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the portal of thought leadership in people management
www.IPM.co.za
Tech 70 Style Guide July 2015Tech 70 Style Guide July 2015Tech 70 Style Guide July 2015
OutcomesOutcomesObjectivesObjectivesThe objectives of the stakeholder, communication
and engagement strategy is:
- to generate awareness around IPM’s value proposition and
service offerings
- to retain existing members by offering them value added ser-
vices
- to attracting new members and expand the membership base
- to effectively communicate and excite IPM stakeholders around
IPM events and services
Build a strong foundation that provides
members with easy
access to the latest information,
knowledge, expertise, training and de-
velopment, systems, processes and net-
works in people management.
To enhance the capabilities of the HR
professional in the work environment re-
gionally, nationally and internationally.
Scheduling, CMS Website, IPM Tech CAMPAIGN
Identity, E-Newsletters, A4 Advetorial, Corporate Im-
age CI, Web Banner Animations, Registration Portal
Treatment, Excellence Awards Identity, Certificates,
Online Stationery, Survey Forms Preparations & An-
alytics, Excellence Awards Application Forms, Pow-
erpoint Slides & Stakeholder Presentations, Audio
Drafts & Preparations, Website Design & Integration,-
Sponsor Banners & Rate Cards, Data Analytics,
Maintenance Training, Team & Capacity Deployment,
Social Network Skinning.Quid magnissedi consequis
quiatur, simpos serovit, est repudio
the portal of thought leadership in people management
Logo IdentityLogo Identity
03 04
Logo Color Variations
IPM Corporate,
59th Annual Convention & Exhibition
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu.
game
upping our
by Rre Elijah Litheko, Chief Executive Officer
of South Africa’s Institute of People Management.
Badge of Competence,
Star of Excellence.
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calibri bold italic 80%
calibri bold 90%
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ITC New Baskerville 80%
ITC New Baskerville 90%
cambria regular
cambria italic
Cambria Bold
Brand ColorsBrand Colors
05 06
DEEP BLUENAVY BLUEBLUE LIGHT Gradient BLUE GREEN
StationeryStationery
05 06
Letterhead, PPT Templates, E-Letterhead, Animated Footers.
StationeryStationery Print MediaPrint MediaCertificatesCertificates PlacementPlacement
05 06
Print MediaPrint Media Print MediaPrint MediaPlacementPlacement PlacementPlacement
05 06
BRAND
05 06
ESSENCE Website Landing Page: iPAD
Social Network Pages iPAD/iPhones
RegistrationPortalHeader/Footer:iPAD
EmailNewsletter2:ConventioFocus
MOBILE RESPONSIVENESSMOBILE RESPONSIVENESS
BRAND ESSENCEBRAND ESSENCE
05 06
Represented amongst key focal peoples that are being recognised
The Star Of ExcellenceThe Star Of Excellence
the portal of thought leadership in people management
03 04
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IPM 2015 Brand Style Book

  • 1. the portal of thought leadership in people management www.IPM.co.za Tech 70 Style Guide July 2015Tech 70 Style Guide July 2015Tech 70 Style Guide July 2015
  • 2. OutcomesOutcomesObjectivesObjectivesThe objectives of the stakeholder, communication and engagement strategy is: - to generate awareness around IPM’s value proposition and service offerings - to retain existing members by offering them value added ser- vices - to attracting new members and expand the membership base - to effectively communicate and excite IPM stakeholders around IPM events and services Build a strong foundation that provides members with easy access to the latest information, knowledge, expertise, training and de- velopment, systems, processes and net- works in people management. To enhance the capabilities of the HR professional in the work environment re- gionally, nationally and internationally. Scheduling, CMS Website, IPM Tech CAMPAIGN Identity, E-Newsletters, A4 Advetorial, Corporate Im- age CI, Web Banner Animations, Registration Portal Treatment, Excellence Awards Identity, Certificates, Online Stationery, Survey Forms Preparations & An- alytics, Excellence Awards Application Forms, Pow- erpoint Slides & Stakeholder Presentations, Audio Drafts & Preparations, Website Design & Integration,- Sponsor Banners & Rate Cards, Data Analytics, Maintenance Training, Team & Capacity Deployment, Social Network Skinning.Quid magnissedi consequis quiatur, simpos serovit, est repudio
  • 3. the portal of thought leadership in people management Logo IdentityLogo Identity 03 04 Logo Color Variations IPM Corporate, 59th Annual Convention & Exhibition commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu. game upping our by Rre Elijah Litheko, Chief Executive Officer of South Africa’s Institute of People Management. Badge of Competence, Star of Excellence.
  • 4. Calibri regular gradient calibri bold italic 80% calibri bold 90% BauerBodbni Bd Gradient ITC New Baskerville 80% ITC New Baskerville 90% cambria regular cambria italic Cambria Bold Brand ColorsBrand Colors 05 06 DEEP BLUENAVY BLUEBLUE LIGHT Gradient BLUE GREEN
  • 5. StationeryStationery 05 06 Letterhead, PPT Templates, E-Letterhead, Animated Footers.
  • 6. StationeryStationery Print MediaPrint MediaCertificatesCertificates PlacementPlacement 05 06
  • 7. Print MediaPrint Media Print MediaPrint MediaPlacementPlacement PlacementPlacement 05 06
  • 8. BRAND 05 06 ESSENCE Website Landing Page: iPAD Social Network Pages iPAD/iPhones RegistrationPortalHeader/Footer:iPAD EmailNewsletter2:ConventioFocus MOBILE RESPONSIVENESSMOBILE RESPONSIVENESS
  • 9. BRAND ESSENCEBRAND ESSENCE 05 06 Represented amongst key focal peoples that are being recognised The Star Of ExcellenceThe Star Of Excellence
  • 10. the portal of thought leadership in people management 03 04 Logo Color Variations event slidersevent sliders
  • 11. Online SurveyOnline Survey Online FormsOnline Forms 05 06 Website ExperienceWebsite Experience Excellence Awards NominationsExcellence Awards Nominations