What Is Digital Marketing?
 It is the promotion of brands to connect with potential customers using the internet and other
forms of digital communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.

Difference Between Traditional and Digital
Traditional Marketing
 Traditional marketing is the old-way of marketing
Technique.
 It refers to a kind of promotion, and advertisement
includes flyers, billboards, TV ads, radio ads, print
advertisements, newspaper ads, etc. which companies
used in the early period to market their product.
 Traditional Marketing is not cost-effective.
 The traditional type of marketing has local reach.
Digital Marketing
 Digital Marketing is a modern way of marketing
Technique.
 It refers to the Marketing of any kind of business through
digital media and devices such as Google, Facebook,
Instagram, YouTube, etc.
 Digital Marketing is more cost-effective-promoting.
 The digital type of marketing has carried a global reach.

MODES OF MARKETING.
Traditional Marketing
Print Marketing – It includes newspapers, magazines, journals,
pamphlets, insertions, etc. that offer daily news, classified, etc.
that earns revenue through promotions and local advertisements.
Outdoor Marketing – Billboards and Hoardings are the two ways
of home marketing that play an important role in influencing
consumers across the globe.
One-On-One – It’s telecalling or SMS marketing, which involves
promoting products or services to clients via telephone or SMS.
Direct Mail – Companies send advertisement material to the
consumer through the post. It includes brochures, postcards,
catalogs, flyers, newsletters, and sales letters.
Digital Marketing
Search Engine Optimization (SEO) – The process is to optimize
your website in such a way that it ranks at top spots in the search
engine results pages (SERPs) like Google, Bing, etc.
Content Marketing – It is to develop, publish and promote
content for the targeted group, so as to create brand awareness,
increase traffic, generate leads, etc.
Inbound Marketing – The process of helping clients to find your
company through social media posts, branding, content
marketing, etc.
Social Media Marketing (SMM) – You will promote your brand
over social media platforms such as Facebook, Twitter,
Instagram, LinkedIn, Snapchat, etc.
Pay Per Click (PPC) – It is an advertising model used to drive
traffic to the website. Under PPC the advertiser pays the
publisher the same money, every single time when the advertiser
company’s ad is clicked.
Affiliate Marketing – You promote other companies offerings on
your website and in return you earn a part of the profit, for each
sales conversion.
Email Marketing – You send emails to a targeted audience about
discounts, events, new products, offers, etc., and direct the
audience to the company’s website.

Digital Marketing Trends
 Artificial Intelligence in Online Marketing
 Targeted Marketing
 Interactive Marketing
 Focus on Visual Content
 Social Commerce
 Email Marketing
 Short Form Video
 Influencer Marketing
 Strategic SEO & SMM

Artificial Intelligence (AI)
 Artificial intelligence (AI)
marketing is the process of
leveraging AI methods and tools
such as data models, algorithms
and machine learning to produce
customer insights that marketers
can use to optimize spending,
customize content and personalize
the customer journey.

Influencer Marketing
 Influencer marketing is a form of
marketing that enables
businesses to collaborate with
individuals who have a following
for increased brand exposure.
Companies may ask a person with
a large following to publish social
media content that promotes their
products or services.

Personalized Marketing
 Personalized marketing is a
strategy that uses data to connect
with target audiences and existing
customers to offer an optimized
marketing experience.
 By collecting and using data,
businesses can identify patterns to
more effectively target potential
customers.

Short-Form Video Content
 Short-form video content is any type
of video content that's less than 60
seconds, though some marketers
agree short-form video content can be
as long as three minutes.
 These super-sharp videos have plenty
of benefits and uses in your marketing
plan. Here are a few uses and benefits
of short-form content: Grabs attention
instantly. Use in paid media to get
clicks to website or leads.

Multi-Channel Social Media
Marketing
 Multi-channel refers to the use of several
media channels for spreading
marketing messages. This can include
email, social media, print, mobile, display
ads, television, and more. Leveraging
multiple channels allows brands to
interact with their customers across
multiple touchpoints for a more
comprehensive campaign.
 Reach is expanded with the use of
multiple channels, as you're able to
connect with more people in different
areas.

LinkedIn
 LinkedIn is a social media platform that can be used to build
brand awareness and relationships with consumers. By posting
engaging content and participating in industry discussions,
businesses using LinkedIn can market to potential customers and
partners.

SEO
 SEO means Search Engine
Optimization and is the process
used to optimize a website's
technical configuration, content
relevance and link popularity so its
pages can become easily findable,
more relevant and popular towards
user search queries, and as a
consequence, search engines rank
them better.

Customer Experience
 We are increasingly moving to the digital world, the customer
experience has become an even more important part of business
strategy. Now you can find reviews and opinions about almost
everything in a matter of seconds.
 If a company offers a bad customer experience, the word will
quickly spread out. Customers will quickly start to avoid their
products and look for alternatives.

Email Marketing
 Email marketing is a type of direct
digital marketing method that uses
emails to engage with a business's
audiences. It involves sending
promotional or informational
content. Email marketing is
typically used to create product or
brand awareness and generate
leads or sales.

Push Notifications
 Push notification marketing is an
advertising strategy whereby
marketers inform their target
audience about services and
products via browser notifications
on an array of devices.

Chatbot Marketing
 Chatbot marketing is a marketing
technique that employs computer
programs to automate interactions
with prospects and customers,
either on your website or in your
app, for the purpose of generating
sales.