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- 1. How digital changes the game?
- 3. Integration of technologies into everyday life
- 4. From ITC to Digitalization Rome Advisors The change will never be as slow as it is now.
- 5. Internet is not channel but a network Start Interacting Meeting File Event
- 6. Digitalization means beeing ”always” connected
- 7. How fast is internet?
- 9. Where are digital natives? 10 20 30 40 50 60 70 Internet is good help? Digitaliza3on
- 10. Where are digital natives? 10 20 30 40 50 60 70 Internet is good help? Digitaliza3on What the hell… do they think?
- 11. Interactive crowds, communities and networks ahead
- 12. ”"e biggest trend is mixing online and o#ine”
- 13. What happens to business? Rome Advisors
- 14. What Changed already? Mary Meeker’s list. Must read.
- 15. New Business models Offline investments Online investments Profitability?
- 16. Brands create ecosystems, one brand, multible business models
- 18. Interactive innovation and R&D
- 19. Marketing becomes a service ① Brand ecosystems: Integrated products + services through community. Nike, Google, Apple, ② Holistic Brand experience: Own, Earned, Paid – Marketing as a service ③ Storytelling culture –Integrated communications, pr & marketing ④ Corporate marketing & communications: PR, IR, Marketing, Social Media, Hr. Rome Advisors Brand becomes ASSET…..
- 20. Brands become media; better marketing COPY JESS3!
- 21. What about he consumers?
- 22. Connected consumer and decision making
- 24. How to create an online empire?
- 25. Draw the perfect world first 2015, 2020
- 26. 1000 Days Digital Business Mission ① Set targets, objectives & goals for sales, marketing, E-commerce & support ② Crystallize brand strategy – target positioning, competition, differentation ③ Define digital business culture & organization ④ Strategic choices – What will and will not be done? ⑤ Annual must win battles & clocks ⑥ Development portfolio; projects, tools and organization ⑦ Annual planning; Ideas & Management
- 27. 1. Set targets, objectives & goals for sales, marketing, E-commerce & support Communica3on Sales Distribu3on Marke3ng Innova3on R&D Customer Insight Idea Companies can ”finally” become customer driven, interact through own media and distribute the most effective ways. Sell direct.
- 28. 2. Crystallize brand strategy – target positioning, competition AND di$erentation COMPANY BRAND MARKET COMPETITION FUTURE CUSTOMERS
- 29. 3. Define digital business culture & organization How to create future business models today?
- 30. 4. Strategic choices & Roadmapping What will and will not be done?
- 31. 5. Create annual plans, Must Win Battles and Mission.
- 32. 7. Design action plans and planning, organizing, leading & control of the mission.
- 34. 1080° Business design I. Crystallize II. Organize III. Design 1. Business Idea 2. Mission 3. Vision 4. Values 5. Target Position 6. Competitiveness 7. Competitive Advantages 8. Strategy 9. Action Plan 0. Management system 1. HR 2. Processes and Organization 3. Job Description 4. Development Portfolio 5. Annual Plan 6. Culture 7. Product Range and Distribution Value: United and coherent view of the business idea and the steps of development Value: United and coherent managerial style and process Value: Strategy based Tools for growth 1. To Who – segmenting 2. What – productization 3. How – marketing strategy 4. Brand – messages 5. Marketing Plan 6. Marketing Organization 7. Sales Management and Tools 8. Sales Targets 9. Sales Material
- 35. … And future of retail? • Emotional • Entertaining • Educational Experiences…. 4E’s Online + Offline?
- 36. The Power in You