1. Vijayalakshmi Rangegowda#767, 2nd
main• BEML Layout, Rajarajeshwari Nagar •Mysore • 570022
CELL 9986267431 • E-MAIL vijayalakshmir123@gmail.com • WEBSITE www.lakshmigurudutt.me
VVISIONISION ANDAND OOBJECTIVEBJECTIVE
Looking for a challenging career, where there is scope for practical approach. Always on a look out for an opportunity to
learn new things, thrive on imagination & passion, rigorous thinking and boundless curiosity. Sets levels & standards
that exceed expectations. Bottom line - A Learner for Life.
AACADEMICCADEMIC QQUALIFICATIONUALIFICATION
BACHELOR OF ENGINEERING (ISE) - 72%
GSSS Institute of Engineering and Technology for Women, Mysore
Visvesvaraya Technological University
Graduated 2012
PRE-UNIVERSITY (PCMC) - 67.83%
Maharani's Govt PU College, Mysore
2008
SSLC- 74.24%
B V High School, Mysore
2006
PROJECT DONE IN ENGINEERING:PROJECT DONE IN ENGINEERING:
PREDICTIVE JOB SCHEDULING IN A CONNECTION LIMITED SYSTEM USING PARALLEL GENETIC ALGORITHM
DESCRIPTION : Aim of this project is to schedule the jobs in a dedicated manner in order to utilize the maximum
resources and to provide security. Multiple jobs are handled by the user and the node that has the resource can
execute fixed number of jobs in order to achieve time progresses
LANGUAGE : Java.
SOFTWARE : Eclipse IDE, SQL Server 2005.
ROLE : Project Leader
TEAM SIZE : 4 Members
PROJECT DURATION : 3 Months
LOCATION : Mysore (SSI)
EXTRA CURRICULAR:EXTRA CURRICULAR:
• Participated in school level sports and obtained prizes.
• Participated in many cultural events and obtained prizes.
• Worked as a class representative
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
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2. Theorem India Private Ltd, Mysore (3 Years)
CCURRENTURRENT RROLEOLE: W: WEBEB DDEVELOPEREVELOPER (2+(2+ YEARSYEARS))
• As a Corporate Email Marketing Web Developer at Theorem India Private Ltd, I specialize in the creation, execution
and deployment of hand-coded HTML-based programming code as the foundation of the corporate email
marketing campaigns for EPSILON clients.
• I demonstrate expertise in the creation and deployment of email marketing solutions, including customer-focused
email marketing and websites that are engaging, deliverable and within brand strategy.
SSKILLKILL SETSSETS::
• HTML/CSS/JavaScript/Photoshop/Dreamweaver
• Expert knowledge and usage of Photoshop and Dreamweaver
• Expert in Email and Digital Marketing
• Strong knowledge of email client/browser compatibility and Email/Web standards
• Strong Knowledge of Web design and Email Marketing best practices.
PPREVIOUSREVIOUS ROLEROLE: C: CAMPAIGNAMPAIGN MMANAGEMENTANAGEMENT SSPECIALISTPECIALIST (2 Y(2 YEARSEARS))
• Assist the segment and campaign manager and coordinate with internal clients to plan and fabricate marketing
campaigns.
• Define and execute a strategy to maximize revenue through email communication.
• Responsible for developing and/or testing the creative(HTML and TEXT) for data provided by the client .
• Setting up and monitoring all email marketing launches via email service providers(ESP).
• Manage and optimize the design, content, targeting & messaging of email communications.
• Reporting on performance, bounces, complaint rate of all emails sent.
• Develop strategic data-driven customer email programs. Utilize aggressive testing to maximize campaign
performance and isolated campaign driver effectiveness.
• Constant Interaction with the client and onshore team regarding the management of accounts.
• Coordinate with clients and prepare schedule for all clients.
• Supervise effective implementation of marketing campaigns, recommend changes and modifications to various
campaign data.
• List work based on client requirements.
• Perform tests and ensure precision in campaign implementation.
• Maintain all data and update management systems for various campaigns.
• Supervise everyday Interactive workflow and procedures.
• Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.
• Managing, guiding and training the juniors on the client specification.
CCAMPAIGNAMPAIGN MMANAGEMENTANAGEMENT SSPECIALISTPECIALIST- E- EMAILMAIL MMARKETINGARKETING
HHANDLEDANDLED CCLIENTSLIENTS: Epsilon
PPROJECTROJECT DDESCRIPTIONESCRIPTION
Email Marketing is a process of advertising the products of an organization through web enabled communication
media like Email. Email marketing is very effective from any other advertising media because in Email marketing we
are able to segregate the Customers, Intended for targeted Customers, less time consuming and create a good
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3. relationship between client and Existing Customer and attract new customers.
The whole process is going through a ticketing system called job tickets. Every ticket considers as a project and
duration of the project is from generating a ticket to the deployment and the duration is from 20 to 30 days.
For this process first client requests for generating a ticket to campaign solutions after that the whole
communication is goes through the same job ticket.
After generating the ticket Client used to provide some documentation with a CRF (Client Request Form) for his
requirements then we will build the text and HTML raw files. Once we built we will use the same creative's to set
up the messages under a campaign and also we used to modify the code when necessary according to some
domain issue and client requirements. After Building the message we will check the proofs in different domain to
check whether there is any domain issue. If we found we will fix it as well. After completion of proof checking we
send back the proof to the Client for Proofs approvals. After that we work with some files which contains the email
address and different attributes i.e. First Name, address etc.. Using this information we will generate the list by
using Query on the basis of client requirements. After receiving proof approval from the Client we send the Counts
to client which contains the targeted customers to whom the message should deploy after receiving the both
approval we do the QA process to make sure that everything is fine to deploy.
After deployment we will generate the report which contains the customer details like for how many customers
messages have been delivered, the delivery errors, Hard bounce, soft bounce, how many customers are opened
that message, how many customers are clicked on the URLS and how many customers made the purchase etc.
ACHIVEMENTSACHIVEMENTS
• Selected for Email creative development training within organization based on performance
• Got through the Internal job posting and promoted as Software Engineer.
• 5 Distinctions throughout engineering.
• Attended campus connect program conducted by Infosys and got certificate.
• Participated in State level language Programme competition and got certificate.
• Participated in Inter District Essay Competition and got certificate.
• Participated in Taluk level sports and got certificate.
TTECHNICALECHNICAL SSUMMARYUMMARY
Languages : C,C++, SQL, HTML, CSS, Java Script, SQL, Unix
Software : MS Office, MS Excel, Oracle SQL version 9.1, Unix servers , RDP Servers, Photoshop and
Dreamweaver
Database : Mysql
STRENGTHS:STRENGTHS:
• My knowledge, focus, flexibility, energetic and well disciplined.
• Know how to meet deadlines and handle responsibilities.
• Positive thinking and self-motivated
• Good communication skills
• Determined to learn with practical approach
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4. PPERSONALERSONAL DDETAILSETAILS
Date OF Birth : 29 Sep 1990
Marital Status/ Gender : Married/Female
Father Name : Rangegowda
Nationality : Indian
Religion : Hindu
Contact Number : 9986267431
Website : www.lakshmigurudutt.me
E-mail : vijayalakshmir123@gmail.com
hello@lakshmigurudutt.me
Address : #767, 2nd
Main, BEML Layout
Rajarajeshwari Nagar, Mysore - 570022
Languages : Kannada, English
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