1. SingMyRing
NameTones by SingMyRing (entertainment)
March, 31st 2010
Background
SingMyRing is a UK based company established in 2010. The
company specializes in developing Iphone apps, producing 3 for
the iTunes App Store. The company released two apps on the
App Store in the Entertainment category. The app NameTones by
SingMyRing was released on March 29th in the Entertainment
Category. The app didn't have any App Store reviews, no
mentions on review websites, no blogger reviews, the description
wasn't compelling enough, there was no App Store SEO analysis
and the app was not generating the expecting number of sales.
Challenge
Being new to the App Store, the client lacked experience in marketing new apps
on the App Store. The client also had to contend with an array of competitive
apps, based on similar principles.
Solution
The client chose our Base Marketing&PR package. ComboApp Marketing&PR
services generated 5 free positive reviews, wrote a new app description
according to App Store rules, created targeted keywords, optimized App Store
SEO and created and distributed a press release which was published in more
than 200 tech resources.
Results
NameTones was distributed to the media resources and was covered by
entertainment related online media news and review sites, generating over
10,000 vies and 21 trackbacks. This exposure helped the app, as it was
subsequently discussed on numerous tech forums and generated buzz on
twitter.

2. NYFX, Inc
Whoodl by NYFX, Inc (social networking)
April, 13th 2010
Background
INYFX , based in Colorado Springs, is an App Developer for the
iPhone, iPad, and iPod touch. Their latest app, Whoodl, allows
users to save and recall anyone's name instantly, elevating them
in business circles and allowing them to avoid awkward social
situations.
Challenge
Whoodl has had 3 updates since its release and was falling from
the Top list in the Social Networking category. The app had
begun losing its position and wasn't generating enough sales as
it had in the past.
Solution
ComboApp Marketing&PR services provided the client with a full range of
iPhone App marketing activities from our Base Package. It included: a revised
App description, creation of targeted keywords and the drafting and
distribution of a press release to spread the word about Whoodl.
Results
The App climbed to the 20th position in the iPad Social Networking category
and currently maintains the 30th ranking. Whoodl has been selected as a "New
& Noteworthy" and "What's hot" app on Apple's iTunes App Store. App sales
jumped to 20x their previous number after the campaign was launched.
We now have an ongoing relationship with the client, customizing additional
marketing services to fit their needs.
Testimonials
"I think you did a great job. You got us out there. I couldn't be happier, thank
you" - Ted Rubley, NYFX President.

3. Sascha Modersitzki
Cafe World Notification (games)
April, 23rd 2010
Background
Independent app developer Sascha Modersitzki from Bangkok,
Thailand , released Cafe World Notification on the AppStore for
the iPhone and iPod touch on April 21st in the Games category.
The app allows users of the popular Facebook game Cafe World
to optimize their gaming experience by setting notifications for
game-related events.The client has previously released 3 apps in
the AppStore. Cafe World had no App Store reviews and there
were no mentions of the app on blogs and review websites.
Challenge
The client needed to create awareness for his app and lead potential customers,
who play the highly popular game on Facebook, to the app.
Solution
The client utilized our Base package, which included a revised App Store
description, creation of targeted keywords, optimized App Store SEO and the
drafting and distribution of a targeted press release. ComboApp Marketing&PR
services also generated 5 free positive reviews on the iTunes store.
Results
The press release received over 20,000 views and generated over 1000 direct
sales leads. The app was covered by iPhone Life magazine and
iphonelife.com as well as over 20 gaming and media related news and review
sites.

4. Appwill Inc.
iWallpapers - Fantastic Wallpaper & Background
(entertainment)
May, 12th 2010
Background
Appwill Inc., makers of entertaining apps for the iPhone and iPod
Touch, released iWallpapers Free on the iTunes App Store. The
app has had 9 updates with the most recent on May 12th. The
current version had only one review, no mentions on review
websites, no blogger reviews and the description was not
correctly formatted or compelling enough to attract customers.
Challenge
The client wanted to bring more publicity to the free app and to
position the company as an experienced developer of high-
quality apps.
Solution
The client used our Base package. This included: detailed AppStore SEO
containing a new description created according to the AppStore rules, the
targeted keywords were generated and a new optimized app name was
generated by help of our SEO team. ComboApp Marketing&PR created and
distributed a press release which was published in more than 200 resources
and brought more publicity to the app.
Results
The press release was distributed to over 200 news and tech-related sites
where it generated over 10,000 views, 22 trackbacks and over 1000 links to
their app's App Store page. iWallpapers was covered by entertainment related
online media news and review sites. The app appeared on tech forums and
was widely mentioned on Twitter.

