search engine optimization,course and applications

1. Search engine optimization
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2. Definition
 Search engineland:The process the no of visitors to a
Particular website by ensuring that the site appears
high on the list of results returned by search engine.
 Search engines:
1. Google
2. Yahoo
3. Bing
• Online marketing: It is the form of marketing that
makes users from the electranic devices
(computers,tablets ,smart phones and tv’s) to engage
with the stock holders. http://www.lgcl.in.

3. ypes of optimization
1. Search engine optimization
2. Email marketing
3. Referal marketing
4. Search engine marketing
5. Social media marketing
6. Display advertising
7. Affiliate marketing

4. Search engine optimization
Two types:
1. On page optimization
2. Off page optimization

5. On page optimization
1. Business analysis
2. Site audit
3. Competetor analysis
4. Key word research
5. Meta tag optimization
6. Html optimization
7. Content optimization

6. Off page optimization
1. Search engine submissions
2. Directory submissions
3. Classified ad submissions
4. Forum posting
5. Press release submissions
6. Blog creating and commenting
7. Web 2.0 submissions
8. Article submission
9. Social book marking submissions
10. Social media submissions
11. Document sharing
12. Vedio submissions

7. Tools
1. Google web master tools
2. Google analytics tools
3. Google places
4. Reportings

8. Links analysis tools
Seo moz
Ahref
Megistic

Thank you