Week 4 - Mastery Journey Timeline

1. Victoria Weaver
Mastery Journey Timeline

2. Hello,
My name is Victoria Weaver and this is my
Mastery Journey Timeline…
Media Design Master of Fine Arts
*Images on the course pages are my work

3. Course: Mastery – Personal Development and Leadership
Goal: To gain an understanding of what it means to achieve mastery and
take the first steps on my journey toward mastery.
Strategies:
 Read the textbook Mastery by Robert Greene and return to the
book as necessary for inspiration.
 Read the article, The Well-read Designer by Rick Poyner in Print
Issue 68 from 2 April 2014 and visit the website to find resources
when needed.
 Revisit the SWOT analysis during each upcoming course to see what
changes, if any, have occurred.

4. Course: Defining Client Needs
Goal: To acquire the knowledge necessary for developing an effective multi-
media campaign that will exemplify the client’s philosophies and allow
them to be highly competitive within their industry.
Strategies:
 Read A Designer’s Research Manual by Jenn & Ken Vosocky O’Grady,
recommended by Full Sail University’s MDMFA resource Guide
 Read the article, From Reference Interview to Project Proposal: Defining
Client Needs to Ensure Research Success by Sarah Hager Johnston
 Research methods for developing successful designer – client
relationships .

5. Course: Brand Development
Goal: Learn the skills that will allow me to become an expert in brand
development.
Strategies:
 Watch the Lynda.com tutorial “Developing Brand Identity Collateral”
with Steve Harris
 Research branding strategies of highly successful companies to gain
and understanding of their brand’s success.
 Read The Brand Gap by Marty Neumeir, one of the books
recommended on Full Sail University’s MDMFA Resource Guide.

6. Course: Effective Copywriting
Goal: To hone my skills while learning writing techniques relevant to the
advertising industry.
Strategies:
 Read Brilliant Copywriting by Roger Horberry.
 Read the article, Advanced Course Makes Copywriting Students
Stronger by John Sweeney.
 Watch the Lynda.com tutorial What is Copywriting from Writing
Marketing Copy with Ian Lurie.

7. Course: Design Research
Goal: To learn methods for making informed design decisions and improve
existing research techniques.
Strategies:
 Read the article, Design students foreseeing the unforeseeable:
Practice-based empathic research methods by Deana Mcdonagh in
International Journal of Education through Art.
 Read the article, Research Lite: Design Research Made Easy (If Not
Accurate) by Cheryl Beckett on the AIGA website.
 Read the article, 8 Visual Research Methods in the Design Process by
Prasad Boradkar.

8. Course: Organizational Structures
Goal: To learn to organize, process and evaluate information obtained from
research more effectively.
Strategies:
 Read the report, New Directions for Research on Graphic Design for
Interactive Learning Environments by Lih-Juan ChanLin.
 Read the report, Sharpening one’s axe: making a case for a
comprehensive approach to research in the graphic design process by
Paul Nini on the AIGA website.
 Read the article, Applying Big6 Skills to Internet Research by Janet
Murray.

9. Course: Design Strategies & Motivation
Goal: Learn to maximize the impact and effect of the communication of
design concepts.
Strategies:
 Read the article, An acitivity theory focused case study of graphic
designers’ tool-mediated activities during the conceptual design phase
by Stella Tan and Gavin Melles in Design Studies.
 Read the article, Understanding Design Strategy by Terry Lee Stone on
How.com.
 Read the article, Tips for Maximizing the Storytelling Impact of Visual
Content by Chuck Frey.

10. Course: Design Integration
Goal: To develop new ideas and methods of utilizing media.
Strategies:
 Read Roy Bendor’s dissertation, New Media and the turn to experience
in environmental communication.
 Read the article, 26 Tips for Integrating Social Media Activities by
Debbie Hemley.
 Read the article, Tactics, Tools & Strategies – Five Steps to
Implementation by Lon Safko.

11. Course: Multi-Platform Delivery
Goal: To expand my knowledge of designing for multiple platforms.
Strategies:
 Read the article, Graphic Design in the Digital Era: The Rhetoric of
Hypertext by Alejandro Tapia in Design Issues.
 Read the article, Essays on Technology-Enabled Platforms by Tat Koon
Koh.
 Read the article, Layout Design Principles for Cross Platform
Publications by Tevekeli Angeliki at the Royal Institute of Technology.

12. Course: Measuring Design Effectiveness
Goal: To gain a better understanding of how design work is perceived
and interpreted by target audiences.
Strategies:
 Read the article, Cut through the Noise: Marketing Strategies to Help
You Reach Your Target Audience by Joshua Brandfon in Campus
Activities Programming.
 Read the article, Intention vs. Interpretation: What Matters? by Thomas
Wendt in "Intention vs. Interpretation: What Matters?".
 Read the chapter, Understanding Users: Qualitative Research by Alan
Cooper in About Face 3.

