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Digital Marketing.pptx

  1. What Is Digital Marketing?  It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  2. Difference Between Traditional and Digital Traditional Marketing  Traditional marketing is the old-way of marketing Technique.  It refers to a kind of promotion, and advertisement includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. which companies used in the early period to market their product.  Traditional Marketing is not cost-effective.  The traditional type of marketing has local reach. Digital Marketing  Digital Marketing is a modern way of marketing Technique.  It refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, YouTube, etc.  Digital Marketing is more cost-effective-promoting.  The digital type of marketing has carried a global reach.
  3. MODES OF MARKETING. Traditional Marketing Print Marketing – It includes newspapers, magazines, journals, pamphlets, insertions, etc. that offer daily news, classified, etc. that earns revenue through promotions and local advertisements. Outdoor Marketing – Billboards and Hoardings are the two ways of home marketing that play an important role in influencing consumers across the globe. One-On-One – It’s telecalling or SMS marketing, which involves promoting products or services to clients via telephone or SMS. Direct Mail – Companies send advertisement material to the consumer through the post. It includes brochures, postcards, catalogs, flyers, newsletters, and sales letters. Digital Marketing Search Engine Optimization (SEO) – The process is to optimize your website in such a way that it ranks at top spots in the search engine results pages (SERPs) like Google, Bing, etc. Content Marketing – It is to develop, publish and promote content for the targeted group, so as to create brand awareness, increase traffic, generate leads, etc. Inbound Marketing – The process of helping clients to find your company through social media posts, branding, content marketing, etc. Social Media Marketing (SMM) – You will promote your brand over social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc. Pay Per Click (PPC) – It is an advertising model used to drive traffic to the website. Under PPC the advertiser pays the publisher the same money, every single time when the advertiser company’s ad is clicked. Affiliate Marketing – You promote other companies offerings on your website and in return you earn a part of the profit, for each sales conversion. Email Marketing – You send emails to a targeted audience about discounts, events, new products, offers, etc., and direct the audience to the company’s website.
  4. Digital Marketing Trends  Artificial Intelligence in Online Marketing  Targeted Marketing  Interactive Marketing  Focus on Visual Content  Social Commerce  Email Marketing  Short Form Video  Influencer Marketing  Strategic SEO & SMM
  5. Artificial Intelligence (AI)  Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey.
  6. Influencer Marketing  Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services.
  7. Personalized Marketing  Personalized marketing is a strategy that uses data to connect with target audiences and existing customers to offer an optimized marketing experience.  By collecting and using data, businesses can identify patterns to more effectively target potential customers.
  8. Short-Form Video Content  Short-form video content is any type of video content that's less than 60 seconds, though some marketers agree short-form video content can be as long as three minutes.  These super-sharp videos have plenty of benefits and uses in your marketing plan. Here are a few uses and benefits of short-form content: Grabs attention instantly. Use in paid media to get clicks to website or leads.
  9. Multi-Channel Social Media Marketing  Multi-channel refers to the use of several media channels for spreading marketing messages. This can include email, social media, print, mobile, display ads, television, and more. Leveraging multiple channels allows brands to interact with their customers across multiple touchpoints for a more comprehensive campaign.  Reach is expanded with the use of multiple channels, as you're able to connect with more people in different areas.
  10. LinkedIn  LinkedIn is a social media platform that can be used to build brand awareness and relationships with consumers. By posting engaging content and participating in industry discussions, businesses using LinkedIn can market to potential customers and partners.
  11. SEO  SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
  12. Customer Experience  We are increasingly moving to the digital world, the customer experience has become an even more important part of business strategy. Now you can find reviews and opinions about almost everything in a matter of seconds.  If a company offers a bad customer experience, the word will quickly spread out. Customers will quickly start to avoid their products and look for alternatives.
  13. Email Marketing  Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.
  14. Push Notifications  Push notification marketing is an advertising strategy whereby marketers inform their target audience about services and products via browser notifications on an array of devices.
  15. Chatbot Marketing  Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.