Social Media Week Review and Main Highlights

1. Interesting Highlights and Key Social Moments
September 23-26, 2013
By Victoria Gnatoka
Experienced Brand and Marketing Professional
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

2. What it is all About
Social Media Week (SMW) is a leading media
platform and worldwide event with local
presence and global reach across five
continents, including Europe, North America,
South America, Africa and Asia.
Because of the shift we’re experiencing and
the changes happening in our lives, society,
culture and business, SMW’s mission is to
capture, curate and share the most
meaningful ideas, trends, and best practices
with regard to technology and social media’s
impact on business, society and culture.
http://socialmediaweek.org/
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

3. Conferences and Venues
The conference on September 23-26 had around 200 events
featuring interesting presentations, workshops and social
networking events. Areas covered: Business & Entrepreneurship,
Advertising & Marketing, Lifestyle & Culture, Science & Technology
etc.
Headlines of some of the 35 events I attended:
- Every Brand is a Story: How will Yours be Told? (by Brandtrust)
- Distributed Storytelling in a Digital World? (by Energy BBDO)
- Getting Closer to Your Community: How Google+ Can Help (by Google)
- Using Twitter To Land a Dream Job (by LaSalle Network)
- Amazon Knows You Better Than Your Spouse: The Future of Metrics (By Tribeca Flashpoint
Media Arts Academy)
- Google Map Maker Workshop (by Google)
- A More Social Bureaucracy: the British Experience (by British Consulate General)
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

4. Interesting Highlights
Every Brand is a Story: How Yours Will be Told?
(by Brandtrust)
- Storytelling is very important when communicating brands to your clients
and customers. The formula consists 50% of Awareness and 50% of
Meaning (e.g. Salt vs Morton Salt).
- All stories are human and this is the essence of communication.
- Great exercise to practise your ability to tell the story of your brand in a
short and precise way: 6 words story (the most famous example in history
of short stories’ telling is: “For sale: Baby shoes, never worn”
(Hemingway)
- How does the story of your brand make you feel?
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

5. by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

6. Distributed Storytelling in a Digital World
(by Energy BBDO)
- Brand in a storytelling can play three roles:
- Brand can be Proud Sponsor
- Brand can be Lead Character
- Brand can be Shadow Conspirator
- Consumer in a storytelling can play three roles as well:
- Consumer as a Viewer
- Consumer as a Contributor
- Consumer as a Champion
- Great Example by the presenter was his project called “You Suck at
Photoshop” - http://youtu.be/U_X5uR7VC4M
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Interesting Highlights (2)

7. Getting Closer to Your Community:
How Google+ Can Help
(by Google)
- Google+ is a Platform not just a Social Network
- Circles in Google+ are stronger than any other feature
- Google Hangouts – great real time experience
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Interesting Highlights (3)

8. Google Keynote
(by Google VP, US Sales & Service)
The 2014 Agenda: Five Questions
How embedded is digital in your businesses?
- Digital is the “New Normal”
- Digital is how now culture is experienced and shared
- Big data gets personal (e.g. Nike+ Fuelband)
- Light bulb is remote home automation (e.g. Hue Philips light bulb)
- Old favourite games to play with family become digital: Monopoly Zapped Edition
Are you winning the moments that matter?
- The effects of the recession plus continuing explosion of technology are creating new
moments for brands every day
- ZMOT (Zero Moment of Truth) really matters: http://www.zeromomentoftruth.com/
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Interesting Highlights (4)

9. Google Keynote
(by Google VP, US Sales & Service)
How are you creating brand advocates?
- Examples of Sonos wifi system and Budweiser Goal Light commercial in Canada
Are you breaking channel boundaries?
- Supermarkets extend footprints into digital shopping walls (e.g. Tesco in South Korea
and Peapod in USA)
- Juicy Couture “California Shopping” – shoppable frame video
Are you fostering fast and agile?
- “Lean” “Agile” “Adaptive”
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Interesting Highlights (5)

10. by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Google Keynote
(by Google VP, US Sales & Service)
The Lean Startup - http://theleanstartup.com/
Coke’s Liquid & Linked – http://youtu.be/jwvSIdPtuI4
Google Glasses – fast to real time
(great surreal feeling wearing them)
Interesting Highlights (6)

11. What’s Your Sway Factor? The Art of Intentional Social
Networking for Career Success
(by Parlay Communications)
- Great inspiring and powerful presentation on how to brand
yourself in the social media networks. Be sure you are able to
answer the question “Who do you know Who?” and connect,
connect, connect.
- The brand is You! Your LinkedIn Summary is your Press
Release, the Headline is your Banner Ad. Anything you do in social
media concentrate on key words and proof points.
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Key Social Moments

12. The Tweet is Right: A social media game
(by Meltwater)
Discovered a new company – owner of online intelligence platform that
help businesses analyze billions of digital documents. Also they
have an amazing company culture!
http://www.meltwater.com/
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Key Social Moments (2)

13. A More Social Bureaucracy: the British Experience
(by British Consulate General)
- From exciting developments at home to innovations on the front
lines of diplomacy, the United Kingdom is putting its creative,
technical and social savvy to work to serve the taxpayer and bring
jobs home.
- TechCity UK: http://techcity.io/
- Great 360 perspective of social media in British context
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika
Key Social Moments (3)

14. Conclusions
- Social media has a lot of great tools to help you
discover your brand, be discovered by your clients
and follow up with them enhancing their real life
experiences.
- Digital is the new normal and everyday more and
more of our life is controlled by a simple “click” sound.
- Be smart when creating “You Brand” online. Don’t
forget to use Google alerts!
- No matter how social we are online, it is important to
stay social in real life! Social media is human! Meet
your clients, talk to people! Computer won’t do it for
you!
by Victoria Gnatoka
http://www.linkedin.com/in/victoriagnatoka
@tweetbyvika

15. You are welcome to:
Connect with me on LinkedIn:
http://www.linkedin.com/in/victoriagnatoka
Follow me on Twitter:
@tweetbyvika
Email me for any other social contact:
vgnatoka@gmail.com
Thank You!