Brandon Hardy, Digital Marketing Coordinator, Golla Vilkas Comerce Day, messukeskus 16.10.2014

1. Small Company with Big Ideas

2. Gollaaimstobeapartofourdailyadventuresbyputtingpeoplefirstandrethinkingthewayweallcoexistwiththedevicesthatpowereverydaylife.Soinsteadofsimplycreatingcasesforagadget, Gollalooksatthebiggerpictureanddesignsproductsaroundpeopleandeverythingtheyneedtocarryfortheirdailyadventures.Toaccomplishthis,Gollacreatedthreeseparatecollections,eachwithauniquelookandfeeltomeettheneedsofdifferentlifestyles.Followyourpassion,whicheveradventurethedaybrings,Gollahassomethingforeverystepoftheway.
Brand heritageHere at Golla, we're passionate about what we do and that comes out in everything we create. Clean, simple and extraordinary –we celebrate the exceptional, finding beauty in the details. Throughout the years, we've upheld the values of Creativity, Joyfulness and Adventure. These three elements define the brand and have kept Golla innovative, always looking forward to the latest trends. Our mission is to bring together technology and everyday life by providing the most stylish accessories to fit both. Inspired by Nordic roots and life on the move, our vision is to be a part of your everyday adventures by designing bags for every lifestyle.
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3. We knew there was a need to expand into an online sales channel, sooner rather than later…
-What do we want to achieve from online store? (branding, sales, international availability)
-Where do we want to sell?
-For example, what is "European"?
-E.U. countries, the euro countries, geo Europe, etc.
-Which E-commerce platform should we use and who can help us get started?
-What do we want to sell 5 years from now?
-Scalability and flexibility of the provider; change / growth / internationalization
How It Started…

4. Reviewing Challenges with Partner
- Logistics
- Payment Processing
- VAT
- Languages
- Accessibility
- Customer Service
- Return Policy
- Stock / Product Management
Implementation

5. Design
- Technical Requirements
- Server / Hosting
- Payment processing
- Content Management System (CMS)
- Browser compatability
- Layout
- Visually appealing, yet functional
- Interesting content (pictures, video, etc.)
- Designed for conversions
- Design for mobile (Responsive)
- Integrate social media tools
- Detailed product pages
- Customer reviews
- Search Engine Optimization (SEO)

6. Design (Continued)
- Usability
- Easy & straightforward navigation
- Simple, step by step purchase process
- Path to purchase should be as simple as
possible
- Usability tests are one way to check this

7. Marketing
- Strategy that builds sales
- Marketing materials should contain
directions to webshop
- Point of sale marketing
- Social media marketing
- SEO
- Promotions
- Social media campaigns
- Coupon codes / offers
- Advertising
- Mobile apps
- Search Engine Marketing (SEM)

8. Marketing
- Remarketing
- Newsletters
- E-mail offers / rewards
- Following up
- Google Analytics
- Social media insights

9. Facebook Promotion Example

10. -Currently shipping to 22 E.U. countries
-Payment by credit card or Paypal
-Using the ePagesplatform, we’re now able to manage three full collections
-Visitors and sales have been growing consistently, even with few paid promotions
-We’re able to use new analytics data to constantly monitor traffic
Shop.golla.com