5. Xisen Science Technology Co., Ltd
Magic Multilingual Dictionary (reference)
May, 17th 2010
Background
Xisen Science Technology Co., Ltd. is a leading offshore web &
software development solution provider, well-established in
Shenyang, China, international company.
The company specializes in Web Development, iPhone Application
Development, and Custom Software Development. The app Magic
Multilingual Dictionary was released on the AppStore on February
19th, 2010.
The app didn't have the enough amount of reviews and it needed to
be spread to the media resources in the web. The new version was
compatible with iPad.
Challenge
The dictionary had a great success only on the Korean market and the main
goal was to attract the US market consumers and increase sales, by spreading
the press release about the updated app.
Solution
ComboApp Marketing&PR group started the Base package project on client's
demand. The app description was created for the US market accordingly to the
AppStore rules, the AppStore SEO team generated the best targeted keywords
and proposed the alternative app name which should had work together with
keywords for achieving the highest ranking in the search results. However the
client
chose to change only the description and keywords. The press release about
the Magic Multilingual Dictionary was sent to the main media resources in the
web in order to attract more attention to the app of the dedicated customers.
The 5 positive reviews by independent writers helped to raise the rating on the
appStore.

6. Results
The app received more visibility on the US market. The company received more
publicity as a developer of AppStore apps with the help of the press release,
that generated the buzz on the blogs and Twitter.
Clamp Horn Island
Stadium Sounds( entertainment)
May, 24th, 2010
Background
Clamp Horn Island is a UK-based App Developer for the iPhone and
iPod touch. To date the company had 3 apps on the AppStore.
Stadium Sounds (formerly Crowd Goes Wild) was released on the 5th
of May in anticipation of the World Cup tournament.
Challenge
The app proved noticeably less popular than other apps Get Off! and
Burn Rubber. There were a couple of competitive apps on the
AppStore as well. The company wanted to use the professional
marketing service to have a worthwhile impact on the number of
downloads.
Solution
Clamp Horn Island asked for a customized package and ComboApp
Marketing&PR group suggested our Base package combined with the
Submission to 100 review sites.
First the app was analyzed by our SEO team, which recommended changing the
app name and keywords to facilitate better search results.
After all the changes were implemented and the app was updated with the new
name, keywords and a compelling description, the app was submitted to the
100 review sites that give more visibility and media exposure for the app.

7. Among them were such popular resources as: AppReview.com, Macworld.com,
Appadvice.com, etc.
Results
The app received great exposure on the web and through the media channels.
The new name appropriately reflects the app's functionality and attracts
dedicated customers.
Intersog LLC
! Pocket CFO for iPad (Business)
June 14, 2010
Background
Located in Chicago, Illinois, INTERSOG is a leading maker of mobile
apps, with almost 100 available on the iTunes App Store. The
company released it's most recent business course, Pocket CFO for
the iPad on June, 12th 2010. The company has a wide range of
Mobile Learning products which are in great demand among
business people and entrepreneurs.
Challenge
The company had recently launched an iPad version of Pocket CFO,
as well as an updated iPhone version, and needed to bring more
publicity to the iPad users interested in Learning To-Go business
applications. The company also needed a way to highlight the range of
enhanced featured that had been added to the app.
Solution
ComboApp Marketing&PR Group created a customized marketing package. A
detailed launch strategy consultation was provided to the client after analyzing
the app. Our marketing team concluded that it was necessary to revise the App
Store SEO by creating a new app description and targeted keywords. 10 reviews
by independent writers added the awareness of the app on the AppStore among
the iPad users. A press release was also generated and distributed to coincide
with the app's launch.

