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The agency for a new world
Africa’s fortunes
favour the brave
The agency for a new world
Why leaders invest
in building the icons
of a new world
Africa’s fortunes favour the brave 3
Who we are
We are game changers, disrupters, team players,
trusted partners, business innovators, progressive
thinkers and international professionals.
Brand Communications is a leading
independent agency that develops
communications for the icons of a
new world. We offer a brand-led, 360°
approach for clients all across Africa
and those entering the continent –
including strategy, design, advertising,
public relations, public affairs and
digital communications.
From a rich variety of African and
international backgrounds, we come
together to work in a collaborative way.
Across our team we speak English, French,
Afrikaans, Ibibio, Kikuyu, Bafang, Slovak,
German, Greek, Italian, Spanish, Flemish,
Twi, Ewe, Ga, Fante, Hausa Lingala, Pedi,
Swahili, Tigrinya, Amharic, Wolof, Dioula
and Zulu.
We are at the forefront of dynamic
business developments on the continent
and, together with our clients, we aim to
positively impact the future growth of a
new world taking shape.
We are driven to help maximise the growth,
profitability and campaign outcomes our
clients seek to achieve.
Africa’s fortunes favour the brave 4
Navigating
for success in
a new world
Developing the influence of leaders
and unlocking the potential of their
brands, to make both iconic.
Africa’s fortunes favour the brave 5
New world
thinking
Employing the intellectual capital
of our teams to give leaders, brands
and campaigns more standout.
Africa’s fortunes favour the brave 6
360°
approach
We use a brand-led 360°
communications, full-service
agency approach to implement
iconic branding consistently
across all touchpoints.
Africa’s fortunes favour the brave 7
What we do
We are committed to developing the icons
of a New World and making them recognisable
on a regional, national and global stage. At the
same time we help international clients on their
journey in Africa.
Through our strong global partnerships
and local networks, we give our clients
greater access to promote and grow
their leadership and their brands on
both regional and world stages.
From idea creation to implementation,
our full service agency seamlessly joins
up a range of communication disciplines
to maximise investment and consistency
across all client stakeholders and markets.
Branding
& design
Iconic
brands
Public
relations
Internal
comms
Media
relations
Public
affairs
Advertising
Digital
Corporate
comms
Africa’s fortunes favour the brave 8
Private Equity in Africa.
The frontier market opportunity.
Window to your world. African technology
takes on the world through interactivity.
Pan-African commitment localised.
Growing Africa’s insurance industry.
Transforming Industry.
Transforming Nigeria.
Growing cross-border.
Through reciprocal relationships.
Limitless. Not just a free trade zone,
a strategic intervention.
Transforming Africa.
One girl at a time.
Investing in infrastructure.
Delivering change.
Fuel the life you lead. Competition
through local content fuels aspirations.
The future is pan-African. The building
of a truly home-grown multinational brand.
The optimal link for building business in
Africa. A paradigm shift in venture capital.
Proven pioneer. How building markets
transforms lives in Africa.
Taking the UK Embassy
of Côte d’Ivoire online.
Petro Ivoire.
Moving Forward.
Mobile Technology.
Smart Africa.
The Wings of Morocco.
African, naturally.
Building prestige. Capturing the property
market in Ghana.
Power. People.
Progress.
Connecting Business.
Connecting Africa.
BUSINESS COUNCIL
FOR AFRICA
Urban energy and diversity
in Côte d’Ivoire.
A selection of our clients
Africa’s fortunes favour the brave 9
Branding, design
and advertising
Africa’s fortunes favour the brave 10
Branding
and design
1. Align brands to
business strategy
Business Strategy
Brand promise
Differentiation / Positioning / Value propositions
2. Position: how to grow
the influence of clients
and their brands
Guide market sentiment
Guide client brand experience
Guide brand reputation with stakeholders
Guide brand reputation with stakeholders
Guide internal brand behaviours
Brand cut-through
3. Design: how to make
clients and their brands
cut-through and stand
out more than the
competition
Brand design
Visual identity and systems
Brand innovation and Digital design
Brand optimisation
4. Optimise the
brand through
consistent, brand-led,
360°communications
360° communications delivered via brand touch points
– growth via intangible brand value
Growing loyal relationships
Creating barriers
for competition
Africa’s fortunes favour the brave 11
Advertising
We offer our clients a range of advertising
services, including design, creative
conceptualisation and full production.
We are media neutral and not driven by
media commissions. We only use those
mediums that we think will benefit the
brand and be effective touchpoints through
which to help realise the objectives of the
organisation.
We also work with media monitoring
agencies for those clients on retainer with
us, to help measure brand or product SOV
(Share of voice) in the markets, as well as
monitor actual implementation of materials
by media owners.
Television
Design and production of epic television commercials as well as motion graphic solutions, used
to drive awareness through heightened emotional and creative impact, across either cross border
satellite platforms or national terrestrial TV channels
Radio
Conceptualisation and production of radio commercials or content, for consistent brand presence
and awareness locally and across the continent, including broadcast on national and community
radio and the rise of specialist, market segment focused stations
Billboard
From large outdoor sites to smaller gantries and walk-by sites such as bus-stations and the like,
we use billboard to drive presence and talkability of brands and their products or services.
Print
We use print albeit in big newspapers, magazines or niche publications to drive relevant information
and brand recall.
Online and mobile
Increasingly, we use digital communications as the market matures. This includes traditional online
advertising campaigns where click-throughs and impressions can be instantly monitored. Mobile
broadband volumes are projected to increase by over 200% by 2020 and mobile advertising is
becoming a key part of campaigns.
Africa’s fortunes favour the brave 12
Digital
User experience design
― UX is the process
of enhancing user
satisfaction by
improving the usability,
accessibility and
pleasure provided
in the interaction
between the user
and the product
User interface design
― User interface design
is complementary to
UX, the look-and-feel,
the presentation and
interactivity of
a product
Web development
― Developing websites
and other digital
interfaces for hosting
via intranet or internet.
