The key to the success of any PR campaign is to work closely with social media. It takes search engines time to index a website and rank it higher. Sending press releases and engaging in social media 30-90 days prior to launch is recommended.

1. Social Media & PR
Essential elements of a flawless product launch

2. Why Social Media?
• News is the top shared content across all channels
• People really on content from their influencers
• In 2014 it takes 23 touch points to make a sale
• 24/7 new cycle with journalists relying on social
media content for stories

4. Benefits of Social Media
• Get Ranked on Search
• Build Early Awareness & Interest in Your Startup
• Build an Audience before Sales or Raising Venture Capital
• Amplify key messaging
• Many advertising options to drive targeted users to key
pages, encourage downloads, while contests can help
build excitement and awareness
• Position Yourself As The Expert in Your Industry

5. Social Media & PR
• Activities should not exist in separate silos
• Maximize campaign reach
• Assist PR through interaction with key reporters
• Consistent message through all channels

6. 30-60 days prior to launch
• Get search ready - search engines e.g. Google,
Bing need time to index a site and relevant content
in order to rank high in searches
• Activate social channels
• Build social interest
• Launch social ads

7. Activities
• Research - review of company, related developments
• Online environmental scan - customers, partners, investors, influencers websites & social
channels
• Keyword research - SEO keywords list built based on value proposition & customer
goals
• Recommendations - website & social channel from content, graphics, SEO ready
• Build - content calendar & advertising campaign
• Build media lists on social channels & amplify message of PR pitches
• Execute content calendar & advertising campaign
• Analyze social interactions
• Tweak social strategy

8. Thank You