Jeremy Casson - Top Tips for Pottery Wheel Throwing
Job roles brief 2019.pptx.pptx
1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry
2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year
3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review
4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.
5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.
7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.
8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.
9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.
10. Graphic design:
Graphic design is a craft where professionals use sources to create visual content to communicate
messages across their audience, also designers use typography and pictures to focus on the needs
of their viewers and the logic of displaying elements in interactive designs, to optimize the user
experience. When it comes to graphic design there is a variety of job roles which are included, i.e.;
Multimedia designer; Web designer; Logo designer; Brand identity designer; Flash designer;
Creative/ art director; Photo editing artist and a layout artist. To be able to gain a career amongst
the industry of graphic design, there are some skills which ae a necessity, such as digital
typography, software skills, image editing, photography, UX design, coding, AI/AR/VR and print
design. Most professional graphic designers have a foundation degree, HND (Higher National
Diploma) or degree in graphic design and will also need a working knowledge of design software.
Lastly, in 1991 the graphic industry was 93% white, but almost 30 years later, 61% are women,
71% identified as white, 36% Asian, 8% as Latinx or Hispanic, 5% as multicultural, 3% Black and
less than 1% as Native American. By looking at these statistics, graphic design does seem to
becoming more diverse over the years, although it has taken a long time to do so.
http://www.artcenter.edu/connect/dot-magazine/articles/diversity-graphic-
design.html#:~:text=In%201991%2C%20the%20AIGA%20put,than%201%25%20as%20Native%20
American.
https://www.creativebloq.com/advice/10-skills-graphic-designers-need-to-get-ahead-in-2019-new
https://fremont.edu/top-8-graphic-design-jobs/
https://www.interaction-design.org/literature/topics/graphic-
design#:~:text=Graphic%20design%20is%20a%20craft,to%20optimize%20the%20user%20experie
nce.
13. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
14. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.
15. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
This information can be presented with graphics, typography and a colour
scheme.
16.
17. On the previous slide I placed a variety of images which sow what kind of work David Carson does who is an American
graphic designer, art director, surfer and is aged 65. He is well known for his innovative magazine designs and
experiments with typography. Going back to the beginning of David’s career learned a technique from his Swiss teacher
Hans Rudolph Lutz which he incorporated into his work and he utilized the photocopier as well as typefaces.
Additionally, Carson’s work does not lend itself easily to copying because there is no guide to follow and he would use
illustration in an unusually open way, drawing in many unconventional styles. He eventually became the art director for
Ray Gun and discovered ways of conceptualizing throughout that time in his life. David studied at both The University
of Arizona and the San Diego State University. When it came down to actually seeing his work for the first time,
typographic play was the trick that stood out first. From Transworld Skateboarding and other work undertaken in the
1980’s, Carson was already attempting to disrupt preconceptions about how and where the relationship between
headline, caption, body text, image and page border was established. He would try and bring the influence of
advertising and pop videos, of mass communication, into the editorial equation. Secondly, I would implicate the
techniques he had taken out of mass communication: television, movies and ads all into his own layouts and would
also work with the expression of subcultures. Carson has also said a few things that we still hear in our own day-to-day
lives such as, “Invite the reader to participate by deciphering” and “You have to utilize who you are in your work”. After
David Carson left Ray Gun in 1995 after working there since 1992, he relocated his studio to New York City for seven
years. Lastly, he now spends his time between the West Indies, California and Europe.
https://www.azquotes.com/author/29568-David_Carson
https://www.britannica.com/biography/David-Carson
The End of Print: The Grafik
Design of David Carson
by Lewis Blackwell
https://en.wikipedia.org/wiki/David_Carson_(graphic_designer)
19. What are you currently doing to pursue a career in your chosen field?
I am currently studying Creative Media Production and I am on my second year but first year of L3. When I first
started college I wanted to pursue a course which would give me all the right knowledge and skills to be able to
study photography and graphic design at university, but throughout the 2 years I have been here and from what I
have learnt, I have decided that I would much rather do photography/journalism at university. But what I want to
do at the end of college doesn’t diminish how much I enjoy doing creative media, I love learning how to use
certain software's that are associated with media as well as understanding different terms and building my
knowledge more and more about varied aspects that come under media. Recently, I had to produce my own
music video to a song of my choice and do a lot of research before hand about these topics; Technical;
Organisational; Personnel and logistical, by far this was one of my favourite projects bearing in mind I did the
same course last year because I was able to go out to my designated location and record, but i also had an
amazing day in general with exploring the area with my mum. Not only is it a good course, if I complete the 2
years of L3 with my desired grade, then I should hopefully get the right amount of UCAS points to allow me onto
the course/s I want to do at university.
