It's about how effective TV advertisements are.

1. TV Advertisements
Presentation by-
1)Warisha Ali
2)Yamini Saini
3)Vipra Kothari

2. O Advertising - means of communication
O Advertisements - messages paid for by those who
send them - intended to inform who receive them
O Advertising industry - companies that advertise,
create the advertisements, carries the ads, copy
editors, visualizers, brand managers, researchers,
creative heads and designers who take it the last
mile to the customer or receiver
O Company hires an agency - briefs them on the
brand, its imagery, the ideals and values behind it,
the target segments

3. O Advertising is
important for the
customers
O Advertising is
important for the
seller and companies
producing the
products
O Advertising is
important for the
society

4. O Online Advertising
O Newspaper Ads
O Radio Advertising
O Television Advertising
O Public Speaking
O Door Hangers and
Flyers
O Event Sponsorship
O Word-of-Mouth
Advertising

5. 1) TV pays back both over the
short- and long-term
2) TV creates the most profit
3) Creative campaigns
increase market share
4) TV advertising is twice as
effective at increasing sales
per equivalent exposure
than the next best
performing medium, which
is press

7. 1)Strong Impact
2)Mass Coverage
3)Repetition

8. • Represent your brand clearly
• Create a storyline
• Develop a signature character or theme
• Keep it simple
• Don’t cut corners

9. Lets think of an effective TV
advertisement