Using coding skills that
involve WordPress,
HTML5/CSS3, PHP,
Jquery, SQL/MySQL,
Bootstrap/Skeleton,
foundation
― Types of services
include:
Web development,
Desktop  web apps,
CMS development,
Intranet development,
Ecommerce
development,
Database integration,
CRM (Customer
relationship marketing),
SEP (Search Engine
Optimisation)
Video and
motion graphics
— Post production of
materials for Corporate
and Product Videos,
Demonstrations,
Explainers,
Infographics,
Title sequences, etc.
— Services include:
Storyboarding,
Conceptualisation,
video editing,
motion graphics,
animation
― (Motion graphics
encompass digitally
produced video footage
or animation, creating
the illusion of motion
– usually combined
with audio for use in
multimedia projects)
Africa’s fortunes favour the brave 13
Digital
Our Digital design and Web development
offerings include the design and building
of code, from scratch, for websites, mobile
sites, CMS (Content Management Systems),
intranets, business tools and all things
interactive.
Under our Motion offering we also
create and develop video production,
animation, motion graphics and
editing. We plan, conceptualise,
produce and edit, using either
live-action video or motion graphics
to inform, educate, simplify and tell
brand stories on screen.
Digital
Digital design Web development Motion
Africa’s fortunes favour the brave 14
Corporate
communications
and public relations
Africa’s fortunes favour the brave 15
We create effective and inspiring communications that deliver on business vision, engage stakeholders
and manage an organisation’s reputation internally and externally. We understand business and use the
full scope of Brand Communications to develop, communicate and manage a cohesive strategy across for
your organisation.
Our Corporate
communications
offering and approach
Corporate Communications
Engaging stakeholders Driving open communications
Regular and driven strategic communications, via internal
communications at business development moments and
milestone moments.
Inspiring and inclusive communications that motivate employees
around company aims and vision
Key messages Internal comms Day-to-day partners Influencer engagement Raising awareness
Simple, powerful
messages that are
delivered consistently
on all platforms
Profiling CEOs/ business
heads using multiple
corporate channels
Working in close
partnership with company
leaders, communications,
marketing and other
divisions
Comms with relevant
influencers: business
leaders, investors, other
key communities
Through Internal comms,
events, input on marketing
materials, branding,
campaigns, brand
revitalisation, etc.
Materials Digital strategies CSR Issues management
Crises prep 
management
Develop and manage
multi-platform corporate
materials that reflect the
brand and ensure they
are being effectively used
across the organisation
Develop and oversee digital
content which reflects
company’s brand and
messaging and greater
engagement on intranet
Develop strategy around
branding, content delivery,
connecting with
right audiences
Ensure preparedness, including pre-crisis audit of risk
issues, scenario planning, readiness training, media
training, monitoring, spokesperson identification, logistics
preparation, situation set-up, social media engagement
and monitoring
Africa’s fortunes favour the brave 16
Public
relations
We understand the power of story-telling
and have a proven track record of success.
We take simple and meaningful messages
to the right external audiences that deliver
a company’s vision and new business lines
so you are empowered to shape your
own narrative. Using the full scope of
Brand Communications, we ensure
a company’s message builds on its
reputation and in turn grows your impact,
strengthens your brand and improves
your competitive positioning.
Public relations
Work plan Creating meaningful PR
Develop and implement strategy, translating
corporate goals and key messages into plans that
integrate communications using multiple channels
Cultivate relationships with targeted external
audiences that make an impact
Public
relations
Executive
comms
Media
coverage
Media
relations
Materials
Identify
compelling
strategies and
stories that
reach the right
media and
other external
audiences
Speechwriting,
scripts,
talking points
and public
presentations
for events such
as media day
and industry
events
Manage
external media
coverage, source
and manage
interviews, to
generate positive
views about the
organisation
Cultivate,
manage
and drive
relationships with
key business and
trade reporters to
secure coverage
at the right, or
critical moments
Develop
media toolkits,
biographies,
talking points
and briefs
Media
coaching
Digital
strategies
Industry
organisations
Events
Issues/Crises
management
Deliver ongoing
targeted
and relevant
media and
presentation
training for
company
executives,
using live
scenarios that
match media
and industry
audiences
Develop
and oversee
digital content
which reflects
company’s
brand and
messaging
and greater
engagement
on social media
platforms
Work with
leadership
to co-ordinate
messaging and
engagement
with industry
organisations
Oversee
materials for
events, content
production
(multiple
channels) and
deliver company
messages,
manage
talking points
Anticipate
and identify
challenges
and emerging
issues. Build
processes for
leadership
to escalate
and calibrate
around crisis
comms, using
step-by-step
scenarios
Africa’s fortunes favour the brave 17
Public
affairs
Africa’s fortunes favour the brave 18
Public
affairs
Influencing political and regulatory decisions
requires penetrating insights, compelling
language, powerful arguments and motivating
campaigns. By engaging politicians, the media
and the public, we can help clients shape,
create or adapt to their message and offering.
We provide clients with political intelligence
and the support they need to engage
stakeholders, manage their reputations,
and design and run impactful campaigns
to achieve their objectives.
