Market Development ferrero rocher with marketing strategy and tactic approach for indonesia market.

1. FERRERO ROCHER
Indonesia Market Development
By Vicky Goenawisesa

2. INDONESIA IN NUMBERS

3. CURRENT CONDITIONS
FERRERO ROCHER
IN INDONESIA
• Internal Analyze
• Strength
• Premium Brand
• Unique Package
• Hight Quality
• Weakness
• Big Gap Of Price with other store
• Perception for a gift
• Low brand awareness
• Less Promotion
• Distributed to particular Channel
• Less Display Product display execution

4. CURRENT CONDITIONS
FERRERO ROCHER
IN INDONESIA
• External Analyze
• Opportunity
• Huge Retail Market for Indonesia
• Economic Growth
• Triangle Graphic to Diamond Graphic
• NO brand is supremely high quality and super premium brand
• Weakness
• Many Brands so aggressive in market
• Surge in number of chocolate brand & Local counterfeiters

5. MARKETING STRATEGY
FOR
INDONESIA MARKET
• Target & Segmentation
• Geographic
• Focus on main Big Cities
• Demograpic
• Gender no issue
• Age range : 18 – 40
• Psychographic
• Middle upper class & Upper Class
• The savy conqueror
• The networking pleasure seeker
• The spontaneous fun-loving
• Positioning
• Premium Brand for daily consumption & Choise for Gift

6. MARKETING TACTIC
6 P
• Product
• New add consumer feedback contact
• Analyze of other SKU chocolate Shape
• Price
• Customer Buying Price (CBP) Control
• Min & Max Price

7. • Place
• Open new Channel Distribution
• Local Premium Chocolate Concept Store
• Online Store
• Sellected Cities ( Project in “Jakarta” )
• Promotion
• New Slogan for Indonesia Market “ Make your days Special “
• Advertising
• Premium Female & Male Magazine
• Online Web advertising
• Local online community
• Display & Merchandising
• Acquire some stores (Contribute biggest revenue) for display & Branding
• Premium event sponsorship
• Premium Fashion Show
• Celebrities Wedding
MARKETING STRATEGY
FOR
INDONESIA MARKET

8. • People
• Training Development for Distributor staff
• Perfect Execution Skill
• Negotiation Skill
• Process Monitoring
• Distribution Report
• Marketing Report
MARKETING STRATEGY
FOR
INDONESIA MARKET

9. THANK YOU
Make Your days Special