A brief and glorious ramble through psychology, Zen Buddhism and the need to understand ourselves better to do better work. Featuring Jung, Shunryu Suzuki, Pusheen, Elon Musk, and the A Team.

1. It’s not you, it’s me.
Self-awareness & customer research

7. Reality

8. CREATING
DIGITAL
FUTURES
Half a story

9. CREATING
DIGITAL
FUTURES
What. Why?

10. CREATING
DIGITAL
FUTURES
What. Why?
Running.
Way to get home
Jiggly butt
Training for a marathon
Chasing Daddy
Endorphins ease depression
Cardio day
Escape the kids
Fiancé died

11. CREATING
DIGITAL
FUTURES
What. Why?
Running.
Way to get home
Jiggly butt
Training for a marathon
Chasing Daddy
Endorphins ease depression
Cardio day
Escape the kids
Fiancé died

13. All creation is in the art of seeing.
John Berger

14. Motivations
Intentions
Behaviours

15. Motivations
Intentions
Behaviours
Intentions
Behaviours
Motivations

16. What’s their relationship?

20. “The main tenant of
design thinking is
empathy for the
people you’re trying to
design for.”
David Kelley, IDEO

21. EMPATHY IS HARD.

22. CREATING
DIGITAL
FUTURES
Empathy
gap
Confirmation
bias

23. In the beginner's
mind there are many
possibilities. In the
expert's mind there
are few.
Shunryu Suzuki

24. BEGINNER’S MIND IS HARDER.

26. CREATING
DIGITAL
FUTURES
The
ego
Learned
behaviour

27. FriendTherapist
Spy

29. CREATING
DIGITAL
FUTURES
Want to do… Need to do…

31. SELF-AWARENESS 101

32. Befriend your
shadow self.

33. Understand
your values.

34. Give yourself
space.

35. Write down your assumptions.

36. Take responsibility for yourself.

37. Listen. No, really listen.

38. Record
everything.

39. Daily team
debriefs

40. Contextualise

42. The most important point
is to accept yourself and
stand on your two feet.
Shunryu Suzuki