
Audio-visual
materials
Corporate
Identity
materials
Public
service
activities
Buzz
marketing
Social
Networking
Mobile tour
marketing
Internet

8. Thank
you
From: Vishal