3. Criticize the team (1) Criticize the team You’re like a one-man orchestra. That’s sad. There’s no majority, you’ll be blocked There’s always a frustrated minority. There will be tension You’re creating a company, not a football team 1 person 2 … 3… 4 or more Young start-ups don’t know anything about company structure. Ask them about their partnership structure, the company legal form, their advisory board, and be amazed by their ignorance. ✔
5. Criticize the market Criticize the market It’s too competitive. I can’t believe you try to beat google. You should aim higher. There’s no way you’ll be making money selling Ice cream to esquimos. Big market Small market The marketing of a young start-up is always shabby: not enough budget, and not enough time allowed to it. Always shoot down any tries: a professional EQ help or commissioned contractor can do the job. Remember: In this case, if sales remain low, then the product is bad, not the contracted marketing. ✔