European MBA Marketing presentation

1. By Julien BOUHLEL and Vincent BOGAERS

5. Part I.

7. Buzz Marketing Guerilla Marketing

9. Non-traditional advertising methods

10. SWOT Analysis of Zadig et Voltaire

14. Part II.

19. Principles: Same as Zadig et Voltaire

22. Marketing Mix: The Marketing Concept Consumers Marketing Research Marketing Segmentation Product Price Place Promotion Create a global luxury brand Clothes, in between ZV Little and Z et V High : Z et V Luxe Middle : Z et V ZetV’s shops and corners + internet Fit with Z et V image. Be where the targetted consumers are 12 to 25/30 years old. Z et V core consumers style Benchmarking, Surveys, Colette, Internet resources, customer behavior studies, … Affordable luxury, Z et V Luxe

27. Communication Objectives: - Be present in all media - Publicize the whole range of Zadig and Voltaire - strengthen the rock and roll image of Zadig and Voltaire -Publicize the collection 'Glam Rock' of Zadig and Voltaire General cost (estimate): - communication agency: 20 000 € - (Top) models: 30 000 €

29. Implementation Summer campaign Advertisement on the place of sale Launching campaing Arrangement of stores - Set up of the specific sensorial marketing Buzz marketing and direct marketing Advance launching campain July 09 June 09 May 09 April 09 March 09 February 09 January 09 December 09