Public affairs
Work plan Creating meaningful PR
Develop and implement strategy, translating
corporate goals and key messages into plans that
integrate communications using multiple channels
Cultivate relationships with targeted external
audiences that make an impact
Public
relations
Executive
comms
Media
coverage
Media
relations
Materials
Identify
compelling
strategies and
stories that
reach the right
media and
other external
audiences
Speechwriting,
scripts,
talking points
and public
presentations
for events such
as media day
and industry
events
Manage
external media
coverage, source
and manage
interviews, to
generate positive
views about the
organisation
Cultivate,
manage
and drive
relationships with
key business and
trade reporters to
secure coverage
at the right, or
critical moments
Develop
media toolkits,
biographies,
talking points
and briefs
Media
coaching
Digital
strategies
Industry
organisations
Events
Issues/Crises
management
Deliver ongoing
targeted
and relevant
media and
presentation
training for
company
executives,
using live
scenarios that
match media
and industry
audiences
Develop
and oversee
digital content
which reflects
company’s
brand and
messaging
and greater
engagement
on social media
platforms
Work with
leadership
to co-ordinate
messaging and
engagement
with industry
organisations
Oversee
materials for
events, content
production
(multiple
channels) and
deliver company
messages,
manage
talking points
Anticipate
and identify
challenges
and emerging
issues. Build
processes for
leadership
to escalate
and calibrate
around crisis
comms, using
step-by-step
scenarios
LR image
Africa’s fortunes favour the brave 19
BC
Côte d’Ivoire
S U D A N
S O M A L I A
D J I B O U T I
E R I T R E A
E G Y P T
L I B Y A
A L G E R I A
T U N I S I A
M O R O C C O
W E S T E R N
S A H A R A
M A U R I T A N I A
M A D A G A S C A R
B O T S W A N A
S O U T H
A F R I C A
N A M I B I A
L E S O T H O
SWA ZIL AND
ETHIOPIAS I E R R A L E O N E
T H E G A M B I A
C A P E V E R D E
G U I N E A - B I S S A U
G H A N A
M A L I
C Ô T E
D ’ I V O I R E
B U R K I N A
F A S O
B E N I N
E Q U A T O R I A L G U I N E A
S Ã O T O M É  P R Í N C I P E
C H A DS E N E G A L
N I G E R
N I G E R I A
G U I N E A
C E N T R A L A F R I C A N
R E P U B L I C
C A M E R O O N
G A B O N
C O N G O
D . R . C O N G O
K E N Y AU G A N D A
S O U T H
S U D A N
Z I M B A B W E
Z A M B I A
A N G O L A
T A N Z A N I A
B U R U N D I
R W A N D A
Agence dediée
Agence relais
Bamako – Cotonou – Dakar – Douala
Kinshasa – Libreville – Lomé – Nairobi
N’Djamena – Ouagadougou – Pointe Noir
Francophone media
buying footprint
extending into Africa
We offer Francophone clients
pan-African media expertise
across 14 countries
Our Francophone clients include:
Africa’s fortunes favour the brave 20
Our
presence in
Côte d’Ivoire
Our hub for Francophone markets
Yvan Guehi leads our Abidjan office
which operates as a hub to cover the
Francophone West Africa territory, right
from building Brand, Public relations,
Public affairs and Advertising strategies
to implementing campaigns.
Africa’s fortunes favour the brave 21
BC Ghana
Anglophone media
buying footprint
extending into Africa
We offer Anglophone clients
pan-African media expertise
across 7 countries
Our Anglophone clients include:
S U D A N
S O M A L I A
D J I B O U T I
E R I T R E A
E G Y P T
L I B Y A
T U N I S I A
M A L I
C A P E V E R D E
S E N E G A L
G U I N E A - B I S S A U
C Ô T E
D ’ I V O I R E
B U R K I N A
F A S O
S I E R R A L E O N E
T H E G A M B I A
A L G E R I A
M O R O C C O
W E S T E R N
S A H A R A
M A U R I T A N I A
M A D A G A S C A R
B O T S W A N A
S O U T H
A F R I C A
N A M I B I A
L E S O T H O
SWA ZIL AND
ETHIOPIA
C E N T R A L A F R I C A N
R E P U B L I C
C H A D
C A M E R O O N
E Q U A T O R I A L G U I N E A
S Ã O T O M É  P R Í N C I P E
G A B O N
C O N G O
N I G E R
B E N I N
N I G E R I A
G U I N E A
G H A N A
U G A N D A
S O U T H
S U D A N
R W A N D A
B U R U N D I
T A N Z A N I A
K E N Y A
Z I M B A B W E
Z A M B I A
D . R . C O N G O
A N G O L A
Ghana
Nigeria
Liberia
Sierra Leone
Gambia
Guinea
DR Congo
Africa’s fortunes favour the brave 22
Our presence
in Ghana
Our hub for Anglophone markets
Brand Communications Group opened an
external branch in Accra-Ghana in 2010.
Starting with only one client, Ecobank Gh
Ltd, and with a skeletal staff of three,
Brand Communications Ghana has grown
into a full-service marketing communications
agency, led by Tina Boadi.
LR image
Africa’s fortunes favour the brave 23
BC Nigeria
Nigerian clients include:
Africa’s fortunes favour the brave 24
Our presence
in Nigeria
A growing presence in this key market
Brand Communications recognises the
pivotal role that Nigeria occupies on the
continent. As one of the emerging economies
of Africa, with the largest population and
a growing youth demographic, Nigeria
continues to represent enormous potential.
We are ideally positioned to help our clients
reach out to target audiences and
increase their market share.
1
2 3 4
Africa’s fortunes favour the brave 25
Our global
presence
We are fiercely independent and help clients drive
the objectives of their brands, organisations and
initiatives using our global and local presence,
market knowledge and understanding.
Our offices
1 London – Global HQ
2 Abidjan – Francophone markets
3 Accra – Anglophone markets
4 Lagos – Nigerian market
Building
iconic
brands
Audit and analysis
Analysis/Brand objective
Landscape/Competitors/
Consumers/Research
Brand Narrative
Ideas/Identity/Design/Creative/
Brand platforms/Channels/
Campaigns
Create the narrative and design
– Narrative development
– Design development
– Creative campaign ideas
Define goals and objectives
– Understand trends and/or market forces
– Evaluate current perceptions and channel effectiveness
– Perform internal/external audit and gap analysis
Develop the
strategy and
positioning
– Validation
with audiences
– Internal
engagement
– Strategic
development
Execute and
implement
comms
– Public relations
– Corporate
communications
– Public affairs
– Advertising
– Social media
– Internal comms
– Events and
activations
– Media monitoring
– Brand evaluation
and management
Strategy
and
design
Values/
Essence/
Benefit/
Differentiation/
Motivation/
Personality
Brand
Comms
Brand comms/
Awareness/
Preference/
Reputation/
Measurement
Africa’s fortunes favour the brave 26
Our model
4 steps to successful
brand-led, 360°communications
that optimise your brand.
4
1
2
3
Africa’s fortunes favour the brave 27
The team
Terhas Berhe
Founder and Managing Director
Terhas Berhe is the founder and Managing
Director of Brand Communications.
Terhas has over 20 years’ experience in
brand development and public relations
management, working across Africa and in
Canada and the UK. She takes a pragmatic
approach to creating and managing
campaigns. Her hands-on management
style ensures that Brand Communications’
diverse and collective thinking leads to
a distinct customer experience for
every client.