8. Results
Pocket CFO reached the 18th position in the Top Paid iPad Business apps just
days after launch. The app was subsequently chosen as a "New & Noteworthy"
and "What's hot" selections on the App Store, which boosted sales further and
established the app as one of the top mLearning apps available in the App
Store.

9. Silicon Studios
! ! ! iDownload (Productivity)
June 16th, 2010
Background
Silicon Studios is an early stage global company that emerged from
dynamic web development to focus on developing applications for
iOS devices. Silicon Studios released 5 applications on the AppStore
for iOS.
iDownload was the first downloader in the app store. The company
made a milestone update for iDownload and intended to start the
marketing work exactly after the new version launch.
Challenge
Silicon Studios had to exposure the information about the
iDownload new iPad compatibility and a range of enhanced features. The
dedicated customers of the app should been informed that the most functional
and versatile app of its kind, iDownload made downloading and sharing files
easier than ever before both on iPhone and iPad. The main goal was to attract
the iPad users to the iDownload.
Solution
Silicon Studios applied to the ComboApp Marketing&PR agency with the
marketing services request. After the detailed analysis of the app the Base
package was chosen.
Base package services were done step-by-step: while the app still were under
update, the new compelling description was created and the AppStore SEO
analysis helped to find the most searchable keywords.
The client supplied us with all the new features were added to the new version
and the press release was created on this basis. The press release was sent to
the main media resources and had a high PR score of 100%.
Five 5-stars reviews were written by the independent writers and added on the
iTunes store.

10. Results
The app keeps steadily in the Top-100 iPhone paid apps in the Productivity
category and in the Top-100 Grossing category. The app reached the 30th
position in the Top-100 paid iPad Productivity category
and 34th place in iPhone paid Productivity category.
Сlient's testimonial
Thank you very much for your work on iDownload. We will definitely work with
you again in the future. - Ana Cristina Afonso, marketing manager.
The Interactive Institute
iSpooks: the Mannor (games)
June 23-d, 2010
Background
The Interactive Institute is a Swedish experimental media
research institute that combines expertise in art, design and
technology to conduct world-class applied research and
innovation. The company specializes in developing new
research areas, concepts, products and services. iSpooks was
released on June, 12th and conceived as a practical
experiment in audio focused gaming.
Challenge
The Interactive Institute took some marketing efforts to publicize their app
iSpooks: the Mannor on the web. Though the work has been done wasn't
enough and the client wanted to cover all the types of marketing tools that will
help the app to be spoken about widely. As the application has been released
lately, it needed the
Solution
ComboApp Marketing&PR agency analyzed all the marketing activities had been
done before and made a custom proposal.
The Interactive Institute needed the Custom package involved the following
marketing tasks: press release spread to dedicated media resources, contained

11. iPhone contacts in Europe, North America, Asia and News Agencies. 10 positive
independent app reviews to ensure the app and secure the AppStore star rating.
100 review websites submission to exposure the app's visibility for the
potential clients.
Results
iSpooks: The Mannor received the wide visibility on the web and was much
talked about on the game forums and blogs. The app was noticed in the
New&Noteworthy section in Games category. The positive rating brought sales
up and increased the game ranking.
Appacity Inc.
Messagey! SMS/MMS Unlimited ( Social Networking )
June 25th, 2010
Background
A start-up Canadian company - Appacity has published its first app
on the AppStore - Messagey!. This app gives the ability to send SMS
messages over the internet, rather than using up your carriers
limited number of texts. As long as you’re on WiFi, all the messages
you send and receive are completely free.
Challenge
Messagey! had a lot of competitors in Social Networking category
with the same app idea as it has, that's why it needed to differentiate
itself from the other similar apps. The company tried to make some
promotion of the app with its own forces but gained no result. The main goal
was to be reviewed on the major review websites for increasing the awareness
of the app.
Solution
ComboApp Marketing&PR agency prepared a customized package for
Messagey! app that included the following services: Video demo review creation
and posting to the largest video resources. Guaranteed reviews at 10 major
review websites to exposure the apps visibility to potential clients.