20. What do you plan to do next in the pursuit of your chosen field?
I plan to go to university in the south of England and do photography/journalism or both. This mean that I will
have to complete the next two years of Level 3 Creative Media Production at the grade I desire with is either a
merit or a distinction, I want to earn a distinction because if I work hard on my work ad get these grades, then I
will give myself options. The only thing that lets me down is maths because I am not good at it and never have
been , no matter how hard I try whether I’m having help from teachers or my private tutor, it is just difficult and
especially with these COVID-19 rules with having maths once a week over Microsoft Teams, it isn’t enough for me
but at the same time I am always focused on my main course or my job and I don’t often think about maths. But I
will change this because I need to get my maths grade in order to get onto the course I want to do at university.
21. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
Leeds University- Film, photography and media BA, the requirements needed for this course and many others is
passes in at least 5 gcses and/or grade A*-E in at least 3 A Levels. Duration is 3 years full time. I think this course
would help me because it covers three fields which I am most interested in and will give me choices when it
comes to the future.
Falmouth University- Journalism and Creative writing BA(Hons), the requirements needed for this course is 104-
120 UCAS Tariff points, primarily from level 3 qualifications such as but not limited to A-levels, a BETEC Extended
Diploma or a foundation Diploma. This course is perfect for what I want to do because it has the media and the
English combined into one, which minimises the stress and I will only have to this one course and not two.
University of Manchester- Film Studies and History of Art (BA), the requirements needed for this are a grade four
in English and mathematics and an AAB including essay based subject (such as English Literature, History or
Politics). Film Studies and History of Art sounds is great for furthering my knowledge and skills, but understanding
the history of art may be a necessity when it comes to working with people/companies in the future.
22. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
The type of work experience that I would need in order to benefit me in the best way would be to work with
companies or facilities who are based on a wider scale when it comes down to the media industry because it
would be a great idea for me to experience working under different roles to help me understand which role I
would like to eventually work in. A successful way for me to find work experience placements would be to use
LinkedIn or utilize the connections I already have, such as my brothers logistic company which is not just about
trading and warehouses, he has shares around the world of his company and he needs to be advertised on social
platforms, which means that he has to have a variety of employees who are dedicated to media production,
advertising etc. His company is called Cargo Croft Ltd and would be a great option to consider if I end up wanting
to go in the media corporation, I would also choose his company not because he is family but because I have seen
what he does and what his staff do and going into the logistics/media industry is a great option to build a career
for myself.
23. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
Specific skills that I need to develop would be filming, whether that is on a phone or a camera, I need to focus on
the angles and transitions more than how smoothly each clip runs. Additionally, I need to improve on my
planning, but not necessarily producing it more like actually following it because it would make my projects a lot
more easier if I were to do so. To do this I will make sure that I have a clear idea of what it is I plan to create and
often refer back to the groundwork of a fabrication. Later on when I plan to go to university I want to do
journalism/photography, so be able to do those courses I will have to get a pass grade in my maths because I have
all the other aspects just not maths.
24. In 5 years time I will…
In 5 years time I should’ve finshed college and had my 3 or more years at university getting my qualifications and
alongside I will work/ have an internship at a company or business that need a journalist, also I will be up for
travelling, so I would love to find some work which requires me to move and to not stay in one place. Additionally
I will form an online photogrpahy portfoilo to show my peers what kind of photography I am into, right down to
the movement,effect and locations etc. It is also a great way for me to get recognititon from those outside of
unviersity and who don’t know me. The university which I would like to go to the most because it offers me a lot
of options is Falmouth University and I am very fimilar with that part of england which is a huge bonus. If I go to
this unversity I will proceed to do journalsim and Creative writing BA because this course combines both aspects
of what I want to do and I know that I will get where I want to be.
26. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.
28. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.