Charles Walker
Strategy Director
Charles joined Brand Communications
in 2011 and leads on strategy for many
of the firm’s major clients. He was
previously the owner and CEO of Kemistry
Brand Consultancy in South Africa until
2009 where he worked on branding and
communications strategies for clients
including Barclays, Coca-Cola, Vodacom,
the South African Broadcast Corporation
and the city of Johannesburg.
Zarina Banu
Senior Director of Corporate
Communications  Public Relations
Zarina joined Brand Communications
in 2016, where she leads the Corporate
Communications and PR team. She was
Senior Counsel at Ogilvy in Hong Kong,
where she was part of the team that won
the 2015 Holmes Report Asia Pacific
Consultancy of the Year. Zarina is a former
broadcast journalist. While at Al Jazeera
English, Zarina and her teams won the Royal
Television Society’s News Channel of the
Year for coverage of the 2011 Arab Spring.
Mark Sabah
Director of Public Affairs
Mark joined Brand Communications in
2016 after six years at Hermitage Capital
where he led on international government
relations for the global Magnitsky
campaign. Mark has over 16 years’
experience in public and political affairs in
London, Brussels and Hong Kong, where
he was a regional director for corporate
clients across the Asia-Pacific region.
Mark was brought up in Africa, having
lived in Mali, Zimbabwe, Lesotho and
Namibia before moving to the UK.
Africa’s fortunes favour the brave 28
The team
Kam Devsi
Head of Brand Design
Kam joined Brand Communications in
2015. Kam has worked with numerous
global creative agencies including
Interbrand, Futurebrand and Siegel+Gale.
He has over 20 years’ experience in
corporate branding including identity and
branding development, developing and
directing unique corporate identities for
clients such as American Express and
Barclays. Kam has been awarded a DBA
award for Design Effectiveness, ‘Gold’ at
the Transform Awards in 2010 and 2011,
as well as ‘Silver’ at the New York Festival.
Damien Robins
Creative Director
Damien joined Brand Communications
in 2016 having worked with some of the
UK’s most highly regarded Integrated
agencies including Ogilvy Mather, Mother,
Fold 7 and Wieden+Kennedy. Over an 18
year career, Damien has worked with some
of the world’s most well-known brands to
create design-led campaigns, events and
branding. Damien was born in the Solomon
Islands and raised in Australia. He has
worked in Australia, the US, Argentina
and the UK.
Oliver Sarr
Head of Digital
Oliver was born in The Gambia. He joined
Brand Communications in 2008, having
previously worked at Gamesman where
he was a design engineer. After gaining
his Degree from Bradford University,
Oliver trained as an Industrial Designer
before making the switch to branding
and communications. Oliver now heads
the digital department that creates
Brand Communications’ digital offering
such as websites and animations. Oliver
leads a team of digital designers, developers,
motion designers and animators.
Africa’s fortunes favour the brave 29
The team
Yvan Guehi
Country Manager, Côte d’Ivoire
Yvan, who was born in Côte d’Ivoire,
joined Brand Communications in 2009.
Yvan became Country Manager for clients
in Côte d’Ivoire, after being promoted
from Account Manager and Senior Account
Manager. In 2016, Yvan opened the
Brand Communications office in Abidjan
where he leads on long-term growth
strategy for clients in West Africa and
the Francophone region.
Tina Boadi
Country Manager, Ghana
Tina joined Brand Communications in
2010 as Client Services Director for the
Ghana Office. Now as Country Manager,
Tina draws on her vast experience
gained while working for clients such as
Unilever Ghana, the London Development
Agency (LDA) and the European Regional
Development Fund (ERDF). Tina’s
specialities include strategy, branding,
advertising and event management.
Tina is a member of the Advertising
Association of Ghana.
Chimène Toko-Awambeng
Business Development Manager,
Francophone Africa
Chimène has an extensive background
in consultancy in Europe and Africa. This
includes four years of consultancy work in
Cameroon and the Republic of the Congo,
managing teams of 10 to 15 people on a
wide range of clients, focusing on emerging
markets. Chimène also spent six years
managing portfolios for insurance companies
in the commercial sector of France before
joining Brand Communications. Chimène
is a recent MBA graduate from Hult
International Business School.
Salihu Mahmud
Project Manager, Nigeria
Salihu joined Brand Communications in
2008. Salihu co-ordinates on client and
project management for all clients based
in Nigeria, including Ecobank. Salihu is
also skilled at corporate events, product
launches, branch openings and works with
other offices on pan-African co-ordination.
Salihu previously worked in Saudi Arabia
and London, specialising in graphic design
and digital strategy.
Africa’s fortunes favour the brave 30
A summary of our services
Branding and Design
— Brand strategy
— Positioning
— Innovation
— Architecture
— Marketing planning
— Advertising strategy
— Brand definition
— Brand identity
— Creative brand platforms
for communications and/or
advertising campaigns
— Brand guidelines
Advertising
— Above-the-line campaigns
	 ― Television
	 ― Radio
	 ― Print
	 ― Billboards
	 ― Online and social media advertising
— Below-the-line campaigns
	 ― Direct marketing
	 ― Activations
	 ― Promotions
	 ― Launches
Corporate comms
— Develop key messages
— Internal communications
— Building partnerships
— Engaging influencers
— Raising awareness
— Create materials
— Create and enhance
digital strategies
— Develop and execute
CSR plans
— Issues management
— Crisis preparation
and management
Digital
— Design and build websites
— Design and build mobile sites
— Design and develop Intranets
— Video production
— Animation
— Motion graphics
— Editing suites
— Live action videos
— Motion graphics
— Post production
Public relations
— Executive communications
— Media relations
— Create materials
— Media training
— Create and develop
digital strategies
— Event creation
and management
— Issues management
— Crisis preparation
and management
Public affairs
— Political engagement
— Government relations
— Stakeholder engagement
— Crisis management
— Campaign engagement
and promotion
— Regulatory engagement
— Speaker platforms
Africa’s fortunes favour the brave 31
Are you ready to access the power
and potential of Africa?
If you are looking to build excellent
communications strategies in Africa, develop
relationships across these exciting new markets
and tap into a consumer base that is growing at
an unprecedented rate, or if you are an African
company seeking entry to the UK, Europe or
the USA, Brand Communications can help.
Contact our offices in the heart of London or in Africa
to discuss how we can work together.