12. Results
Messagey! reached 18-th position in Top Paid Social Networking apps. After
video review promotion the app was mentioned on the major video related
websites. Now ComboApp Marketing&PR agency continues cooperation with
Appacity on the new project for Messagey!.
ONYX Apps
iKeepTime - Rhythm Training ( Music )
June 25th, 2010
Background
Software Development Studio - ONYX Apps specializes mostly in
development of music and gaming apps. AppStore music category is
very specific along with its potential clients. iKeepTime app was
created for beat keeping skills improvement. Many users were not
aware of what is the main intent of this app.
Challenge
iKeepTime app received lots of negative reviews because of its
specific intent and needed to be reviewed by professional in music
industry who realy understand what this app was created for.
Solution
For improving apps current review situation ComboApp Marketing&PR agency
to prepare 10 reviews by independent musicians, who will qualitatively review
the current app.
Results
iKeepTime got 10 independent positive reviews that improved the current
rating of the app . Now ComboApp Marketing&PR agency continues cooperation
with ONYX Apps on the new project for newly released iPad app - LadyBug
Attack HD.

13. SID On
Dots 4 Tots ( Games )
June 29th, 2010
Background
SID On specializes in development of educational and entertainment
apps mostly for kids. It has developed 4 apps, the last one was Dots
4 Tots - universal app, including iPad version that makes children
believe they are just playing.
Challenge
SID On took some marketing efforts to get more exposure on the
web for Dots 4 Tots game. But after some time asked ComboApp
Marketing&PR agency to prepare the best marketing solution for this
game.
Solution
A Custom package was offered with the following services included: submission
to 10 major review websites such as AppShouter, 101
bestiphoneapps, MacWorld and some others. Submission to 100 review
websites to exposure the app's visibility for the potential clients. generate
sales/ customer reveiws for making the app more attractive to other customers
Results
After completed marketing services, Dots 4 Tots reached 39-th position in
Games- Educational Category, 77-th in Games - Kids category and reached
New & Noteworthy Education games category. This gave SID On additional sales
and made the release of new app more effective. Now SID On and ComboApp
agency are working on the new project for the last released app - Share Board.

14. Ideateca Factory U.S.
iBasket Free ( Games )
July 2nd, 2010
Background
Ideateca specialties are web services and games (both for
websites and mobile, Facebook, etc.). It has developed 3
games for App Store, including iBasket Free. It's a basketball
game where you gain more scores from hitting the basket.
Challenge
The company made great marketing campaign for iBasket
Free, reaching TOP list in Sports Games category, but wanted
to be among first ten apps in this category.
Solution
Therefore the most effective and popular among our clients service was offered
- Generate Sales and Customer reviews. Only it could help iBasket free reach
first positions in TOP List, adding rating and reviews for current version of the
app.
Results
As a result iBasket Free reached the first position in Top Free Sports Games and
keep holding it till now. It has also appeared at What's Hot Sports Games
Category, that increased the number of downloads.

15. Graffiti Entertainment
HTR High Tech Racing (Games)
July 8th, 2010
Background
Signature Devices create, develops and manufactures
advanced information technology, including computer
systems, software and electronics products.
The company also publishes software including video games,
and commercial products through its wholly-owned
subsidiary Graffiti Entertainment, LLC, that has released HTR
High Tech Racing game for iPhone and iPad.
Challenge
Graffiti Entertainment were looking for company who will promote their new
app and has chosen ComboApp Marketing & Marketing agency to prepare a
marketing campaign for HTR High Tech Racing game.
Solution
After Hight Tech Racing release, Post-launch marketing package was applied. It
included the following services:
• 5 reviews by independent users to ensure the app increase the AppStore star
rating.
• Submission to 5 review websites to exposure the app's visibility for the
potential clients.
• press release spread to dedicated media resources, contained iPhone contacts
in Europe, North America, Asia and News Agencies.
Results
As a result Hight Tech Racing received the wide visibility on the web and was
reviewed by Worldappreview, Slidetoplay, 101bestiphoneapps and other major
review websites. The press release spread helped the game to be mentioned on
148apps, iPadmodo, Crazymikeapps media resources.