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Semelhante a Perception and Reframing in UX
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Perception and Reframing in UX
- 1. Perception and Reframing Vincent Feeney @doublethought
- 2. @doublethought Three things to take away • Let’s make room for psychological solutions as part of our design process • Let’s practice asking the right questions • Let’s deep dive into reframing
- 3. @doublethought Why this topic? • What does a ‘product’ designer or ‘UX’ designer actually mean? • Human-centred design means we need to learn about how humans work (e.g. the say do gap)
- 5. @doublethought • Are older than any technology we are working with • We may have evolved a bit in the last few thousand years, but while we’ve developed our ‘system two’, ‘system one’ still drives many of our behaviours Our Brains
- 6. @doublethought Two Systems of Cognitive Processes System One System Two Fast Parallel Automatic Effortless Associative Slow-learning Slow Serial Controlled Effort-filled Rule-governed Flexible
- 7. @doublethought Designing a car dashboard System One Designing the Keynote interface System Two
- 8. @doublethought Perception = (Our) Reality
- 9. @doublethought Reality Our Experience (Our Reality)
- 10. @doublethought • Things are not what they are; they are what we think they are • Things are what we compare them to • Yet, we make psychology sub-ordinate to everything else • Psychological value is often the best kind What we forget • Things are not what they are; they are what we think they are • Things are what we compare them to • Yet, we make psychology sub-ordinate to everything else • Psychological value is often the best kind Rory Sutherland
- 11. @doublethought Maybe we shouldn’t be fixing things, but changing the way we think about things.
- 12. @doublethought We love a engineering solution. Rational numerical ideas hold more value than emotional ideas.
- 13. @doublethought “If all you have is a hammer, everything looks like a nail.” - Abraham Maslow
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- 23. @doublethought “The Elevator is too slow” - Someone
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- 28. @doublethought “You can’t change (most) stuff but you can change how you think about it.”
- 29. @doublethought • Cognitive Reframing • Liminal Thinking • Meditation Not just about UX Dave Gray’s Book
- 30. @doublethought “Sometimes, when a problem seems intractable, there’s an invisible routine at work, and simply disrupting that routine, even in random ways, can shift the situation and allow you to see in new ways.” - Dave Gray
- 31. @doublethought Great - Learning Time (THNK Amsterdam)
- 32. @doublethought Pick something to reframe Reframing Exercise
- 33. @doublethought Could be real, could be one of these: “Teacher’s are not incentivised to innovate in the classroom” “It’s already too late to prevent climate change” “I can’t grow in a UX team of one” Reframing Exercise