Website:
brandcommsgroup.com
Twitter:
Corporate communications and Public relations: @brandcomms
Public affairs: @brandcommsPA
LinkedIn:
linkedin.com/company/brand-communications
YouTube:
Brand Communications
London
E:	london@brandcommsgroup.com
T:	 +44 20 7638 6856
28-29 Threadneedle Street
London, EC2R 8AY
Abidjan
E: abidjan@brandcommsgroup.com
T: +225 20 30 59 27
Accra
E:	accra@brandcommsgroup.com
T:	 +233 302 541 460
F:	 +233 206 392 894
No. 6C Oleander Street
East Legon, Accra
Lagos
E:	lagos@brandcommsgroup.com
T:	 +234 802 798 1911
The agency for a new world
Thank you
All information within this presentation is Copyright ©2016 Brand Communications.
Reproduction, distribution or transmission by any means without the prior
permission of Brand Communications is prohibited. All rights reserved.
London
E: London@brandcommsgroup.com
T: +44 (0)20 7638 6856
Accra
E: Accra@brandcommsgroup.com
T: +233 302 54 14 60
Lagos
E: Lagos@brandcommsgroup.com
T: +234 802 798 1911
Abidjan
E: Abidjan@brandcommsgroup.com
T: +225 20 30 59 27

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BRAND-COMMUNICATIONS-Who-We-Are_Brochure

  • 1. The agency for a new world Africa’s fortunes favour the brave
  • 2. The agency for a new world Why leaders invest in building the icons of a new world
  • 3. Africa’s fortunes favour the brave 3 Who we are We are game changers, disrupters, team players, trusted partners, business innovators, progressive thinkers and international professionals. Brand Communications is a leading independent agency that develops communications for the icons of a new world. We offer a brand-led, 360° approach for clients all across Africa and those entering the continent – including strategy, design, advertising, public relations, public affairs and digital communications. From a rich variety of African and international backgrounds, we come together to work in a collaborative way. Across our team we speak English, French, Afrikaans, Ibibio, Kikuyu, Bafang, Slovak, German, Greek, Italian, Spanish, Flemish, Twi, Ewe, Ga, Fante, Hausa Lingala, Pedi, Swahili, Tigrinya, Amharic, Wolof, Dioula and Zulu. We are at the forefront of dynamic business developments on the continent and, together with our clients, we aim to positively impact the future growth of a new world taking shape. We are driven to help maximise the growth, profitability and campaign outcomes our clients seek to achieve.
  • 4. Africa’s fortunes favour the brave 4 Navigating for success in a new world Developing the influence of leaders and unlocking the potential of their brands, to make both iconic.
  • 5. Africa’s fortunes favour the brave 5 New world thinking Employing the intellectual capital of our teams to give leaders, brands and campaigns more standout.
  • 6. Africa’s fortunes favour the brave 6 360° approach We use a brand-led 360° communications, full-service agency approach to implement iconic branding consistently across all touchpoints.
  • 7. Africa’s fortunes favour the brave 7 What we do We are committed to developing the icons of a New World and making them recognisable on a regional, national and global stage. At the same time we help international clients on their journey in Africa. Through our strong global partnerships and local networks, we give our clients greater access to promote and grow their leadership and their brands on both regional and world stages. From idea creation to implementation, our full service agency seamlessly joins up a range of communication disciplines to maximise investment and consistency across all client stakeholders and markets. Branding & design Iconic brands Public relations Internal comms Media relations Public affairs Advertising Digital Corporate comms
  • 8. Africa’s fortunes favour the brave 8 Private Equity in Africa. The frontier market opportunity. Window to your world. African technology takes on the world through interactivity. Pan-African commitment localised. Growing Africa’s insurance industry. Transforming Industry. Transforming Nigeria. Growing cross-border. Through reciprocal relationships. Limitless. Not just a free trade zone, a strategic intervention. Transforming Africa. One girl at a time. Investing in infrastructure. Delivering change. Fuel the life you lead. Competition through local content fuels aspirations. The future is pan-African. The building of a truly home-grown multinational brand. The optimal link for building business in Africa. A paradigm shift in venture capital. Proven pioneer. How building markets transforms lives in Africa. Taking the UK Embassy of Côte d’Ivoire online. Petro Ivoire. Moving Forward. Mobile Technology. Smart Africa. The Wings of Morocco. African, naturally. Building prestige. Capturing the property market in Ghana. Power. People. Progress. Connecting Business. Connecting Africa. BUSINESS COUNCIL FOR AFRICA Urban energy and diversity in Côte d’Ivoire. A selection of our clients
  • 9. Africa’s fortunes favour the brave 9 Branding, design and advertising
  • 10. Africa’s fortunes favour the brave 10 Branding and design 1. Align brands to business strategy Business Strategy Brand promise Differentiation / Positioning / Value propositions 2. Position: how to grow the influence of clients and their brands Guide market sentiment Guide client brand experience Guide brand reputation with stakeholders Guide brand reputation with stakeholders Guide internal brand behaviours Brand cut-through 3. Design: how to make clients and their brands cut-through and stand out more than the competition Brand design Visual identity and systems Brand innovation and Digital design Brand optimisation 4. Optimise the brand through consistent, brand-led, 360°communications 360° communications delivered via brand touch points – growth via intangible brand value Growing loyal relationships Creating barriers for competition
  • 11. Africa’s fortunes favour the brave 11 Advertising We offer our clients a range of advertising services, including design, creative conceptualisation and full production. We are media neutral and not driven by media commissions. We only use those mediums that we think will benefit the brand and be effective touchpoints through which to help realise the objectives of the organisation. We also work with media monitoring agencies for those clients on retainer with us, to help measure brand or product SOV (Share of voice) in the markets, as well as monitor actual implementation of materials by media owners. Television Design and production of epic television commercials as well as motion graphic solutions, used to drive awareness through heightened emotional and creative impact, across either cross border satellite platforms or national terrestrial TV channels Radio Conceptualisation and production of radio commercials or content, for consistent brand presence and awareness locally and across the continent, including broadcast on national and community radio and the rise of specialist, market segment focused stations Billboard From large outdoor sites to smaller gantries and walk-by sites such as bus-stations and the like, we use billboard to drive presence and talkability of brands and their products or services. Print We use print albeit in big newspapers, magazines or niche publications to drive relevant information and brand recall. Online and mobile Increasingly, we use digital communications as the market matures. This includes traditional online advertising campaigns where click-throughs and impressions can be instantly monitored. Mobile broadband volumes are projected to increase by over 200% by 2020 and mobile advertising is becoming a key part of campaigns.
