This document discusses social media marketing and provides tips for effective social media use. It notes that 77% of B2C and 43% of B2B companies find customers on Facebook and that platforms like Twitter, LinkedIn, Google+, Pinterest, and Instagram are also important. Key recommendations include using Facebook, YouTube, LinkedIn and Twitter pages/profiles, keeping content simple and on a schedule, using management tools, integrating social media with other tools, being active on pages, and measuring results through shares, followers, mentions and traffic.