Vikrant Shukla has over 13 years of experience in technology, programming, and delivering successful enterprise Magento projects. He discusses the importance of requirement gathering for ecommerce development projects, including identifying business and design requirements, user personas and flows, acceptance criteria, and analyzing needs, risks, and opportunities through techniques like interviews and workshops. The goal is to understand motivation, success metrics, and stakeholders to build the right solution for the customer.

1. The Art
Of
Requirement
Gathering

2. Speaker
Vikrant Shukla, CSPO®, is currently a Business Solution Architect (APAC) in
(Magento) Adobe. He has been working with the Magento platform since it’s
beta version back in 2007 building stores for clients at Magento SI Partners.
Vikrant is a Certified Magento Solution Specialist and AWS Certified Solution
Architect – Associate. He started his own Magento Agency back in 2015 which
got acquired in 2018.
Vikrant has been a Solution Architect for companies that are under Fortune
100. He has over 13 years of experience in technology, programming,
mentoring and delivering successful Enterprise Magento Projects. Outside of
work, Vikrant is a proud father, loves reading, music and spending time with
his pets.
https://twitter.com/vikrantshukla
https://www.linkedin.com/in/shuklavikrant/
https://vikrantshukla.com/

3. Ecommerce Development Cycle

4. B2X Commerce Architecture

5. Understanding Requirements
PROJECT OBJECTIVE - Identify the motivation behind the project as well as the success
metrics in measuring goal completion. Stakeholder identification is most important.

6. Understanding Requirements
BUSINESS REQUIREMENTS - Identify the core business flow and modules like Pricing rules, Shipping
rules, Order fulfillment workflow, Legal / regulatory requirements. Identify the process/people who
have major say in the project.
DESIGN REQUIREMENTS - Identify the Core Templates/Designs and Non-Core Templates/Designs.
Designs that directly impact sales, CRO, ROI is Core Template and the supporting designs like emails
journey, admin interface, reports are Non-Core Designs.
FUNCTIONAL REQUIREMENTS - Identify all customer-facing or admin-facing feature or piece of
functionality. It's about how a product must behave, what its features and functions.
INTEGRATION REQUIREMENTS - Identify all third party systems, extension that the ecommerce
platform has to be integrated with. Ensure to jot down minute integration details.
CONTENT REQUIREMENTS - Identify the Content strategy your client will have.
"Content is the kind, we have heard that always".

7. Understand Your Customer

8. User Persona Identification
Components of a Buyer Persona
Demographics – age, gender, location, employment, education, etc.
Interests – what your target customer is interested in
Purchasing motivation – why your target customer wants to buy from you and what they hope to
accomplish
Purchasing deterrents – things that will hold your customer back from purchasing from you
Admin / Business Users – business flow identification for Admin, Backend and Business Users

9. Example Customer User Flow

10. Probe and Analyze
About
Requirements
Needs
Risks
Dependencies
Assumptions
Opportunities
How to Probe?
Interviews
Brainstorming
Observation
Experiments
Workshops
About?
User and their Goals
Data
Rules and Decisions
Gaps
How to Analyze?
Thinking
Dialoguing
Modelling
Diagramming
Organizing

11. User Stories

12. Sell Emotions, Sell Stories

13. Acceptance Criteria
The Definition of Done has to be clearly Specified.
Acceptance criteria can be written in different formats. There are two most common ones, and the
third option is to devise your own format:
• scenario-oriented (Given/When/Then)
• rule-oriented (checklist)
• custom formats

16. Closing Remarks
• There is no silly question while doing Requirement Gathering
• Don’t Over Engineer
• Use a Silly method called “Ask”
• Customer is the King, Well but don’t treat them as a King
• The psychological ownership of the project is on “You” not your “Client”
http://bit.ly/2S4c58l

17. Questions
Questions???

18. Thank
You