  • 12. Africa’s fortunes favour the brave 12 Digital
  • 13. User experience design ― UX is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product User interface design ― User interface design is complementary to UX, the look-and-feel, the presentation and interactivity of a product Web development ― Developing websites and other digital interfaces for hosting via intranet or internet. Using coding skills that involve WordPress, HTML5/CSS3, PHP, Jquery, SQL/MySQL, Bootstrap/Skeleton, foundation ― Types of services include: Web development, Desktop web apps, CMS development, Intranet development, Ecommerce development, Database integration, CRM (Customer relationship marketing), SEP (Search Engine Optimisation) Video and motion graphics — Post production of materials for Corporate and Product Videos, Demonstrations, Explainers, Infographics, Title sequences, etc. — Services include: Storyboarding, Conceptualisation, video editing, motion graphics, animation ― (Motion graphics encompass digitally produced video footage or animation, creating the illusion of motion – usually combined with audio for use in multimedia projects) Africa’s fortunes favour the brave 13 Digital Our Digital design and Web development offerings include the design and building of code, from scratch, for websites, mobile sites, CMS (Content Management Systems), intranets, business tools and all things interactive. Under our Motion offering we also create and develop video production, animation, motion graphics and editing. We plan, conceptualise, produce and edit, using either live-action video or motion graphics to inform, educate, simplify and tell brand stories on screen. Digital Digital design Web development Motion
  • 14. Africa’s fortunes favour the brave 14 Corporate communications and public relations
  • 15. Africa’s fortunes favour the brave 15 We create effective and inspiring communications that deliver on business vision, engage stakeholders and manage an organisation’s reputation internally and externally. We understand business and use the full scope of Brand Communications to develop, communicate and manage a cohesive strategy across for your organisation. Our Corporate communications offering and approach Corporate Communications Engaging stakeholders Driving open communications Regular and driven strategic communications, via internal communications at business development moments and milestone moments. Inspiring and inclusive communications that motivate employees around company aims and vision Key messages Internal comms Day-to-day partners Influencer engagement Raising awareness Simple, powerful messages that are delivered consistently on all platforms Profiling CEOs/ business heads using multiple corporate channels Working in close partnership with company leaders, communications, marketing and other divisions Comms with relevant influencers: business leaders, investors, other key communities Through Internal comms, events, input on marketing materials, branding, campaigns, brand revitalisation, etc. Materials Digital strategies CSR Issues management Crises prep management Develop and manage multi-platform corporate materials that reflect the brand and ensure they are being effectively used across the organisation Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on intranet Develop strategy around branding, content delivery, connecting with right audiences Ensure preparedness, including pre-crisis audit of risk issues, scenario planning, readiness training, media training, monitoring, spokesperson identification, logistics preparation, situation set-up, social media engagement and monitoring
  • 16. Africa’s fortunes favour the brave 16 Public relations We understand the power of story-telling and have a proven track record of success. We take simple and meaningful messages to the right external audiences that deliver a company’s vision and new business lines so you are empowered to shape your own narrative. Using the full scope of Brand Communications, we ensure a company’s message builds on its reputation and in turn grows your impact, strengthens your brand and improves your competitive positioning. Public relations Work plan Creating meaningful PR Develop and implement strategy, translating corporate goals and key messages into plans that integrate communications using multiple channels Cultivate relationships with targeted external audiences that make an impact Public relations Executive comms Media coverage Media relations Materials Identify compelling strategies and stories that reach the right media and other external audiences Speechwriting, scripts, talking points and public presentations for events such as media day and industry events Manage external media coverage, source and manage interviews, to generate positive views about the organisation Cultivate, manage and drive relationships with key business and trade reporters to secure coverage at the right, or critical moments Develop media toolkits, biographies, talking points and briefs Media coaching Digital strategies Industry organisations Events Issues/Crises management Deliver ongoing targeted and relevant media and presentation training for company executives, using live scenarios that match media and industry audiences Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on social media platforms Work with leadership to co-ordinate messaging and engagement with industry organisations Oversee materials for events, content production (multiple channels) and deliver company messages, manage talking points Anticipate and identify challenges and emerging issues. Build processes for leadership to escalate and calibrate around crisis comms, using step-by-step scenarios
  • 17. Africa’s fortunes favour the brave 17 Public affairs
  • 18. Africa’s fortunes favour the brave 18 Public affairs Influencing political and regulatory decisions requires penetrating insights, compelling language, powerful arguments and motivating campaigns. By engaging politicians, the media and the public, we can help clients shape, create or adapt to their message and offering. We provide clients with political intelligence and the support they need to engage stakeholders, manage their reputations, and design and run impactful campaigns to achieve their objectives. Public affairs Work plan Creating meaningful PR Develop and implement strategy, translating corporate goals and key messages into plans that integrate communications using multiple channels Cultivate relationships with targeted external audiences that make an impact Public relations Executive comms Media coverage Media relations Materials Identify compelling strategies and stories that reach the right media and other external audiences Speechwriting, scripts, talking points and public presentations for events such as media day and industry events Manage external media coverage, source and manage interviews, to generate positive views about the organisation Cultivate, manage and drive relationships with key business and trade reporters to secure coverage at the right, or critical moments Develop media toolkits, biographies, talking points and briefs Media coaching Digital strategies Industry organisations Events Issues/Crises management Deliver ongoing targeted and relevant media and presentation training for company executives, using live scenarios that match media and industry audiences Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on social media platforms Work with leadership to co-ordinate messaging and engagement with industry organisations Oversee materials for events, content production (multiple channels) and deliver company messages, manage talking points Anticipate and identify challenges and emerging issues. Build processes for leadership to escalate and calibrate around crisis comms, using step-by-step scenarios
  • 19. LR image Africa’s fortunes favour the brave 19 BC Côte d’Ivoire
  • 20. S U D A N S O M A L I A D J I B O U T I E R I T R E A E G Y P T L I B Y A A L G E R I A T U N I S I A M O R O C C O W E S T E R N S A H A R A M A U R I T A N I A M A D A G A S C A R B O T S W A N A S O U T H A F R I C A N A M I B I A L E S O T H O SWA ZIL AND ETHIOPIAS I E R R A L E O N E T H E G A M B I A C A P E V E R D E G U I N E A - B I S S A U G H A N A M A L I C Ô T E D ’ I V O I R E B U R K I N A F A S O B E N I N E Q U A T O R I A L G U I N E A S Ã O T O M É P R Í N C I P E C H A DS E N E G A L N I G E R N I G E R I A G U I N E A C E N T R A L A F R I C A N R E P U B L I C C A M E R O O N G A B O N C O N G O D . R . C O N G O K E N Y AU G A N D A S O U T H S U D A N Z I M B A B W E Z A M B I A A N G O L A T A N Z A N I A B U R U N D I R W A N D A Agence dediée Agence relais Bamako – Cotonou – Dakar – Douala Kinshasa – Libreville – Lomé – Nairobi N’Djamena – Ouagadougou – Pointe Noir Francophone media buying footprint extending into Africa We offer Francophone clients pan-African media expertise across 14 countries Our Francophone clients include: Africa’s fortunes favour the brave 20 Our presence in Côte d’Ivoire Our hub for Francophone markets Yvan Guehi leads our Abidjan office which operates as a hub to cover the Francophone West Africa territory, right from building Brand, Public relations, Public affairs and Advertising strategies to implementing campaigns.
