Intro to gamification by tydus.it
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Introduction to gamification
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Intro to gamification by tydus.it
- 4. GAMIFICATION - DEFINITION PROCESS USING GAME DESIGN techniques & mechanics to solve problems and engage audiences. It strives to ENCOURAGE USERS TO ENGAGE in desired behaviors in connection with nongame applications. Source: http://en.wikipedia.org/wiki/Gamification
- 5. Gamification is 75% PSYCHOLOGY and 25% TECHNOLOGY, so to drive change, focus on three common game principles: FUN ATTENTION EXPERIENCE
- 6. 4 TYPES OF FUN EASY HARD SERIOUS PEOPLE Exploration Fantasy Creativity Goals Obstacle Strategy Repetition Rythm Collection Communication Cooperate Compete Source : XEO Design Nicole Lazzaro
- 9. GAME TECHNIQUES Element Dynamics Description Motivate behaviour ex: scenarios, rules, progression Mechanics Help achieve Goals ex: teams, competitions, rewards, feedback Components Track progress ex: quests, points, levels,
- 11. BARTLE’S PLAYER TYPES Killer Players Acting Achiever Defined by A focus on winning, rank, and direct peer to peer competition Engaged by Leaderboards, Ranks World Explorer Socializer Interacting
- 12. BARTLE’S PLAYER TYPES Killer Players Acting Defined by A focus on winning, rank, and direct peer to peer competition Engaged by Leaderboards, Ranks Achiever Defined by A focus on attaining status and achieving preset goals quickly and/or completely Engaged by Achievements Explorer Socializer Interacting World
- 13. BARTLE’S PLAYER TYPES Killer Players Acting Defined by A focus on winning, rank, and direct peer to peer competition Engaged by Leaderboards, Ranks Achiever Defined by A focus on attaining status and achieving preset goals quickly and/or completely Engaged by Achievements Explorer Socializer Interacting Defined by A focus on exploring and a drive to discover the unknown Engaged by Obfuscated achievements World
- 14. BARTLE’S PLAYER TYPES Killer Players Acting Defined by A focus on winning, rank, and direct peer to peer competition Engaged by Leaderboards, Ranks Defined by A focus on attaining status and achieving preset goals quickly and/or completely Engaged by Achievements Explorer Socializer Defined by A focus on socializing and a drive to develop a network of friends and contacts Engaged by Newsfeeds, Friends lists, Chat Achiever Interacting Defined by A focus on exploring and a drive to discover the unknown Engaged by Obfuscated achievements World
- 15. BARTLE’S PLAYER TYPES Killer Players Achiever Acting Defined by A focus on winning, rank, and direct peer to peer competition Engaged by Leaderboards, Ranks Defined by A focus on attaining status and achieving preset goals quickly and/or completely Engaged by Achievements <1% ~10% Socializer 80% ~10% Explorer Defined by A focus on socializing and a drive to develop a network of friends and conatcts Engaged by Newsfeeds, Friends lists, Chat Interacting Defined by A focus on exploring and a drive to discover the unknown Engaged by Obfuscated achievements World
- 16. > Source : http://www.slideshare.net/wearesocialsg/the-importance-of-solomo HARNESS GPS UTILITY TO DELIVER A HUGELY AUGMENTED BRAND AND PRODUCT EXPERIENCE
- 17. > Source : http://www.slideshare.net/wearesocialsg/the-importance-of-solomo INCREASES FREQUENCE BY REWARDING FREQUENCY OF VISIT
- 18. > BRING FUN RECOGNITIOIN AND REWARDS TO INCREASE BRAND RECOGNITION Video: http://www.youtube.com/watch?feature=player_embedded&v=7u0ij9D5S4Y#t=20
- 19. EXAMPLES OF GAMES MECHANICS 1. Make a Market Foursquare proved that location-based networking wasn’t doomed to fail, that simple game mechanics can affect behavior, and that you can engage 10 million customers — all while raising $50 million 2. Get Fit Through gamification, ... 70% of NextJump employees exercise regularly — saving the company millions in work attendance and insurance costs over the medium term an making the workplace healthier and happier 3. Slow Down and Smell the Money Volskwagen Speed Camera Lottery idea rewards those drivers who obey the posted limit by entering them into a lottery. When tested at a checkpoint in Stockholm, average driver speed was reduced by 20%. 4. Generate Ad Revenues Club Psych implemented gamified incentives to raise page views by over 130% and return visits by 40%. registered user counts increased from 400,000 to nearly 3 million since the launch of the gamified version 5. Make Research & Evangelism Count Through the use of gamified, virtual rewards, crowtap has been able to raise average user participation by 2.5 times, thus reducing research costs by 80% or more for key clients. 6. Save the Planet RecycleBank utilized game mechanics such as points, challenges and rewards to drive breakthroughs. Results 16% increase in recycling in Philadelphia, where the recycling rate has broken 20% for the first time in history. 7. Make Teaching Fun Anant Pai grouped students by learning style, and retooled the curriculum to make use of off-the-shelf games to teach reading, math and other subjects. Students play on Nintendo DS and PCs, both single and multiplayer. In 18 weeks, Mr. Pai’s class went from below third grade average reading and math levels to mid-fourth grade
- 21. RECAP TOP 10 GAMIFICATION CASES 1/2 • Nike+ Fuelband and Accessories – Development &Accomplishment (Core Drive #2) – Empowerment (#3), • Starbucks Reward – Development & Accomplishment (#2) – Ownership & Possession • McDonald’s Monopoly Game – gamification concepts derived from the classic game of Monopoly • Coca-Cola’s Shake It – Epic meaning and Calling (Core Drive #1) – Unpredictability & Curiosity (Core Drive #7) • Magnum Pleasure Hunt – Ownership (Core Drive #4) – Epic meaning (Core Drive #7: being heroes of their journey) – Empowerment (#3) and accomplishment (#2). Source : http://www.yukaichou.com/gamification-examples/top-10-marketing-gamification-cases-remember/#.UvuVx2JdWSo
- 22. RECAP TOP 10 GAMIFICATION CASES 2/2 • SeatPG Connection Game – Empowerment of Creativity & Feedback (#3) – Development & Accomplishment (#2) • All eyes on S4 – Empowerment and Accomplishment (#3: through visual feedback) – Social Influence & Relatedness (#5: through the growing audience) – Unpredictability & Curiosity (#7: through the mischief that occurs to distract the players) • Heineke n’s Star Player Game – ponsor can directly engage with fans during a sports game • Steam Trading Cards – Ownership & Possession (Core Drive #4) – Social Influence & Relatedness (Core Drive #5) • 4 Foods – Good 4 All – Social Influence & Relatedness (#5) – Development & Accomplishment (#2) – Empowerment of Creativity & Feedback (#3) Source : http://www.yukaichou.com/gamification-examples/top-10-marketing-gamification-cases-remember/#.UvuVx2JdWSo
- 23. THANK YOU Contact me: facebook : Tydus.it twitter : @tydus_it vincent@tydus.it
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