13. Course: Thesis: Presentation of Design Solution
Goal: To improve my research and presentation skills and present my thesis.
Strategies:
 Watch the video, “Presentation Fundamentals” by Tatiana Kolovou on
Lynda.com.
 Read the article, The Master’s Thesis: An Opportunity for Fostering
Presentation Skills by Manuel Arias in IEEE Transactions on Education.
 Read the article, Oral Presentation Tips for Reviews at the GSD on the
Harvard Graduate School of Design website.

14. Course: Professional Practice
Goal: To be able to present myself and my capabilities at the highest level of
professionalism.
Strategies:
 Read the article, Collaborative Action Research – A Tool to Enrich
Presentation Skills of the Professional Students by K Venkta Ramana in
Language in India.
 Read the article, How to Make It: 15 Rules for Success from Creative
Industry Insiders by Cedar Pasori in Complex.
 Read the article, Media work and the creative industries: Identity work,
professionalism and employability by Daniel Ashton in Education &
Training.

15. Milton Glaser, Graphic Designer
studio@miltonglaser.com
Chip Kidd
ckidd@randomhouse.com
David Airey, Graphic Designer
Design@davidairey.com Paula Scher, Graphic Designer
info@pentagram.com
David Carson, Graphic Designer
Dcarson888@gmail.com
Neville Brody, Graphic Designer/Typographer
hello@brody-associates.com
Industry Leaders

16. Becoming Involved…
Clubs and Organizations I plan to join at Full Sail University
Xclusive – Provides an arena for women to network with other women
Media Design Group - The purpose of The Media Design Group
is to provide information about the industry with students and alumni from
Full Sail’s Media Design program.
Creative Students Networking Group – A group at Full Sail to assist students in networking

17. Becoming Involved…
Organizations Outside Full Sail University
 The AIGA – http://www.aiga.org/
 Type Directors Club - https://www.tdc.org/
 International Society of Typographic Designers - http://www.istd.org.uk/
 Graphic Artist Guild - https://www.graphicartistsguild.org/
 International Digital Media and Arts Association - http://idmaa.org/

18. Innovation in Media Design
One of the best ways to stay informed about the media design industry is through
its top publications. I have subscriptions to How and Print and plan to subscribe to
Communication Arts. I also plan to attend industry conventions such as the AIGA
Design Conference 2016 in Las Vegas.
Expanding my PLN…

19. Characteristics of a Mentor
Honest
Experienced
Positive
Motivational
Successful
Responsible
Creative
OpenConfident
Passionate
Invested

20. September 2015 –
Began Media
Design MFA at Full
Sail University
Mastery –
Personal
Development and
Leadership
9/28
Defining Client
Needs
10/26
Brand
Development
11/23
Effective Copy
Writing
1/4/2016
Design Research
2/1/2016
Organizational
Structures
2/29/2016
Design Strategies
and Motivation
4/4/2016
Design Integration
5/2/2016
Multi-Platform
Delivery
5/30/2016
Measuring Design
Effectiveness
6/27/2016
Presentation of
Design Solution
8/1/2016
Professional
Practice
8/29/2016
Graduation
9/2016The Future in Media Design…

21. References
Angeliki, Tevekeli. "Layout Design Principles for Cross Platform Publications." Diss. Royal Institute of Technology,
n.d. Abstract. Media Technology and Graphic Arts (n.d.): n. pag. Print.
Arias, M., Pando, P., Rodriguez, A., Miaja, P. F., Vazquez, A., Fernandez, M., & Lamar, D. G. (2014). The Master's
Thesis: An Opportunity for Fostering Presentation Skills. IEEE Transactions On Education, 57(1), 61-68.
doi:10.1109/TE.2013.2267094
Ashton, D. (2011). Media work and the creative industries: Identity work, professionalism and employability.
Education & Training, 53(6), 546-560. doi:10.1108/00400911111159494
Beckett, Cheril. "Research Lite: Design Research Made Easy (If Not Accurate)." AIGA. N.p., 04 Dec. 2007. Web.
Bendor, R. (2015). New media and the turn to experience in environmental communication. Dissertation
Abstracts International Section A, 75,
Boradkar, Prasad. "8 Visual Research Methods in the Design Process." SAGE Research Methods. N.p., n.d. Web. 25
Oct. 2015.

