Growing numbers of businesses discovered the benefits of using subscription billing to monetize their digital services. Now, other types of business types are trying out subscription billing model to maximize their online revenue. OneGo, a new startup, will enable users to fly across the country based on a subscription fee. Learn about subscription billing: https://www.vindicia.com/solutions/subscription-billing/

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New App Offers
Flights with
Subscription Billing
Model
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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New App Offers Flights with Subscription Billing
Model
© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
A growing number of businesses are discovering the benefits of monetizing their services
using subscription billing. However, the vast majority of these brands offer software as a
service, apps or curated retail boxes. Now, other types of businesses are experimenting
with subscription billing as well, even airlines.
Flying subscription style
OneGo, a new startup, will allow users to fly across the country based on a subscription
fee. Not surprisingly, the service doesn't come cheap, and it's likely aimed more at
business travelers than the average leisure flyer. The service divides the U.S. into three
regions, West, Central and East. Users can subscribe to flights within a specific region or
nationwide. Each selection has a unique price associated with it. A Nationwide
subscription costs close to $3,000 per month, while the Eastern region is the second-
most expensive, at $2,300 per month. West and Central cost $1,500 and $1,950 per
month, respectively. All of this comes after an initial setup fee of $495. To cover baggage
fees and seat upgrades, OneGo asks for an additional $750 per month. According to
Bloomberg Business, OneGo hopes to use subscriptions to make the business of paying
for flights more predictable, which could mean greater savings for travelers.

3. 3© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
A new subscription service hopes to make business travel easier.

4. 4© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
"OneGo helps to level the playing field by making air travel costs more predictable for
even the most frequent travelers," according to an FAQ on the app's website. "The
consolidated buying power of OneGo's customers allow us to obtain better pricing that
we can then pass on to those travelers.“
So far, users have access to 76 U.S. airports and seven top airlines, including American
Airlines, JetBlue and Southwest.
Booking flights
Another benefit of the service is simplified booking. Currently, subscribers can have up to
four active bookings at once, and travelers are required to book these flights a week in
advance. After paying upfront, travelers wouldn't have to worry about choosing indirect
flights or sorting through other options just to find the best price.
According to The Next Web, the app hopes to allow up to eight bookings in the future
and will also allow users to make last-minute travel arrangements. The ability to schedule
extremely last-minute travel would make the service more valuable. Businesses are
often in the position where they schedule meetings for the next day and often take a
financial blow getting employees on a flight to make it in time. In this case, paying a
subscription would be a good cost-saving measure for companies.

5. 5© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
To earn money from the subscription billing approach, OneGo is hoping that most
months, users won't fly enough to cover the entire fee. This business model is a familiar
one – insurance companies and local gyms use the same approach,
Bloomberg Business pointed out. But will it catch on?
Users can sign up starting in February, but the iOs app won't be available until March.
Currently, there is no Android version, although the brand plans to release one in the
future.

6. 6© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
About the Author: Bryta Schulz
Bryta joined Vindicia in 2013 and serves as Senior Vice
President of Marketing. She is responsible for building brand
awareness, creating go-to-market strategy and promotion, and
driving growth. With over a decade of executive level marketing,
product management and PR experience, Bryta has led
marketing teams in enterprise technology and SaaS companies.
Her experience includes heading product marketing at GoGrid,
PGP, RSA and Symantec and business development and
product management positions at Xcert, Thales, and
Persistence Software. Bryta holds a MA in Translation from the
Johannes Gutenberg University Mainz and an MBA from the
University of Reutlingen.
Visit our Blog for more information.

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© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.