Social Cognitive Theory

1. SOCIAL COGNITIVE THEORY
Prepared By Victoria G. Johnson
Thoughts
BehaviorEmotions
THE
COGNITIVE
TRIANGLE

2. EDWIN B. HOLT (1873 – 1946)
• Learning can occur in response to internal need and drives (sets
grounds to motivation theories)
• Behavior is purposive and goal directed
• Most famous published in 1931, Animal Drive and the Learning
Process: An Essay Toward Radical Empiricism
• People learn imitation skills by being imitated (same as animals)
SOCIAL COGNITIVE
THEORY

3. MILLER & DOLLARD’S
SOCIAL LEARNING THEORY
• Combined behavior with the idea of reinforcement and motivation
• Habits are learned behavior patterns that set one’s personality
Governed by:
* Cue: Signals from environment that guide responses
* Drive: Any stimulus strong enough to force one to act (e.g. hunger)
* Response: Any behavior (internal or external) or actions
* Reward: Positive reinforcement
SOCIAL COGNITIVE
THEORY

4. BEHAVIORISM
• Learner is essentially passive
and only responds to external
stimuli
• Behavior is shaped by positive
and negative reinforcement
• Behaviorism excludes all internal
events, such as thinking, memory
and emotions
• Reinforcement and punishment,
positive and negative, increase or
decrease the possibility of
behavior repetition
SOCIAL COGNITIVE
THEORY

5. SOCIAL COGNITIVE THEORY
(ALBERT BANDURA)
• Behavior is self-regulated – it takes
place in one’s mind
• Learning new behavior occurs by
observing the behavior of other
people
• Humans have outcome
expectancies
• Self-efficacy – is one’s sense of
self-esteem and competence in
dealing with life’s problems

6. THEORIES OF
PERSONALITY
SOCIAL COGNITIVE
THEORY
Theory of Personality:
a set of assumptions or hypotheses about the nature and
mechanisms of personality development.
Current view of individual’s
personality:
Humans are active beings that use
cognitive functions to analyze
events, anticipate the future, and
interact with other people.

7. SOCIAL LEARNING
THEORY
SOCIAL COGNITIVE
THEORY
Highlights that humans
learn by observing others
and modeling that
behavior, in addition to
their own experiences
and existing knowledge.

8. APPLICATION IN
A WORKPLACE
• Informal learning is the
unofficial, unscheduled,
impromptu way most of us
learn to do our jobs. Informal
learning is like riding a bicycle:
the rider chooses the
destination and the route. The
cyclist can take a detour at a
moment’s notice to admire the
scenery or help a fellow rider.
• Formal learning is like riding a
bus: the driver decides where
the bus is going; the
passengers are along for the
ride. People new to the
territory often ride the bus
before hopping on the bike.
SOCIAL COGNITIVE
THEORY

9. INFORMAL LEARNING
SOCIAL COGNITIVE
THEORY

10. VICARIOUS LEARNING
SOCIAL COGNITIVE
THEORY

11. SOCIAL COGNITIVE
THEORY

12. SOCIAL COGNITIVE
THEORY