22. References
Brandfon, J. (2009). Cut through the Noise: Marketing Strategies to Help You Reach Your Target Audience. Campus
Activities Programming, 42(3), 40-41.
ChanLin, L., & Reeves, T. C. (1994). New Directions for Research on Graphics Design for Interactive Learning
Environments.
Cooper, Alan, Robert Reimann, Dave Cronin, and Alan Cooper. About Face 3: The Essentials of Interaction Design.
Indianapolis, IN: Wiley Pub., 2007. Print.
Frey, Chuck. "Tips for Maximizing the Storytelling Impact of Visual Content." Content Marketing Institute. N.p., 05
Jan. 2014. Web.
Greene, R. (2012). Mastery. New York: Viking.
Harris, S. (n.d.). Developing Brand Identity Collateral | Lynda.com Training. Retrieved from
http://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html
Hemley, Debbie. "26 Tips for Integrating Social Media Activities." SocialMedia Examiner. N.p., 07 June 2012. Web.

23. References
Horberry, R. (2009). Brilliant copywriting: How to craft the most interesting and effective copy imaginable. Harlow:
Prentice Hall.
Johnston, S. H. (2010). From Reference Interview to Project Proposal: Defining Client Needs to Ensure Research
Success. Bulletin Of The American Society For Information Science & Technology, 37(1), 51-52.
Koh, T. K. (2012, January 1). Essays on Technology-Enabled Platforms. ProQuest LLC,
Lurie, I. (n.d.). What is copywriting? from the Course Writing Marketing Copy. Retrieved from
http://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html
Mcdonagh, D. (2015). Design students foreseeing the unforeseeable: Practice-based empathic research methods.
International Journal Of Education Through Art, 11(3), 421-431. doi:10.1386/eta.11.3.421_1
Murray, Janet. "Applying Big6 Skills to Internet Research." JanetsInfo.com. N.p., 2008. Web.
Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design: A
whiteboard overview. Berkekley, CA: New Riders.

24. References
Nini, Paul J. Sharpening One’s Axe: Making a Case for a Comprehensive Approach to Research in the Graphic
Design Process. Report. AIGA, n.d. Web.
O'Grady, J. V., & O'Grady, K. V. (2006). A designer's research manual: Succeed in design by knowing your clients
and what they really need. Gloucester, MA: Rockport.
"Oral Presentation Tips for Reviews at the GSD." Harvard.edu. N.p., n.d. Web. 25 Oct. 2015.
Pasori, Cedar. "How To Make It: 15 Rules For Success From Creative Industry Insiders." Complex. N.p., n.d.
Web. 25 Oct. 2015.
Poynor, R. (2014). The Well-Read Designer. Print, 68(2), 20-23.
"Presentation Fundamentals | Lynda.com Training." Lynda.com. N.p., n.d. Web. 25 Oct. 2015.
Ramana, K. V., & Chaitanya, E. K. (2012). Collaborative Action Research -- A Tool to Enrich Presentation Skills of
the Professional Students. Language In India, 12(10), 312-321.
Safko, Lon. "Tactics, Tools & Strategies
 - Five Steps to Implementation." Fast Company. N.p., 28 June 2010.
Web. 25 Oct. 2015.

25. References
Stone, Terry Lee. "Understanding Design Strategy." How.com. N.p., 22 Feb. 2013. Web.
Sweeney, J. (1984). Advanced Course Makes Copywriting Students Stronger. Journalism Educator, 39(2), 29-31.
Tan, S., & Melles, G. (2010). An activity theory focused case study of graphic designers’ tool-mediated activities
during the conceptual design phase. Design Studies, 31(5), 461-478. doi:10.1016/j.destud.2010.05.002
Tapia, A. (2003). Graphic Design in the Digital Era: The Rhetoric of Hypertext. Design Issues, 19(1), 5-24.
doi:10.1162/074793603762667665
Wendt, Thomas. "Intention vs. Interpretation: What Matters?" UXBooth. N.p., n.d. Web.

26. References
Sources for images Mastery Journey Timeline
Image Name: Typography-bri 2.jpg
http://socialmind.gr/website/
Image Name: Graphic Design.jpg
http://tenbrook.us/graphic-design/
Image Name: Web-design-300x192.png
http://northamericananalytics.com/
Image Name: Xclusive Club
https://orgsync.com/56208/chapter
Image Name: Media Design Group
https://orgsync.com/56208/chapter
Image Name: How Magazine Cover
http://subscriptions.howdesign.com/How/Magazine#covers
Image Name: Print Magazine Cover
http://hosted-images.magazine-services.net/images/image.aspx?i=cover0081137.jpg&w=395
Image Name: Communication Arts Cover
https://image.commarts.com/images1/8/7/6/7/767853_66_0_MTczODYyOTM0MDY4NjgxNTMzMg
.jpg