  • 21. Africa’s fortunes favour the brave 21 BC Ghana
  • 22. Anglophone media buying footprint extending into Africa We offer Anglophone clients pan-African media expertise across 7 countries Our Anglophone clients include: S U D A N S O M A L I A D J I B O U T I E R I T R E A E G Y P T L I B Y A T U N I S I A M A L I C A P E V E R D E S E N E G A L G U I N E A - B I S S A U C Ô T E D ’ I V O I R E B U R K I N A F A S O S I E R R A L E O N E T H E G A M B I A A L G E R I A M O R O C C O W E S T E R N S A H A R A M A U R I T A N I A M A D A G A S C A R B O T S W A N A S O U T H A F R I C A N A M I B I A L E S O T H O SWA ZIL AND ETHIOPIA C E N T R A L A F R I C A N R E P U B L I C C H A D C A M E R O O N E Q U A T O R I A L G U I N E A S Ã O T O M É P R Í N C I P E G A B O N C O N G O N I G E R B E N I N N I G E R I A G U I N E A G H A N A U G A N D A S O U T H S U D A N R W A N D A B U R U N D I T A N Z A N I A K E N Y A Z I M B A B W E Z A M B I A D . R . C O N G O A N G O L A Ghana Nigeria Liberia Sierra Leone Gambia Guinea DR Congo Africa’s fortunes favour the brave 22 Our presence in Ghana Our hub for Anglophone markets Brand Communications Group opened an external branch in Accra-Ghana in 2010. Starting with only one client, Ecobank Gh Ltd, and with a skeletal staff of three, Brand Communications Ghana has grown into a full-service marketing communications agency, led by Tina Boadi.
  • 23. LR image Africa’s fortunes favour the brave 23 BC Nigeria
  • 24. Nigerian clients include: Africa’s fortunes favour the brave 24 Our presence in Nigeria A growing presence in this key market Brand Communications recognises the pivotal role that Nigeria occupies on the continent. As one of the emerging economies of Africa, with the largest population and a growing youth demographic, Nigeria continues to represent enormous potential. We are ideally positioned to help our clients reach out to target audiences and increase their market share.
  • 25. 1 2 3 4 Africa’s fortunes favour the brave 25 Our global presence We are fiercely independent and help clients drive the objectives of their brands, organisations and initiatives using our global and local presence, market knowledge and understanding. Our offices 1 London – Global HQ 2 Abidjan – Francophone markets 3 Accra – Anglophone markets 4 Lagos – Nigerian market
  • 26. Building iconic brands Audit and analysis Analysis/Brand objective Landscape/Competitors/ Consumers/Research Brand Narrative Ideas/Identity/Design/Creative/ Brand platforms/Channels/ Campaigns Create the narrative and design – Narrative development – Design development – Creative campaign ideas Define goals and objectives – Understand trends and/or market forces – Evaluate current perceptions and channel effectiveness – Perform internal/external audit and gap analysis Develop the strategy and positioning – Validation with audiences – Internal engagement – Strategic development Execute and implement comms – Public relations – Corporate communications – Public affairs – Advertising – Social media – Internal comms – Events and activations – Media monitoring – Brand evaluation and management Strategy and design Values/ Essence/ Benefit/ Differentiation/ Motivation/ Personality Brand Comms Brand comms/ Awareness/ Preference/ Reputation/ Measurement Africa’s fortunes favour the brave 26 Our model 4 steps to successful brand-led, 360°communications that optimise your brand. 4 1 2 3
  • 27. Africa’s fortunes favour the brave 27 The team Terhas Berhe Founder and Managing Director Terhas Berhe is the founder and Managing Director of Brand Communications. Terhas has over 20 years’ experience in brand development and public relations management, working across Africa and in Canada and the UK. She takes a pragmatic approach to creating and managing campaigns. Her hands-on management style ensures that Brand Communications’ diverse and collective thinking leads to a distinct customer experience for every client. Charles Walker Strategy Director Charles joined Brand Communications in 2011 and leads on strategy for many of the firm’s major clients. He was previously the owner and CEO of Kemistry Brand Consultancy in South Africa until 2009 where he worked on branding and communications strategies for clients including Barclays, Coca-Cola, Vodacom, the South African Broadcast Corporation and the city of Johannesburg. Zarina Banu Senior Director of Corporate Communications Public Relations Zarina joined Brand Communications in 2016, where she leads the Corporate Communications and PR team. She was Senior Counsel at Ogilvy in Hong Kong, where she was part of the team that won the 2015 Holmes Report Asia Pacific Consultancy of the Year. Zarina is a former broadcast journalist. While at Al Jazeera English, Zarina and her teams won the Royal Television Society’s News Channel of the Year for coverage of the 2011 Arab Spring. Mark Sabah Director of Public Affairs Mark joined Brand Communications in 2016 after six years at Hermitage Capital where he led on international government relations for the global Magnitsky campaign. Mark has over 16 years’ experience in public and political affairs in London, Brussels and Hong Kong, where he was a regional director for corporate clients across the Asia-Pacific region. Mark was brought up in Africa, having lived in Mali, Zimbabwe, Lesotho and Namibia before moving to the UK.
