Book advertising and Marketing

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http://VideoMarketingBuzz.com/author Paying Ads to Sell Books is an expense not an investment ... avoid falling into the trap. Discover How to Become a Recognized Authority, Extend Your Reach, Share Your Message With The World, And Save Hundreds of Thousands of Dollars (And Years of Effort) Building Your Platform

Aperfeiçoamento pessoal

Paying Ads to Sell Books is an
expense not an investment
... avoid falling into the trap

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

What are most self published
authors are doing?
... and why it’s the wrong approach

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Buy My Book!

Stephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

X Buy My Book!

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Stephanie Kuehnert

Why is an expense?

• It’s linear.You have one chance to close the sale.

• You are not building assets. Once the visitor is gone, is gone.

• Your ability to optimize your campaign is very limited.You can only
test and track your ads, and that’s only part of the equation.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

There is a better way
... and is far more proﬁtable

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

YourOwnWebsite.com

Buy My Book!

Stephanie Kuehnert

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Why is a better way?

• You are building your reputation as an author.

• You are building an audience. Your subscriber list is an asset

• You can test, track and optimize on both ends, your ads and
conversions in your own website. Your website becomes an
asset.

• You increase your online visibility and positioning.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

When you build an
Audience you can...
• Communicate with your subscribers regularly and build a relationship
with them.

• Promote upcoming books, presell books and promote related
products.

• Develop additional information products, materials and build a
business around your book.

• Increase your revenue so you can reach broader audiences and
perpetuate your message.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

What’s the next step?
... you only need 3 things.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

3 Essentials

• Your own website and domain name.

• An autoresponder service.

• An incentive to offer in exchange of the visitors email address.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Set a deadline and take action!

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

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Book advertising and Marketing

5. Why is an expense? • It’s linear.You have one chance to close the sale. • You are not building assets. Once the visitor is gone, is gone. • Your ability to optimize your campaign is very limited.You can only test and track your ads, and that’s only part of the equation. ©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

8. Why is a better way? • You are building your reputation as an author. • You are building an audience. Your subscriber list is an asset • You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset. • You increase your online visibility and positioning. ©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

9. When you build an Audience you can... • Communicate with your subscribers regularly and build a relationship with them. • Promote upcoming books, presell books and promote related products. • Develop additional information products, materials and build a business around your book. • Increase your revenue so you can reach broader audiences and perpetuate your message. ©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

11. 3 Essentials • Your own website and domain name. • An autoresponder service. • An incentive to offer in exchange of the visitors email address. ©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Book advertising and Marketing

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