Internet Brands operates 150 forums across various topics that receive over 100 million page views monthly. They use various forum platforms and have also built some custom solutions. Around 10-30% of their total traffic comes from mobile devices. Implementing mobile solutions such as mobile skins, apps, and platforms has led to increased user engagement through higher visits, longer usage, and greater content consumption on their sites. Enabling a mobile skin is the easiest approach, partnering with apps is medium difficulty, and building a custom mobile app is the hardest option but provides the most control and customization.