  • 28. Africa’s fortunes favour the brave 28 The team Kam Devsi Head of Brand Design Kam joined Brand Communications in 2015. Kam has worked with numerous global creative agencies including Interbrand, Futurebrand and Siegel+Gale. He has over 20 years’ experience in corporate branding including identity and branding development, developing and directing unique corporate identities for clients such as American Express and Barclays. Kam has been awarded a DBA award for Design Effectiveness, ‘Gold’ at the Transform Awards in 2010 and 2011, as well as ‘Silver’ at the New York Festival. Damien Robins Creative Director Damien joined Brand Communications in 2016 having worked with some of the UK’s most highly regarded Integrated agencies including Ogilvy Mather, Mother, Fold 7 and Wieden+Kennedy. Over an 18 year career, Damien has worked with some of the world’s most well-known brands to create design-led campaigns, events and branding. Damien was born in the Solomon Islands and raised in Australia. He has worked in Australia, the US, Argentina and the UK. Oliver Sarr Head of Digital Oliver was born in The Gambia. He joined Brand Communications in 2008, having previously worked at Gamesman where he was a design engineer. After gaining his Degree from Bradford University, Oliver trained as an Industrial Designer before making the switch to branding and communications. Oliver now heads the digital department that creates Brand Communications’ digital offering such as websites and animations. Oliver leads a team of digital designers, developers, motion designers and animators.
  • 29. Africa’s fortunes favour the brave 29 The team Yvan Guehi Country Manager, Côte d’Ivoire Yvan, who was born in Côte d’Ivoire, joined Brand Communications in 2009. Yvan became Country Manager for clients in Côte d’Ivoire, after being promoted from Account Manager and Senior Account Manager. In 2016, Yvan opened the Brand Communications office in Abidjan where he leads on long-term growth strategy for clients in West Africa and the Francophone region. Tina Boadi Country Manager, Ghana Tina joined Brand Communications in 2010 as Client Services Director for the Ghana Office. Now as Country Manager, Tina draws on her vast experience gained while working for clients such as Unilever Ghana, the London Development Agency (LDA) and the European Regional Development Fund (ERDF). Tina’s specialities include strategy, branding, advertising and event management. Tina is a member of the Advertising Association of Ghana. Chimène Toko-Awambeng Business Development Manager, Francophone Africa Chimène has an extensive background in consultancy in Europe and Africa. This includes four years of consultancy work in Cameroon and the Republic of the Congo, managing teams of 10 to 15 people on a wide range of clients, focusing on emerging markets. Chimène also spent six years managing portfolios for insurance companies in the commercial sector of France before joining Brand Communications. Chimène is a recent MBA graduate from Hult International Business School. Salihu Mahmud Project Manager, Nigeria Salihu joined Brand Communications in 2008. Salihu co-ordinates on client and project management for all clients based in Nigeria, including Ecobank. Salihu is also skilled at corporate events, product launches, branch openings and works with other offices on pan-African co-ordination. Salihu previously worked in Saudi Arabia and London, specialising in graphic design and digital strategy.
  • 30. Africa’s fortunes favour the brave 30 A summary of our services Branding and Design — Brand strategy — Positioning — Innovation — Architecture — Marketing planning — Advertising strategy — Brand definition — Brand identity — Creative brand platforms for communications and/or advertising campaigns — Brand guidelines Advertising — Above-the-line campaigns ― Television ― Radio ― Print ― Billboards ― Online and social media advertising — Below-the-line campaigns ― Direct marketing ― Activations ― Promotions ― Launches Corporate comms — Develop key messages — Internal communications — Building partnerships — Engaging influencers — Raising awareness — Create materials — Create and enhance digital strategies — Develop and execute CSR plans — Issues management — Crisis preparation and management Digital — Design and build websites — Design and build mobile sites — Design and develop Intranets — Video production — Animation — Motion graphics — Editing suites — Live action videos — Motion graphics — Post production Public relations — Executive communications — Media relations — Create materials — Media training — Create and develop digital strategies — Event creation and management — Issues management — Crisis preparation and management Public affairs — Political engagement — Government relations — Stakeholder engagement — Crisis management — Campaign engagement and promotion — Regulatory engagement — Speaker platforms
  • 31. Africa’s fortunes favour the brave 31 Are you ready to access the power and potential of Africa? If you are looking to build excellent communications strategies in Africa, develop relationships across these exciting new markets and tap into a consumer base that is growing at an unprecedented rate, or if you are an African company seeking entry to the UK, Europe or the USA, Brand Communications can help. Contact our offices in the heart of London or in Africa to discuss how we can work together. Website: brandcommsgroup.com Twitter: Corporate communications and Public relations: @brandcomms Public affairs: @brandcommsPA LinkedIn: linkedin.com/company/brand-communications YouTube: Brand Communications London E: london@brandcommsgroup.com T: +44 20 7638 6856 28-29 Threadneedle Street London, EC2R 8AY Abidjan E: abidjan@brandcommsgroup.com T: +225 20 30 59 27 Accra E: accra@brandcommsgroup.com T: +233 302 541 460 F: +233 206 392 894 No. 6C Oleander Street East Legon, Accra Lagos E: lagos@brandcommsgroup.com T: +234 802 798 1911
  • 32. The agency for a new world Thank you All information within this presentation is Copyright ©2016 Brand Communications. Reproduction, distribution or transmission by any means without the prior permission of Brand Communications is prohibited. All rights reserved. London E: London@brandcommsgroup.com T: +44 (0)20 7638 6856 Accra E: Accra@brandcommsgroup.com T: +233 302 54 14 60 Lagos E: Lagos@brandcommsgroup.com T: +234 802 798 1911 Abidjan E: Abidjan@brandcommsgroup.com T: +225 20 30 59 27